𝐑𝐞𝐟𝐥𝐞𝐜𝐭𝐢𝐧𝐠 𝐨𝐧 𝐚𝐧 𝐞𝐥𝐞𝐜𝐭𝐫𝐢𝐟𝐲𝐢𝐧𝐠 𝐃𝐮𝐭𝐜𝐡 𝐛𝐚𝐭𝐭𝐞𝐫𝐲 𝐦𝐢𝐬𝐬𝐢𝐨𝐧 𝐭𝐨 𝐌𝐢𝐜𝐡𝐢𝐠𝐚𝐧
Two weeks ago we brought 25 entrepreneurs from 16 Dutch companies to Detroit for a mission organized around The Battery Show. With a new wave of innovation in electrification in the Motor City, there is a clear opportunity for 🇳🇱🇺🇸 cooperation, as Dutch companies help spearhead the development of next-gen battery technologies, from material innovations in graphite and nanoporous materials to safety solutions and prototyping. Some key takeaways from an energizing mission:
⚡ Competition in the electrification of the mobility sector is fierce, and this year’s Battery Show saw a 30% increase in size and attendance. Anxiety over international competition, trade barriers, and sourcing for critical materials sparked much discussion. The US is aggressively positioning itself to compete globally, creating opportunities for Dutch firms and underlining the need for the Dutch sector to stay competitive in this fierce landscape.
🔋 Research presented to the mission by Bernard Swiecki of the Detroit Regional Partnership showed increasing adoption of technologies like E-motors, battery chemistry and design, hydrogen fuel-cell systems, and assembly automation. For example: battery chemistry and design technology currently sits at 8% market penetration, but it is expected to grow to 36% by 2030. E-motor technology will be a US focus going forward, expected to jump from ~20% to 70% market penetration by 2030.
🔌 The Michigan mobility ecosystem has a low barrier to entry for collaboration between universities and entrepreneurs—including international companies. At the University of Michigan in Ann Arbor, the delegation met with the Perot Jain TechLab, a unique program that facilitates access to the American market at a very affordable level. In Detroit, Newlab is an inspiring incubator and innovation space focused on the future of mobility.
We ended the week with a tour of the Ford Motor Company Rouge factory and the assembly line of the Ford F150, the bestselling vehicle in the US, followed by a presentation from Daniel Kok highlighting Ford’s pivotal role in the electrification of the mobility industry. After a successful week of presentations, site visits, matchmaking, and exploring
#theBatteryShow, we thank Nederlands Consulaat Generaal in Chicago, Brainport Eindhoven, and the Rijksdienst voor Ondernemend Nederland (RVO) as well as our friends in Michigan, Michigan Economic Development Corporation, Detroit Regional Partnership, and Plug and Play Tech Center.
Bram Hendrix, Laura Bout, Albie van Buel, Johann Beelen