UXUS

UXUS - transforming the world's best companies since 2003! For 20 years, we have elevated brand perceptions and engaged customers through unforgettable, awe-inspiring experiences and environments. Here's to 20 more years of creating 'spaces built on experiences, brands built on emotions', with exceptional companies such as L’OCCITANE Group, Clinique, SEPHORA, Bloomingdale's, adidas, Shimano, Shell, McDonald's, Godiva Chocolatier, The HEINEKEN Company and many more! Explore all these case studies and more on our website: https://uxus.com/

Runway To Gold: Olympic Fashion 2024 🏅 As excitement builds for the 2024 Summer Olympics in Paris, athletes and designers alike are gearing up to impress on a global stage. Since Issey Miyake's iconic 1992 designs for Team Lithuania, Olympic fashion has become a platform for artistic expression, blending cultural heritage and cutting-edge technology with brand visibility. Our Creative Strategist and in-house fashionista, Mieke Dewez, shares her take on a selection of 2024 Olympic uniforms that will light up the Parisian stage tonight. The standout designs: ✨ Blend cultural authenticity and contemporary flair, honouring tradition while keeping it fresh. ✨ Celebrate inclusivity, representing diversity within a country’s culture, community, and abilities. ✨ Showcase meticulous care and craftsmanship, transforming the uniforms into symbols of pride and unity. Swipe through to explore the 2024 Olympic ceremonial uniforms with Mieke’s insights on the designs, highlighting both the frontrunners and the ones that missed the mark. Which uniforms catch your eye? Share your thoughts and join the conversation! #OlympicFashion #Paris2024 #UXUS

Harnessing the power of design 🚀 We recently had the privilege of attending an inspiring event hosted by What Design Can Do, an incredible international organization dedicated to accelerating the transition to a sustainable, fair, and just society through the power of design.    Initiated, curated and organized by creatives, we love the focus on the problem-solving power of design and the immense impact it can have in addressing the pressing problems of our time. “At UXUS, we believe in the transformative power of design. At its core, design is creation with intent. By harnessing creativity and innovation, we can create impactful solutions that step-change our focus and commitment to creating a more sustainable and inclusive future. Designs that pave the way for a better tomorrow.” – Rachel Edmonds, Senior Creative Strategist at UXUS A big thank you to What Design Can Do for hosting such a fantastic day, filled with inspiring speakers and events. Our team (Florence Buchet, Chun Wai Cheung, Barbara Rossi and Matthias Savino) has returned with a renewed sense of passion and energizing insights on how design can drive meaningful impact. Stay tuned as we share key takeaways from the event in our next article in our ‘Designing a Better Tomorrow’ series. #WDCD2024 #PowerofDesign #Creativity #Innovation #SustainableDesign #InclusiveDesign

“Without relationships you cannot succeed. Behind every successful person is a strong network!” We had an inspiring time at the "Rock Your Network" event by BrandedU, dedicated to bridging the gender gap in the workplace by empowering women to lead and excel. UXUS team members, Antonia Diakaki, Mieke Dewez, Marta Kopec and Dafne Tirelli attended the masterclass led by Nancy Poleon—here are the key takeaways that resonated with us: 🌟 Rethinking Networking: It's not just about the elevator pitch. Effective networking is about building genuine connections, focusing on commonalities, and active listening. Learn from everyone at every level. 🌟 Personal Branding: We learned that our personal brand should reflect our core values authentically. It's not about perfection but confidence and consistency. Sharing our stories, being our true selves, and continuously investing in our networks. Thank you, BrandedU, for an empowering and insightful event. And thank you Queenie Lo, for always supporting and empowering UXUS women! #WomenInLeadership #Networking #PersonalBranding #CareerGrowth #BrandedU

How is the shift from mass marketing to bespoke experiences redefining the luxury industry? In the latest edition of our Future Forecast series, Associate Experience Director Andrew Bellofatto explores the evolving world of luxury retail in 2024 and asks the question: How are luxury brands connecting with the ultra-rich elite in today's environment? Luxury brands are adjusting their strategies to cater to younger demographics who appreciate haute couture's artistry over fleeting trends. The emphasis on storytelling in luxury retail is now about creating lasting value and legacy, moving away from overt branding towards the richness of the rarefied and unattainable. LVMH and Kering, for example, are focusing on the richest luxury consumers who desire more bespoke service and less marketing – moving away from Instagram-first retail towards exclusive, elusive experiences. "The art of storytelling in luxury retail will emphasise the emotional narrative of legacy and creation of lasting value." Read the full article here and stay tuned for part two: https://lnkd.in/eBQCfPFQ #LuxuryRetail #LuxuryBrands #RetailExperience #RetailInnovation #NewLuxury

On Monday we hosted a thought-provoking internal talk with FutureBrand, moderated by McCann Worldgroup, diving into the fascinating and complex world of bias and AI in the creative industry. Our Associate Experience Director, Andrew Bellofatto represented the UXUS team, and LGBTQ community, sharing some truly impactful insights during the discussion—with one key takeaway: always assume bias intent. Andrew also emphasised the importance of being conscious of the language and prompts we use in AI to ensure the output is inclusive and truly reflective of reality. He pointed out how AI struggles with capturing queerness and cultural fluidity, urging us to always keep these biases in mind. And also reminded us of the power of using feedback tools to address and mitigate bias actively. What do you think we can do to combat bias in AI? Leave your thoughts in the comments below. At UXUS, we're committed to conscious inclusion—taking deliberate actions to foster equity and inclusion. As we embrace new technologies, it's crucial to ensure these advancements don't perpetuate real-life biases through AI. A big thank you to our moderator, Singleton Beato, Global Chief Diversity, Equity and Inclusion Officer at McCann WorldGroup, and to speakers Shay Neary, Administrative Coordinator at FutureBrand New York, and Bruno P., Data Strategist at FutureBrand Brazil, for a truly inspiring conversation! #UXUS #AI #Inclusion #Bias #Creativity #Diversity #Equity

At UXUS, we believe in the power of authenticity and the importance of celebrating each person's unique identity. #PrideMonth is a special time to honor the LGBTQ community and their unwavering fight for equality and acceptance. This June, we reflected on the progress made since the Stonewall riots of 1969—a pivotal moment that ignited the modern LGBTQ rights movement. Despite the strides made, we recognize that challenges remain, and we are committed to fostering an inclusive environment where everyone can be their authentic selves without fear.   The” Uncomfortable Truths: The Boldness of Being Yourself” internal initiative encourages us to confront the realities faced by the LGBTQ community, celebrate their courage and emphasize the importance of inclusivity both in the workplace and in society at large.   Join us as we continue to support, uplift, and stand in solidarity with the LGBTQ community, encouraging everyone to be proud, be bold and, most importantly, be themselves—this month and every month!   #Pride #LGBTQ #Diversity #Inclusivity #Equality #Authenticity #UXUSPride

Keti Koti, meaning "the chain is broken" in Sranantongo, was a celebration of freedom this Monday! The team came together to reflect on the day’s significance, and dive into its rich cultural heritage. We checked out some fantastic events around Amsterdam, including the lively #KetiKotiFestival, a moving performance by Anton de Bies at the H'ART Museum, and enjoyed a delicious Heri Heri meal by KIP REPUBLIC. These moments really helped us connect with the history and culture behind #KetiKoti. Being part of these events not only taught us a lot but also strengthened our commitment to empathy, respect, and inclusion. To learn more about Keti Koti follow the link below: https://lnkd.in/eqEv84jd

On July 1, 1863, Dutch slavery in Suriname and in the former Netherlands Antilles was abolished. However, enslaved populations had to work for another ten years, until 1873. This day, also known as #KetiKoti, serves as a reminder of the enduring effects of colonialism and slavery on today’s society. At UXUS, we participate and release our employees on July 1st. By closing the agency, we make a statement that the values of freedom, equality, and respect are integral to our ethos. We also want to allow everyone to engage with this rich history and participate in meaningful activities. We believe in honoring this day, not just as a day off, but as a day of reflection and celebration.   This year, as every year, we invite you to join the Keti Koti campaign and support the establishment of July 1st as a national holiday. Together, let’s work towards making Keti Koti a recognized and celebrated day in the Netherlands. Sign the letter in the link and share your photo with #1julivrij. https://lnkd.in/e3YqKfv6   Here are a few events in Amsterdam we encourage you to attend! Will you join us in celebrating Keti Koti? Event Highlights, July 1: - Keti Koti Festival 2024: parade, commemoration, and festival. - Wereldmuseum Amsterdam: Our Colonial Inheritance Exhibition, explore how colonialism has shaped our world. - Stedelijk Museum Amsterdam Tour: see works by artists from the African diaspora & and make your own 1873 button. - Free pick up of a Heri Heri meal by KIP REPUBLIC at these locations: https://lnkd.in/eBEvf3Am #KetiKoti2024 #KetiKotiFestival I amsterdam

Just a stone’s throw away from Brighton, The White Horses, the first hotel in the Everly Hotels Collection, is set to open on July 1st. At UXUS, we are incredibly proud to have collaborated with Greene King on the creation and development of the Everly Hotels Collection brand – timeless, high-quality hotels, with unique local charm and a distinct sense of place. As the inaugural property in this collection, it was an absolute pleasure to work on The White Horses' brand identity, guest experience, and interior design. We were thrilled to see it in person at a pre-opening event this week. While we can't reveal all the details just yet, stay tuned for an in-depth look at this beautiful project soon. Thank you to everyone involved in this project – we can’t wait to show you more! Greene King Vincent Madden, Doug Chadd, Florian Binder, Claire Hadden #BoutiqueHotel #CustomerExperience #HospitalityDesign #EverlyHotelsCollection