Scala

Our second What's in Store for Retail Media masterclass, presented in cooperation with DMEXCO - Digital Marketing Expo & Conference is now available to watch. Representatives from PRN, a STRATACACHE company, Mars United Commerce, and LiveRamp shared what brands need from an in-store retail media network in order to allocate their marketing spend with confidence. Read the key takeaways and access the video and all the videos here: https://lnkd.in/e_87mvTE

Retailers using only e-commerce and transactional sales data operate with a sliver of the information that they could. In a discussion led by Ben Reynolds (Walkbase), Katrina Smart (Mars United Commerce), Tijmen Willems (PRN, a STRATACACHE company), and Stanislas Lajouanie (LiveRamp) discuss what data could be available to retailers and brands by looking at customer behavior in-store. The panel examine what is being offered by retailers, the gaps they should be looking to fill and how using in-store ‘clickstream behavior’ can benefit all parties. Get all the details of this masterclass here: https://bit.ly/3UIE5zE Stay tuned, as we share these masterclasses, week by week. #RetailTech #CustomerEngagement #InStoreExperience

In the second masterclass of our six-part series, moderated by Ben Reynolds, our expert panel - including Katrina Smart, Tijmen Willems, and Stanislas Lajouanie - will examine how analyzing in-store consumer behavior, such as movement and dwell time, can help retailers maximize revenue and develop personalized campaigns. They will also highlight the most valuable types of in-store data and discuss the importance of privacy in data collection, along with strategies to achieve it. Get the insight on this masterclass here: https://lnkd.in/ePubKY8Z Stay tuned, as we share these masterclasses, week by week. #RetailTech #CustomerEngagement #InStoreExperience

Retail media is evolving fast, and keeping up means redefining our approach. In this summary we highlight some key takeaways from our "From Traditional to Targeted: The Evolution of Agency and Brand Spending" Masterclass at DMEXCO - Digital Marketing Expo & Conference. #RetailMedia #IRetailMediaNetwork #DMEXCO #MarketingInnovation #DigitalTransformation

Yara Daher of IAB Europe spoke to Scala about why Standards and Definititions are so important for the sustained growth of in-store retail media networks. Read the interview here and see the topline results of the IAB's work on in-store retail media standards and definitions here: https://lnkd.in/gCFF4htR

Silos, standards and a seamless customer journey. Discover what experts from Tesco Media and Insight Platform, IAB and Ahold Delhaize think are the real opportunities when it comes to in-store retail media. Read our blog here: https://bit.ly/3YH3coX #RetailTech #RetailMediaNetworks #InStoreExperience

We wish you a spook-tacular Halloween! May your night be filled with ghostly fun, friendly frights, and plenty of treats. 🎃

In this blog we review the key points of the IAB In-Store Retail Media Standards and Definitions. We also explore how Scala technology and the analytics tools provided by our sister company, Walkbase can help retailers and brands bring a common language and understanding to in-store metrics and attribution. The IAB In-Store Standards and Definitions were first presented as part of What's in store for Retail Media Networks. View the presentation here: https://lnkd.in/gCFF4htR.

Join our moderator, Marie-Clare Puffett, as she engages with industry leaders Connor Chappell, Eva Adelsgruber, and Maurits Priem to explore the groundbreaking launch of the industry’s first-ever in-store retail media definitions and measurement standards. They delve into the significance of omnichannel strategy, data alignment, and the transformative power of digital solutions in enhancing the in-store experience for retailers and brands. Don't miss these invaluable expert insights! View this masterclass here: https://lnkd.in/gCFF4htR Stay tuned, as we share these masterclasses, week by week. #RetailTech #CustomerEngagement #InStoreExperience

The BBB Maastricht 2024 has come to an end. Three days filled with great conversations and nice coffee. Thank you all for visiting the Scala stand. If you couldn't make it to the BBB Maastricht you can visit us at our next shows at the Horeca Expo or the Horecava.