Ministry of Marketing heeft dit gerepost
🌊 Search Engine Advertisting (SEA) works differently for B2B When a company starts with SEA they often want to hear how many conversions it will bring. Though that is a very important metric, in B2B marketing, where long sales trajectories are the norm, conversions are all but a given. However, SEA has a lot of other advantages to offer: 🫧 Brand Awareness: everytime a potential customer searches for something related to your campaign, your brand will pop up! And not just your brand, but your brand presented in a great way. They will see your brand in an ad that is embellished by the algorithm: with your USP's, with a picture, with site links to your other services and with a description of what you have to offer. That's a pretty good first impression! 🫧 Reaching more people: gaining more website visits and clicks from your campaign means more engagement with your brand and a great way to position yourself in the market and to stay top of mind for your target audience. 🫧 Secondary conversions: your new website visiors may not immediately go for the service you were offering, but they could download a whitepaper or subscribe to to your newsletter. That's leads that you can follow up on in the future! Of course, conversions are still very possible to achieve, but for B2B it can best be seen as a long term goal, while enjoying the short term benefits! #SEA #B2Bmarketing #SecondaryConversions