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2.25% of the world's population has registered an account on ChatGPT 🤯 This is a crazy stat and has led us to look into what is currently happening in the world of Retail AI. A few companies are releasing some innovative products that all retailers should keep an eye on - Target, Walmart, and Amazon, to name a few. Our latest blog covers products such as AI pricing, smart shopping carts, and AI assistants. We've also compiled a list of five actionable AI strategies you can implement today to see the benefits of increased sales by Q4. Things such as: 🛒 Demand forecasting 👯 Personalized Customer Recommendations 💡 Dynamic Content and AI Explore the current state of AI in retail here - https://publit.as/3Y9A1e5 #retailai #ai #marketingai

Unlock the full potential of your data with the powerful integration between Matomo and Publitas! Matomo, a robust web analytics platform, tracks and analyzes online user behavior across multiple websites. Integrating it with Publitas lets you track detailed events within your publications, capturing data on event categories, actions, and eight custom dimensions. Seamlessly follow your users' journey through your publications, providing a comprehensive view of their engagement. Get a 360-degree view of your audience, empowering you to make data-driven decisions that enhance user experience and drive growth. Find out more here - https://lnkd.in/gRmc_SBU #analytics #matomo #platformintegration #cataloganalytics

Are you in the process of analyzing your digital catalog performance metrics? We've compiled a guide to help you get the most value from your data. While brand consistency is key, it's crucial to prioritize customer preferences. Our guide shows you how to leverage data to design with a customer-first approach, improving engagement and conversions. Learn to: - Prioritize customer preferences - Follow a structured process - Take a phased approach - Create benchmarks - Run A/B tests - Focus on key metrics like impressions, clicks, and conversion rates Use data from platforms like Shopify and Google Analytics 4 for comprehensive insights. Establish baselines, set realistic goals, and adopt a phased approach to performance improvement. Let data drive your decisions for better engagement and increased revenue. Discover more in our detailed guide - https://publit.as/4cBrKnC #DigitalMarketing #CustomerFirst #DataDrivenDesign

According to a study by Partnerize, AOV from affiliate sales experienced a remarkable 27% year-over-year increase from April 2022 to 2023, making it a great opportunity! Still in the 'but what is affiliate marketing' phase? Here is an easy-to-understand explanation: 🍪 🍪 🍪 Imagine you have a friend who makes delicious cookies. Your friend wants to sell more cookies, so they ask for your help. They tell you, “If you tell other people about my cookies and they buy some, I’ll give you a little bit of money as a thank you.” So, you tell your other friends and family about the yummy cookies. When they buy cookies from your friend because you told them about it, your friend gives you some money. This way, you help your friend sell more cookies and get some extra money. That’s what affiliate marketing is like! You help someone sell something by telling others about it and get paid for your help 🍪 🍪 🍪 We've created a guide on how to work with affiliates, keeping it simple to ensure that it's easy to implement in your business. We cover: - Understanding affiliate marketing in the simplest terms - How to implement affiliate marketing to boost AOV - Top 5 platforms for retail affiliate marketing - A recommended content guide for affiliate partners Read more on how affiliates can increase your AOV here - https://lnkd.in/da6Fxcfz #affiliatemarketing #increaseaov

Last week we came across an interesting article from Modern Retail about large retailers using generative AI in their stores - in store AI opportunities haven't been as widely covered as online opportunities have and we found this update to have valuable insights. The below was a fascinating use case for in store generative AI: 🍍 🍎 Walmart is using internal AI tools to scan produce, determine how ripe the product is and show what to do with it in a dashboard through generative AI The recurring challenge and concern around AI seems to be maturity, scalability and industrialization as per Duleep Rodrigo, U.S. sector leader for consumer and retail at KPMG. In general retailers are experimenting with AI in order to achieve the following goals: - Provide personalized experiences at scale - Empower the store associate - Increase the speed of service - Drive productivity gains - Increase sales and revenue growth Read the full article here - https://lnkd.in/eh_4Xym3 #generativeai #retailai

Breaking news! Publitas is proud to announce a new collaboration with leading digital retail marketing expert Offerista Group. Thanks to our new API interface, retailers will be able to publish digital catalogs or brochures designed with Publitas directly on the 1,400 platforms and apps in the Offerista Native Network for shopping preparation, boosting their engagement and reach in key European Markets. Publitas simplifies digital brochure/catalog creation while Offerista's vast network of platforms ensures publications reach target audiences during shopping moments. These interactive publications allow users to click on products and seamlessly purchase. All catalogs or brochures are optimized for search engines and can be effortlessly published across relevant platforms. As our CEO Guillermo Sanchez says, “This collaboration is not just about improving retail marketing, but also about setting new standards for effective customer engagement.” While this initiative will launch in the DACH region, we aim to expand to other European countries soon. Find out more on our blog: https://lnkd.in/ddAmDRjW #retailmarketing #digitalbrochures #europeadvertising #engagement #shoppablecontent 

Shoppable content (or media) 🛒 Have you heard of it? Are you using it? Should you be using it? We came across a great article from Influencer Marketing Hub and wanted to share it as we found it an engaging resource. This buzzword is starting to crop up more and more, and we're here for it! Shoppable content is a great strategy for retailers to reduce buyer journey friction and increase revenue. However, it refers to so many different platforms and types of media that it's hard to keep track of the possibilities. Influencer Marketing Hub lays out the what, where, and how with great visual inspiration. Read the article here - https://lnkd.in/dWb-UU_p #shoppablecontent #influencermarketinghub #marketingstrategy #shoppablemedia

Visual merchandising is a valuable retail technique, but it's just for stores, right? We're saying, why should it be! Floor plans, color, lighting, product displays, and interactive technology are just a few areas of visual merchandising that can be transferred directly into a digital catalog design. We break down how each technique can create a catalog design that delights customers with examples. Take a look and find out if you could use one of them to optimize your next catalog - https://publit.as/4eogufC #visualmerchandising #retailmarketing #digitalcatlog

With summer renovations on the horizon, we’re excited to unveil our overstockArt.com Summer 2024 Art Collection catalog. powered by our partner Publitas.com. Flip through the pages and discover how to elevate your spaces with fresh, captivating hand painted art pieces and museum frames. 🧐

🥁 The 2024 Reclamefolder Award winners were announced yesterday during the Catch The Shopper - Event 🥁 Over 300 people attended the event in the Netherlands, which was a great opportunity for the retail industry to connect and celebrate its innovations and growth! 🎉 We would like to extend a huge congratulations to all the winners, with a special shout-out to our winning Publitas clients: 🏅HEMA 🏅Expert (Nederlandse Expert Groep) 🏅Boni Supermarkt #awards2024 #catchtheshopper #retailawards