Publitas.com

Earlier this month, we wrapped up our Publitas on-site work meetup in Málaga, Spain, and what a week it was! Gathering in one place allowed us to dive deep into brainstorming sessions, dream big on platform innovation, and connect on a personal level. There was, of course, the usual surprise of discovering people's actual heights after only seeing their head and shoulders on video - I'm sure we can all relate to; 'Wow, I didn't picture you this tall' Our Recruitment Lead, Karina Watermeyer summed it up best: "This is the highlight of my year for various reasons - but being able to brainstorm, dream, laugh, and cry together in person hits different!" From strategy talks to building robots for robot wars and getting festive in Málaga town, we left feeling connected, energized, and ready to drive innovation for the upcoming year. This week reminded us of our team's incredible passion and creativity, and we’re excited to take our ideas into 2025. Catch the BTS highlights in our wrap-up video - https://lnkd.in/dSgjM-EJ #remotework #saascompany #2025 #WorkMeetup

Ready to unwrap the secrets to impactful holiday content? Our latest blog, inspired by our recent webinar, shares actionable tips to make your seasonal marketing stand out! Here’s what you’ll learn: -> How to create storytelling magic that hooks shoppers -> The essentials of a well-timed content calendar -> Video and interactive content that keep customers engaged -> Why mobile optimization is a must -> Practical customer support tips for the holiday rush -> Insights from real-time analytics to keep improving Catch the full post for more details, the webinar link is included in case video content is more your thing: https://lnkd.in/drhRGpbH #seasonalcontent #contentcreation #holidayseason #holidaymarketing

We've just published a data-driven guide on the future of flyers and how their dynamic capabilities are revolutionizing E-commerce & Retail 💡 Discover how dynamic content is reshaping the way retailers engage customers and boost sales. From real-time personalization to interactive, shoppable experiences, dynamic strategies are driving incredible results: 🔄 Boost conversions by up to 31% with personalized content 🛒 Users engaging with shoppable catalogs are 1.5x more likely to complete a purchase 🌐 Capture seasonal trends and drive 40% more sales with dynamic updates ✨ 73% of consumers expect content tailored to them—deliver what they want in real-time These are pretty compelling stats and will help you to plan your strategy for 2025. Download the whitepaper now and turn discovery into sales with data-driven, personalized content - https://lnkd.in/deK2KfEa #ecommerce #retailtrends #personalization #dynamiccontent #digitalcatalogs #salesboost #futureofretail

$40.23 billion... This is the revenue amount the Digital Newspapers & Magazines segment is expected to hit in 2024—an amount that the eCommerce sector can't and shouldn't ignore. Why? Because there are some specific digital magazine types that eCommerce customers are reading and engaging with and the opportunity for increased reach and revenue uplift is too good to miss. From lifestyle to home decor, sustainability, and DIY, digital magazines have brought the static audience online, allowing them to engage and purchase. Have you considered a digital magazine for your brand or do you already have one but need inspiration? Read through our latest blog to find out what types of digital magazine eCommerce customers are reading - https://lnkd.in/d9G-xFEy #eCommerce #DigitalMagazines #CustomerEngagement #InteractiveContent #ContentMarketing #BoostReach #ConversionBoost

Did you know that 80% of customers are more likely to make a purchase when brands offer personalized experiences? Personalization isn’t just a buzzword—it’s a game-changer for ROI. Research shows that tailoring content to individual customer preferences leads to an average 20% increase in sales. We explore effective strategies like: - personalized product recommendations - retargeting campaigns - drip email sequences - live chat These all help improve customer engagement and increase conversions. It also highlights the importance of A/B testing to optimize personalization efforts and demonstrates the financial impact of these techniques, from reducing acquisition costs to driving higher revenues. Implementing these strategies fosters stronger customer relationships and greater sales growth. Get personalization strategy inspiration here - https://lnkd.in/da_F_GTD #CustomerPersonalization #ROI #DigitalMarketing #CustomerExperience #DigitalCatalogs

Did you know that the first catalog ever published is (almost) medieval? The most viewed blog on our website is A Visual History of The Digital Catalog, which doesn't surprise us at all - it's a nostalgic summary of how the catalog has evolved since medieval times, from seed catalogs, which were the olden-day version of retail, to mail-order catalogs, seasonal catalogs, and the ever-famous Victoria's Secret catalog. If you love history and anything vintage then grab some coffee and scroll through what is a pretty fascinating evolution - https://lnkd.in/gsTuTjXR #digitalcatalogs #history #catalogevolution

Consideration: The stage in the customer journey where potential customers evaluate whether to trust your brand enough to make a purchase. Are you their obvious choice, or are you losing potential revenue? Today we're releasing the third installment of our customer journey series, where we delve into the crucial opportunities to engage, delight, and convert your customers during the consideration phase. Focusing on these key areas: - Increasing engagement - Creating trust and loyalty through social proof - User friendly navigation - Personalization - Using data to improve the journey Discover how you can enhance all of these areas in the latest installment of our series - https://lnkd.in/gvQqdwPf #customerjourney #retailjourney #marketingfunnel

The Future of Retail Whitepaper is here! Get actionable insights into challenges and opportunities in 2025 🛒 Created in collaboration with Offerista Group, our new whitepaper, "In-Store Traffic Trends and Retail Challenges in 2025: The Power of Digital Catalogs," reveals how retailers in the DACH region can increase in-store traffic and tackle future challenges in 2025 🛍️ 💻 Retailers across all regions face common challenges, making this whitepaper an ideal resource for any retailer seeking practical solutions to today's issues. What to expect: ✔️ Omnichannel solutions to boost revenue and customer experiences ✔️ Personalized digital catalogs that enhance the shopping journey ✔️ Engaging multimedia content will help you out in a competitive space Get access to the whitepaper here - https://lnkd.in/d6QpZRPs We are also sharing a German version in the comments. #Retail #DigitalCatalogs #Omnichannel #Sustainability #RetailInnovation #Publitas #Offerista #Retailtrends #FutureRetail

Can you guess how much America spent on Halloween last year? 👻 🎃 An estimated $12.2 billion! Yes, you read that correctly.  $3.6 billion was on candy alone 💰 This creates a huge opportunity for retailers. We've gathered the latest consumer Halloween trends for 2024 - our favorite has to be the growing popularity of pet costumes! Focusing on trends when planning holiday strategies ensures you are investing in and selling the right products. Explore the 2024 Halloween Sales trends here - https://publit.as/3XZsoX6 #retailtrends #halloween2024 #halloweentrends

A few weeks ago, we hosted an insightful webinar on Growing Your Marketing Reach ahead of the holiday season that included some illuminating insights. One that stood out was that videos can increase conversion rates by up to 80% 📹 Our hosts, Iliana Gonzalez and Estelle Nagel, explored innovative strategies to help businesses expand their audience and drive engagement. From leveraging digital catalogs to optimizing omnichannel touchpoints, the webinar is full of actionable tips on unlocking and delighting new audiences. Catch up on the strategies and the webinar here - https://publit.as/4gDT8Us #holidayseason #marketingreach #digitalcatalog