The Brand Father

The Brand Father goes Lisbon! We have been invited to talk at Web Summit, one of the biggest and innovative conferences out there. Paul van Raak and Constanze Mitterhuemer wil discuss our work for the Belvedere Museum and will explore how augmented reality and gamified education are transforming museum spaces to attract younger audiences, blending culture, technology, and creativity in exciting new ways. Who do we see there for some pastel de nata?

When RTL Nederland approached us with a challenge for Mocro Maffia, we knew we had an exciting opportunity on our hands. 𝗢𝘂𝗿 𝗴𝗼𝗮𝗹?  To bridge the gap between fiction and reality, letting fans step into the world of Tonnano, Tatta, and Samira. So, what did we do? We turned these characters into interactive personas on WhatsApp. Fans got to discover their numbers (leaked online, of course ) and engage directly—testing their knowledge, following gripping storylines, and unlocking exclusive content. 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀? We’re proud to share:  📞 10,000 incoming calls 🧑🤝🧑 22,000 players interacting with the characters 💬 30,000 conversations started 📲 2.2 million messages sent and received ⚡️ Up to 25 messages per second at peak times It was an incredible journey, and we’re grateful to have played a part in bringing this universe to life for the fans. More to come....

Hats off to another successful edition of RBDYS in Berlin with our amazing clients, TP Vision and AOC International Europe B.V. Stay tuned for more exciting content coming soon! Red Bull Adrian Gonzalez-Ibbitson Petra de Goede

Red Bull Dance Your Style Poland was a vibe! We attended to celebrate AOC's launch in the Polish market. As a partner of Red Bull Dance Your Style, AOC is bringing its speaker technology to the dance community. Our team was there to help dancers get familiar with the AOC brand. The energy was incredible! Tonight, we're heading to the Red Bull Dance Your Style Finals in Amsterdam's Vondelpark. It's free to attend, so if you're nearby, join us for some incredible performances and a chance to win an AOC speaker. Hope to see you there! AOC International Europe B.V. TP Vision Kimberley Hagander Rik Woldring Adrian Gonzalez-Ibbitson Petra de Goede #AOCSound

The Brand Father team recently attended MuseumNext Live in London, an enriching experience filled with innovative insights. As attendees and speakers, we’re excited to share the most valuable lessons and takeaways from this event, curated by Anne Sophie Erbé These insights are interpreted from the inspirational talks and discussions by: Linda C Harrison - The Newark Museum of Art Aditi Anand - Migration Museum Chris M. Ciprian Melian - LIVDEO Thanos Kokkiniotis - Smartify Christopher Witham - Science Museum Group Sarah van Haastert - Art Processors Peter Meere - The Brand Father Verónica Reyes Carrillo & Ulrich Schenk - Museum für Kommunikation Bern Thanks for the great organisation Jim Richardson and team. MuseumNext

Last week, I've spoken at the MuseumNext conference in London, where we gathered with key museum professionals from around the world to explore digital innovation in the museum space. On day one, I had the opportunity to present "Play to Learn: Gamified Education in Action" alongside Österreichische Galerie Belvedere Our talk focused on how to engage young audiences with historic institutions through gamified education. We shared our journey of transforming traditional art viewing into an interactive and personal experience. Highlights included our augmented reality game, character design, and the balance between physical and digital challenges. Grateful for the insights and enthusiasm from all participants. Thank you MuseumNext and Jim Richardson for inviting us to London. See you next year! #MuseumNext #DigitalInnovation #GamifiedEducation #Museums

(Private) co-office space available! ✨ Looking for a stylish new office space for your crew? (ideally 8-12 people) Come join us and our friends from Being There at our beautiful office in Houthavens. We just moved in and love this place for its fun design, big bright windows, convenient facilities, and of course, the good vibes from all the people around. You'll get: - 125m2 private workspace (plenty of room!) - Shared reception area to greet clients properly - Catered lunches to keep everyone fueled up - Access to multiple meeting rooms when you need them - Beautiful views to - Super easy to get to Send us or Robrecht Stoekenbroek from Being There a DM if you're interested.

We're excited to announce that we've been selected as finalists for the Auggie Awards in the "Best Game or Toy" and "Best Location-Based Entertainment" categories - thanks to all who voted for us! Kudos to our talented partners Orb Amsterdam and Österreichische Galerie Belvedere on this well-deserved recognition for our collaborative work. This nomination highlights our team's commitment to pushing creative boundaries and delivering truly engaging experiences. We're honoured to be named alongside other innovative creators. Thank you for your amazing support. Niantic, Inc. AWE #AR

Catch us at MuseumNext Live in London where we'll be speaking alongside our partner Österreichische Galerie Belvedere about Gamified Education in Action! Our very own Peter Meere and Head of Education Michaela Hoes will share the success story of 'The Fantastic Palastics' platform, offering educational and entertaining experiences for kids and families at The Belvedere Museum in Vienna. Discover how we integrate technology like augmented reality and collaborate with partners like Orb Amsterdam and Niantic, Inc., creators of #PokemonGo. MuseumNext Live is Europe’s leading conference on the future of museums, featuring workshops, keynotes, presentations, and networking opportunities. Don't miss our session on the 11th of June and get your MuseumNext Live tickets today! #augmentedreality #gamification

Your vote can help us win! 🫶 - Head to the Auggies website to see our entry: https://lnkd.in/eGy6SzA4 - Click "Vote" and register: It's quick and free to register to vote. - Vote for "The Fantastic Palastics" in three categories: Look for us in: "Best Location-Based Entertainment" "Best Game or Toy" and "Best Education or Training Solution" Orb Amsterdam Österreichische Galerie Belvedere