King's Night Celebration Recap We're still buzzing from the fantastic King's Night celebrations co-hosted with Weborama Nederland in the Jordaan on April 26th! A huge thank you to everyone who joined us for the burgers, beers, and amazing beats. It was a wonderful opportunity to connect with our industry friends, engage in great conversations, and create lasting memories. We hope you enjoyed it as much as we did. Looking forward to the next celebration together! 🍻 #WeboramaxMassarius #KingsNight2024 digitalAudience.io GroupM Netherlands KINESSO Valkering Media B.V. Seedtag Teads Taboola Havas Media Nederland Adform
Over ons
Massarius makes advanced website monetisation methods like automated trading of online advertisements accessible to all. For publishers, our highly trained analytical experts increase net revenue through active yield management and machine learning. Our approach ensures we manage advertising space trading in real-time at the optimal price, transparently for all partners in the value chain. For advertisers, we carefully select the publishers we work with to ensure brand safety, consistent inventory quality, exclusion of non-human traffic, and good viewability rates. Our purpose is to help create a level playing field where advertisers and mid-sized European publishers can compete with large tech platforms and leverage advertising technology on equal terms. Massarius opened its doors in 2012 in Amsterdam. Today the company operates internationally with offices in the Netherlands, UK and Spain, is a Google Certified Publishing Partner and has been voted number 1 in innovation in the Adformatie Media Report.
- Website
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http://www.massarius.com
Externe link voor Massarius
- Branche
- Online audio- en videomedia
- Bedrijfsgrootte
- 11 - 50 medewerkers
- Hoofdkantoor
- Amsterdam
- Type
- Naamloze vennootschap
- Opgericht
- 2012
- Specialismen
- yield management, site optimisation, ad space management, automated trading, rich media, programmatic selling, real time bidding, Video monetisation, InApp monetisation, Paid subscriptions, Website monetisation, Machine learning en Advertising technology
Locaties
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Primair
Routebeschrijving
Lindengracht 304HS
Amsterdam, 1015 KN, NL
Medewerkers van Massarius
Updates
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Thanks for joining us, Monique Baats!
I help advertisers with easy to use tech and privacy safe targeting and measurement of their 1P data for advertising
Kings Night started of very well as we were invited by Massarius Bert Jan ten Kate for burgers, beers & beats! Many thanks! 🧡 #partnership #kingsnight #datacollaboratie
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The party is about to start...looking forward to hosting our partners and publishers with our good friends at Weborama Nederland at 3pm at Massarius offices in Amsterdam. Let the games begin 👑 🎉 #kingsnight #burgersbeersbeatsrepeat
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Massarius heeft dit gerepost
Google's upcoming removal of cookies from Chrome marks a major change in online advertising. As the ability to track users online diminishes, advertisers and publishers are worried about their revenue. 🙇🏼 Our client, Bert Jan ten Kate, founder of Massarius, warns of possible revenue declines of 30 - 60 % for digital publishers! Read the article in Dutch here 🇳🇱 And for our non-Dutch associates, don't hesitate to translate and delve into the insights presented. https://lnkd.in/dHF_ipgv #DigitalAdvertising #DataPrivacy #CookielessFuture
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Massarius heeft dit gerepost
Great session yesterday at Mortimer House, hosted by Massarius and our partners, Ogury. A special thank you to Nick Fletcher and Becca Monahan for sharing with us their views on how data will be relevant for Global and Official Charts in the coming months and how focusing on the quality of their site, content and users is paramount. Thank you also to Greg West for talking to us about Publicis Media's test with the AOP Association of Online Publishers and Anonymised. We can't wait for the next session!
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Great session yesterday at Mortimer House, hosted by Massarius and our partners, Ogury. A special thank you to Nick Fletcher and Becca Monahan for sharing with us their views on how data will be relevant for Global and Official Charts in the coming months and how focusing on the quality of their site, content and users is paramount. Thank you also to Greg West for talking to us about Publicis Media's test with the AOP Association of Online Publishers and Anonymised. We can't wait for the next session!
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A great event happening in London with Massarius UK and Ogury next week. We'll make sure to share some key takeaways on our LI page from this invite-only breakfast with Publishers and Agencies but do reach out to us if you want to find out more 🖐
AdTech freelancer - working with publishers, agencies and platforms for 14 years in the UK, ES and US.
Great week ahead: Massarius and Ogury will be hosting an invite-only breakfast for Publishers and Agencies on Thursday 19th. We're looking forward to hearing from the likes of Publicis Media and DAX on the day. As a group, we will be aiming to move the conversation of addressability and targeting forwards.
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Thanks to everyone for catching up with Massarius Lots of great conversations about delivering on consentless and cookieless inventory, trends in video, adtech and much more! #dmexco2023 #advertising #adtech #dmexco #digitalmarketing, Bert Jan ten Kate, Jelle van Willigen, Evelyn Liu
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🔵 Meet us at DMEXCO 2023 in Cologne on September 20 & 21!🔵 Our team is attending DMEXCO - Digital Marketing Expo & Conference and we can't wait to meet you! Send us a message if you would like to schedule a meeting and explore new opportunities! #dmexco2023 #dmexco #growthopportunities #innovation #digitaladvertising #digitaladvertisingagency #advertising #cookieless #videoadvertising
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