Yoast

Last week, we had an unforgettable day at the International 4Days Marches event (also known as “The Walk of the World”)! With over 45,000 participants from 70 nationalities, this iconic event brings together people from all walks of life to celebrate health, endurance, and community 🫶 Day 2 brought the marchers through our hometown of Wijchen, and Yoast were out in full force! Our dedicated team set up a stand along the route to provide the inspiring walkers with much-needed support and delicious snacks. It was a fantastic opportunity to witness the determination and resilience of participants up close 🤩 At Yoast, we believe in fostering a strong sense of community, both within our company and beyond. The 4Days Marches exemplifies this spirit perfectly, showing that when people come together, great things happen. We’re proud to be part of such a meaningful event and look forward to continuing our support in the years to come! 🥳 A huge thank you to everyone who participated and to our incredible Yoast team for making the day so special. Here’s to many more days of walking, working, and growing together! 💜 #Yoast #YoastHQ #Vierdaagse #4DayMarches

Stay ahead with the latest #SEO trends and get your burning questions answered live during our next #SEOUpdateByYoast! All from the comfort of your own space with your favorite drink in hand 🍹 Don't miss out—register now! 👇🏼

Are you leveraging the power of #AI in your off-page SEO strategies? If not, it's time to start! AI can help you revolutionize how you enhance your online presence and drive more traffic to your site. Here are some ideas on how you can utilize it for different channels! 🤖 👉🏼 Social media: Automate your content scheduling, analyze engagement metrics, and optimize posts for better reach and engagement. 👉🏼 Podcasts: To refine your podcast strategy, use AI for transcription, content creation, and audience analysis. 👉🏼 Influencer marketing: Identify the right influencers, predict campaign success, and measure ROI with AI tools. 👉🏼 Press releases: Automate the writing process, distribute to the right channels, and track media coverage with AI. 👉🏼 Guest posting: Find relevant sites, generate high-quality content, and optimize for search engines using AI-powered tools. 👉🏼 Link building: Discover link-building opportunities, automate outreach, and monitor backlinks effectively with AI.\ #SEO #DigitalMarketing #AI #MarketingTips #YoastSEO

Meet Leonidas Milossis, our talented Plugin developer here at Yoast! 🚀 Leonidas focuses on developing and refining our plugins, creating awesome features for our users 🌟 #YoasterSpotlight #TeamYoast

🎉 Exciting News! 🎉 Our #AI features have been shortlisted for the Global Search Awards! ✨🏆 These prestigious awards celebrate the best in search marketing, recognizing innovative campaigns and cutting-edge software. Competing with top digital agencies and companies worldwide, this nomination is a huge achievement for us! 🌍 A massive shout-out to our incredible team—you made this possible! 💜 Winners will be announced on September 19. Fingers crossed! 🤞 #globalsearchawards #SEO #YoastSEO

At Yoast, we believe in the power of connection and the importance of recognizing hard work 🌟 Recently, we organized two fantastic staff days, blending both virtual and in-person experiences to include all our colleagues! First, we kicked off with a Remote Staff Day, bringing together our remote team members from across the globe. Divided into teams, we tackled an exhilarating online game from The Box Company which was full of challenging puzzles. It was a true test of our collaborative spirit and problem-solving skills 🧩 Next up was our Offline Staff Day, set in a beautiful location near Yoast HQ, perfect for a full day of activities. The day was capped off with a delightful BBQ, offering us a chance to relax, share stories, and strengthen our bonds further 🥳 These events underscore our commitment to fostering a strong, united team. It’s not just about the work we do, but the relationships we build and the memories we create along the way 💜 Thank you to everyone at Yoast for your dedication and hard work. Here’s to many more moments of fun, growth, and success together! #YoastSEO #TeamYoast #CompanyCulture #RemoteWork #TeamBuilding

Happy International LGBTQIA Pride Day! 🏳️🌈 Today, we celebrate the legacy of the Stonewall Riots of June 28, 1969, a pivotal moment that sparked the global #Pride movement. Our mission is to empower everyone to be their authentic selves 💜 Through our internal affinity group “PRISM”, educational campaigns, and visible support at events, we foster a culture of empathy, respect, and understanding. We’re also very proud of our partnership with COC Netherlands to further this mission. Join us in celebrating #PrideForEveryone, not just this day, or month, but everyday! 🌈 Learn more about our initiatives here: https://yoast.com/pride #PrideDay #LGBTQIOA #Inclusion #Diversity #Empowerment #YoastSEO #YoastPride

Now #AI is in the picture, is human expertise still needed?? 🤔 Absolutely! While we can’t deny that AI is a powerful tool, human expertise remains irreplaceable. E.g.: AI models tend to lack intuition, and contextual understanding, the way that humans do. Now, when you combine human creativity & AI, this can ensure your content is optimized, captivating, and valuable! ✨ What do you think? Let us know your thoughts & perspective! 👇🏼 #SEO #Yoast #AI #DigitalMarketing #SearchEngineOptimization #TechTrends

What an incredible few days we had at WordCamp Europe last weekend! 🇮🇹 We rolled in with the #YoastBus 🚍 and had a blast at our joint booth with Bluehost and Your Inspiration Web! 💙 From showcasing our latest features, to connecting with the amazing WordPress community, it was a memorable experience all around. We also had an ABSOLUTE BLAST during the #WCPrideParty! 🏳️🌈 Thank you to everyone who stopped by our booth and shared the excitement with us! 🙌 See you in next year’s #WCEU in Basel 👋🏼🇨🇭 #WordCamp #WordPress #WCEU2024 Carole Olinger Chaya Oosterbroek Judith Terbeek-Arts Florie van Hummel Niko Körner Lotte Janssen Taco Verdonschot Camille Cunningham Kimberley Cole

The recent #Google leak provides a unique insight into the inner mechanics of Google’s search engine. It has caused a big stir in the #SEO world, sparking intense discussions and debates within the community. Our Principal SEO Carolyn Shelby shares Yoast’s perspective on understanding “The Leak” in our most recent blog post 👇🏼 Read more here: https://yoa.st/510