There’s a new sugar on the block.
I’m very excited to share SIDE ST’s latest rebrand for Resugar, a food-tech startup engineering a 1:1 substitute for sugar.
I love sugar. And working with companies that are building products that guarantee to have a better impact on our health and planet.
Reseguar's new visual identity roots itself in the science and chemistry of sugar, while integrating more sophisticated and elegant elements of nature, everyday life, and the world of sweets.
This eclectic mix was designed to illustrate the comprehensive impact of Resugar on the food industry, environment, and our society, portraying a holistic ecosystem centered around innovation, social and environmental responsibility.
It was an inspiring journey working with Niv Ben-Ami, Ron Livny and the entire Resugar team and we look forward to what’s next.
Huge thanks to everyone involved in this project and especially to: Abi Everett, Nancy Giordano, Florencia Lorea, Maciek Kociela, Elena Sáenz de la Torre Loras.