True Price

100 GPTPF Members 🎉 Exciting Milestone! 🎉   Proud to announce that the Global Partnership on True Price of Food (GPTPF), co-led by True Price and the @Netherlands Food Partnership, has reached 100 members! 🌍 Our diverse and growing community now spans across 27 countries and 6 continents, reflecting the global commitment to transparency and sustainability in food pricing.   Our mission in the GPTPF is to drive the adoption of true pricing principles, ensuring that the environmental, social, and economic costs of food are transparently accounted for in decision-making. We achieve this through collaborative efforts, interdisciplinary dialogue, and knowledge-sharing.   A big thank you to all our members for their continued support! 🌱   #TruePrice #GPTPF #Sustainability #GlobalPartnership #Milestone #FoodSystems #EnvironmentalImpact #SocialImpact   Click here to sign-up and become a member: https://lnkd.in/e_dedJUF

Deze zomer kun je 10.000 euro én je eigen klimaatcampagne winnen. Heb jij een goed idee voor een poster die een beweging en nieuw milieubewustzijn in gang zet? De Turing Foundation roept ontwerpers, kunstenaars en andere creatieven op om een poster for the planet te ontwerpen. Dat is nodig want hoewel bijna 80% van de Nederlanders zich zorgen maakt over het klimaat, blijkt het in de praktijk moeilijk om die zorgen om te zetten in actie. Stuur je poster in voor 1 september via https://lnkd.in/gWxgnmeN. Je maakt kans op de hoofdprijs van 10.000 euro, maar ook zijn er prijzen van 5.000, 2.500 euro en zeven prijzen van 1.000 euro. Je poster kan daarnaast worden ingezet voor een landelijke klimaatcampagne en een tournee langs tal van musea. De winnaars worden op 16 oktober tijdens een feestelijke award uitreiking bekendgemaakt. Doe mee! #opencall #postersfortheplanet #klimaatcampagne #klimaatverandering #duurzaamheid #milieu #ontwerpwedstrijd

True Pricing in Action: Get to know the Aanzet Supermarket🌱 A recent feature in de Volkskrant sheds light on De Aanzet, the world's first true price supermarket. Located in Amsterdam's De Pijp neighborhood, De Aanzet stands out by including hidden environmental and social costs in their product prices. For instance, a kilo of apples now reflects an additional 15 cents to cover these unseen costs. Owner Maarten Rijninks, inspired by True Price co-founder Michel Scholte, implemented true pricing to promote sustainability and equity. Since its introduction, De Aanzet has collected over €50,000 in 'remediation funds', which support projects for fair wages and sustainable farming practices. A key focus has been on exploring options to reduce diesel use in banana cultivation in Peru and the Dominican Republic and enhancing biodiversity with local vegetable growers in the Netherlands. 🌏 Rijninks hopes larger supermarket chains will adopt this model within the next five years, driving a significant shift towards more sustainable food systems. Despite initial resistance, most customers support paying true prices, recognizing the importance of contributing to social and environmental well-being. This pioneering approach not only benefits farmers and the environment but also educates communities about the real cost of food.  Read more about the Aanzet and its impact (in Dutch): https://lnkd.in/enYrh-c6  #Sustainability #TruePrice #InnovativeRetail #SustainableShopping #EnvironmentalImpact #SocialEquity #FoodSystemRevolution #TrueCostAccounting 

Join our Team at True Price Foundation! 🌍 We have an exciting new vacancy: Communication & Partnerships Intern 🚀 Are you passionate about creating a fairer and more sustainable world? We are looking for a motivated individual with strong communication skills to join our team in Amsterdam. In this role, you will support community building around the True Price Standard, partnership development, and social media maintenance. You will help foster collaboration with stakeholders, create compelling content, and assist in various communication initiatives. If you’re ambitious and eager to learn, apply now and help us drive positive change! 🌱 #Vacancy #Internship #JoinOurTeam #Sustainability #Communications More information available here: https://lnkd.in/g89_zrix  

🌱 Have you heard about climate-friendly greenhouses? 🌱 In the Netherlands, over half of the land is used for agriculture, underscoring the critical need for sustainable farming practices. On May 29th, during a roundtable discussion on the world’s first CO2-negative greenhouse, true pricing was highlighted as a key innovation for transforming our agricultural systems. The event brought together food chain and sustainability experts to explore solutions for a greener future (see link in comments). Jacqueline Scheidsbach, Executive Director at Impact Centre Erasmus, emphasized the transformative potential of true pricing for sustainable agriculture. A key question was raised - what if supermarket tomatoes reflected their true costs, including CO2, water, and energy usage? Sustainably grown vegetables could be more competitively priced compared to those grown through conventional farming! 💡 We are excited to see more industry leaders and sustainability experts advocating for true pricing as a necessary system change. By fostering transparency and fairness in pricing, we can support a sustainable food supply that benefits not just the environment but also consumers and producers. Let us know what you think in the comments!  #TruePricing #Sustainability #CarbonNegative #Greenhouse #ClimateAction #SustainableAgriculture #TruePrice 

🌍 Open Call: Posters for the Planet – A Competition for a Better World 🌍 True Price is excited to support the Turing Foundation's initiative, "Posters for the Planet," a poster competition aimed at sparking climate action. From 1 June to 31 August 2024, Dutch designers, artists, and creatives are invited to submit impactful poster designs that address urgent climate issues. This is a unique opportunity to transform climate concern into action and drive real change with:  ▪ Possibility to win prizes  ▪ Have work featured in a traveling exhibition at Dutch museums including the Design Museum in Den Bosch and ARTIS - Groote Museum in Amsterdam  ▪ Be part of a national climate campaign this autumn/winter    A prestigious jury will select the winners, announced on 16 October 2024. Submit your poster by 31 August at postersfortheplanet.org Let’s inspire a movement towards a sustainable future! 🌱🎨 #ClimateAction #Sustainability #ArtForChange #TruePrice #PostersForThePlanet #TuringFoundation #ClimateCampaign 

Sign along! We want to express our strong support for the Netherlands Food Partnership’s call to the new Dutch cabinet: to uphold and enhance global food security. Join 70 Dutch companies, knowledge institutions and civil society organisations and ask the new cabinet to continue to make a convincing commitment to strengthening climate-resilient food systems in low- and middle-income countries in the coming years. As one of the countries leading global sustainable agrifood practices, it is vital for the Netherlands to continue contributing towards a more sustainable and equitable food system. We call on all stakeholders to join us in urging the new Cabinet to commit to robust, sustainable food systems that address environmental impacts, food security, and social justice. 🔍 Why This Matters: ▪ Sustainability: Agrifood systems contribute to around 30% of global greenhouse gas emissions. It’s time to innovate and adopt sustainable practices. ▪ Food Security: The Netherlands is a major producer and importer of food. Dutch technology is integral to 80% of global horticulture projects. Supporting resilient food systems in low- and middle-income countries is crucial. ▪ Social Justice: Fair wages and working conditions in the agrifood sector are essential for achieving global equity and the Sustainable Development Goals. 📢 Join the call! Your support can amplify our impact. Together, we can build a resilient and equitable food system for the future. 🌱🤝 Read the full plan and become a signatory here: https://lnkd.in/eM5-MDUW  #Sustainability #FoodSecurity #SocialJustice #TruePrice #ClimateAction #AgrifoodTransformation 

🌍✨ Yesterday, True Price attended the TAPP Coalition Lustrum Congress in Amsterdam. This event gathered experts and stakeholders to discuss progressive solutions for a sustainable and fair food system. Key topics included true pricing, food taxation, and other strategies to reduce the environmental impact of food production. "It is inevitable and unstoppable: true pricing is one of the key ways we are reforming our economic system"- said Claire van den Broek, our Managing Director, who gave an insightful speech, emphasizing the transformative potential of true pricing. Other presenters touched on the vital steps they are taking in the protein transition, and which agricultural practices can be taken to achieve a more sustainable food system in the Netherlands. The event was a positive step toward collaborative efforts in the Netherlands and the European food system. We look forward to furthering our mission to make true pricing a cornerstone of a sustainable future. Thanks to TAPP Coalitie for organizing🌱🔍 #TruePricing #Sustainability #FoodSystem #EconomicReform #EnvironmentalImpact #SocialImpact #TruePrice 

Join our Research Team at True Price! 🌍 We currently have an exciting new vacancy: True Price Research Intern 🚀 Do you want to make a real impact with your analytical and research skills? We are seeking a quantitative student or recent graduate who is passionate about research on environmental and social sustainability and eager to learn with us. In this role, you will contribute to a more sustainable and inclusive economy by helping companies accelerate change in agrifood, retail, and other sectors. You will get the opportunity to develop yourself in the growing fields of impact measurement and true cost accounting, and be part of an ambitious and driven organization. If this sounds like you, apply now and help us drive positive change! 🌱 #Vacancy #Internship #JoinOurTeam #Research #Sustainability More information available here: https://lnkd.in/gPrgXvM2  

Exciting News from the Global Partnership on the True Price of Food (GPTPF) 🍏 🌱 On the 9th of April, we had our very first members’ meeting. Big thank you to everyone who joined this insightful conversation. We had the privilege of hosting speakers from various organizations, including True Value of Food, FAO, International Livestock Research Institute (ILRI), Access to Nutrition Initiative and Centre for Economic Transformation (CET). Together, we engaged in vibrant discussions on topics ranging from regenerative farming and the protein transition to navigating obstacles in true pricing and leveraging policy momentum. What is the GPTPF?  The GPTPF is a collaborative initiative currently comprising more than 70 members across 20 countries, all united by a shared mission to advance true pricing principles in the food sector. The partnership’s goal is to ensure the provision of healthy and affordable food for all, while simultaneously conserving and restoring nature, and upholding human rights through an economy founded on true prices. But our efforts don't stop there! We're actively facilitating connections between organizations that see potential for collaboration and providing access to knowledge products that could be instrumental in their work. 🚀 Ready to join the movement? Sign up to become a member of the GPTPF today and stay updated on developments and connect with fellow members (see link in comments). Mark your calendars for our next members meeting on May 25th, 2024 from 15:00 to 16:30. Together, let's drive positive change in the food sector! Netherlands Food Partnership #TruePricing #Sustainability #SustainableFood #Membership #JoinUs