MassiveMusic

The summer of sports has arrived - is your brand cutting through the noise? From the roar of the crowd at the UEFA European Championships to the quiet intensity of Wimbledon and the global spectacle of the Olympic Games, these months are a feast for sports fans worldwide. With millions tuning in, these collective moments present golden opportunities for brands to capture much-wanted attention. Gus Nisbet, Head of Creative Strategy, explores this in his conversation with Broadcast Sport about the future of 'sonic sports brands.' His key insight? The power of adaptable melodies and musical ideas that work cross-channel. It's the ultimate play for broadcasters aiming to score big with audiences. Discover why audio should be a key player in your brand’s strategy: https://lnkd.in/gtky5gFp

How does music shape film and redefine storytelling? We explored this concept at ADsterdam festival earlier this month, held in partnership with Boomerang. Part of Publicis Groupe. Our own Cece Wyldeck, Director of Creative Development EMEA, hosted a Director’s Panel about how music can elevate creativity and transform visual storytelling. Directors Emma Branderhorst shared insights from her latest project, ‘Pieces of Me,’ which explored the dark side of sexting, featuring music from Dutch singer-songwriter Meau. Priya Ahluwalia emphasised how music videos offer unique freedom showcasing the music video 'Riot' she directed for artist Grace Carter. Last but not least, the Nüesch Sisters (Kim Nüesch & Florine Nüesch) spoke about the role of sound in building their storylines sharing an exclusive first look at their latest feature film ‘Marriage Unplugged.’ Click here to read all the insights on our blog: https://lnkd.in/ehRmr5kx

We’re still buzzing from our unforgettable night on Croisette Beach at Cannes Lions International Festival of Creativity with Media.Monks! Headlined by DJ Taylah Elaine and supported by DJ KickFlip aka Casper Nederhand, the night was a journey through sonic landscapes — with the real-time dynamic visuals adding an extra layer of immersion to the experience. Watch the official aftermovie of our MMMMultifest event and re-experience the magic of music, tech, and art coming together in new dimensions. Thank you to everyone who joined us and contributed to making this event a success!

Did you know music tempo can influence how fast people eat? Fast tunes speed up eating, while slower ones make customers linger. Loud music makes a place feel trendy, whereas soft music invites conversation. In dining, music isn't just background noise — it's a powerful tool that enhances and shapes the experience. Our own Eric David Johnson, Executive Creative Director of the North America office, shared his thoughts on QSR Magazine about the role of music in the quick-service industry. Read the full piece here: https://lnkd.in/enC7eNGd

Coca-Cola has launched ‘It’s magic when the world comes together,’ a new brand film for the Olympic and Paralympic Games Paris 2024, celebrating the ‘Real Magic’ of human connection, inclusivity and cross-cultural connection and the collective power of sport to unify people in all their differences. We licensed the track “Rule The World” by Michael Kiwanuka, negotiating the usage of the song to be used to reach spectators across the world during this summer of sports. Congratulations to everyone at The Coca-Cola Company and WPP Open X: Ogilvy UK, EssenceMediacom, VML and Hogarth involved in creating this great campaign! #Paris2024 #RealMagic #TCCC #WPPOpenX

What happens when a versatile guitarist debuts his latest project against the stunning Amsterdam skyline? You get the latest edition of our Live Sessions – with Josh Landau aka Stolen Nova as our show-stopping act of the night. With roots firmly planted in the LA skateboarding and punk scene, Stolen Nova is a more glam, psych rock departure from Landau’s previous band The Shrine, and the perfect act for a live session ahead of his upcoming debut EP release. The rock & roll evening ended with an epic solo on our kitchen table, stealing all of our hearts. Visit our blog for a full recap of this and past live sessions: https://lnkd.in/eCst5EQM

What an epic night at Cannes Lions International Festival of Creativity 2024! Last night, we hosted an incredible party with Media.Monks that blurred the lines between reality and the MMMMultiverse. The beachfront came alive with cutting-edge audiovisual experiences that left guests spellbound. The real showstopper? The music. DJs Taylah Elaine and Casper Nederhand (aka DJ Kickflip) delivered unforgettable sets that had everyone talking. Their sonic journeys through multiple dimensions of sound and music had the crowd raving all night. Adding to the magic were dynamic visuals that transformed in real-time, blending seamlessly with the beats to create a truly immersive atmosphere. A huge thank you to everyone who joined us for this celebration of creativity and innovation. Follow along for more highlights from our time at Cannes Lions 2024! 📸: Amaury Miller

With so much happening at Cannes Lions International Festival of Creativity this week, it’s easy to miss out. Don’t forget our exclusive event tonight on Croisette Beach! At 10pm CEST, our legendary invite-only party together with Media.Monks opens its doors for a night of groundbreaking audiovisual experiences. Prepare to be transported through the MMMMultiverse, with headliner Taylah Elaine and our talented in-house DJs. Get ready for a journey through unique sonic dimensions and immersive worlds that will elevate your night to new heights. See you there!

Are you ready for a week filled with networking, thought-provoking panels and interactive experiences at Cannes Lions International Festival of Creativity? One of the highlights of the week is our MMMMultifest event with Media.Monks – but there’s more happening. Check out all the events below!

Did you know that our attention span has dropped from two and a half minutes to only 45 seconds over the past twenty years? It’s not only our attention span that’s the problem. We’re being bombarded with auditory and visual stimuli throughout our days, making it even harder to remain focused. In addition to the rise of TikTok and other audio-led platforms, brands are faced with many challenges nowadays – but there’s also opportunity. The power of a strategic sonic identity can be the solution for brands to cut through the noise. Whether that is through creating an ownable sonic identity, curating on-brand music guidelines or creating meaningful sonic experiences through activations or artist partnerships. Our very own Aifric Lennon, Ralph van Dijk and Ash Chaudhry shared their insights about this topic on WARC. Check out the piece: https://lnkd.in/eU4cGhbS