JongeHonden | YoungDogs

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Fasten your seatbelts because YoungDogs Party in Cannes is back. This year wasn’t easy. Yes, we shamelessly admit it. This year has tested us, but we refuse to falter. We are the Underdogs fueled by resilience and determination in the face of adversity we rise. Our creativity knows no bounds, and we refuse to be confined by outdated perceptions. Even in prestigious arenas like Cannes, we demand to be seen and heard. Our youth is not a weakness but a source of strength. Together, as the Underdogs, we declare our intent to rewrite the narrative. We will carve our path, leaving an indelible mark on the world. On the 18th of June 2024, Young Dogs will kick off the Cannes Lions Festival of Creativity with our legendary YoungDogs party. Amazing Artwork by the incredible folks at Artbox > centre for creation

Recently, our team had an eye-opening experience pitching ideas to Wakker Dier. It was such an incredible collection of creativity. Here are some key takeaways: 🧠 Insights Over Presumptions: It's vital for the Next Gen if creatives to embrace insights and avoid being stuck on initial assumptions. Remaining open to new perspectives fuels innovation. The best pitches found their way in through a unique insight! some of the best ones included: - Consumers spend a lot of time passively reading promo stickers on food - this can be a disruptive communication channel - Hacking/Hijacking known brands or behaviors can be super smart in creating impact  - Going a “fun” route is a more effective way to get a harsh message across than using fear/emotional tactics   - Wordplay is always clever 📝 Feedback-Friendly Culture: Pitches provide a unique space for constructive feedback and idea vetting. We believe in fostering an environment where young talent feels safe to share and receive feedback. 🔥 Quality Triumphs Over Quantity: Our focus on quality resulted in exceptional work and decks. Creatives that integrated into cultural trends and offered disruptive, sarcastic ideas left a lasting impression. 💡 Inspiration Beyond the Brief: While some pitches didn't align with the brief, they sparked fresh and inspiring ideas. This reminds us to think outside the box while staying rooted in strategic insights. Moving forward, how can we encourage young talent to embrace creative thinking and constructive criticism? Share your thoughts! 🌟

Not only did we launch our second pitch, but we've also opened Wolfstreet—well, at least the location. Warmly welcomed by their team and our very own old-dog, Jasper Vierboom, our second pitch for Wakker Dier was indeed a wholesome gathering. Treating our YoungDogs with not only a "How to present without presenting" crash course but also inspiring cases by CD's from Wolfstreet (Jasper Vierboom), Cheil Benelux (Tim de Waard Daniel Samama) and Boomerang. Part of Publicis Groupe (Michiel Wolters). Curious to witness the unfolding? Craving a burst of fresh concepts for your brand? Join us on April 9th for the unveiling or come chat with us at Cheil Benelux. Looking forward to seeing you there! Tim Teunissen Margot Corneloup Karolina Chmielewska Glenn Van Den Herrewegen Mica Moran Arwyn Workman-Youmans Stef Dunselman Kenny Oostrik Jannemieke Oostra Karin Heinen

Our first pitch was a massive success! We went above and beyond, gathering over 80 valuable insights from various teams, including future and potential buyers. This diverse perspective, guided by industry experts, proved to be a success once again. Huge congratulations to Paula Essig and Fraser Nelson, you will be joining Cannes Lions as the first team this year! A huge thank you to our amazing client, The Vegetarian Butcher, for trusting us on this journey. Next up: Wakker Dier Irolt Luinenburg, Anne van Rozendaal, Marie Frankefort, Stef Dunselman, Tim Teunissen, Glenn Van Den Herrewegen, Mica Moran, Arwyn Workman-Youmans, Margot Corneloup, Karolina Chmielewska, Leendert-Jan de Ronde, Olaf van Gerwen, Timon Zijderlaan, NEEW, chuck studios, Dentsu Creative Amsterdam

Recently, we dove headfirst into our pitch for The Vegetarian Butcher. Looking through the amazing submissions from our doggies we formulated some insights we just have to share: 🤔 Insights are Everything: Insights are the secret sauce behind killer PR campaigns. Any pitch that started with a shocking or thoughtful insight had a solid idea, and had our ECDs hooked. A killer insight can turn a lukewarm idea into something hot. Some of the best insights our creatives found for VB were: 😴 Chickens can dream?! What are they dreaming about? Corn perhaps? 🙏 Religion is a major factor for meat consumption 😱 A bad experience with a meat replacement can lead to actual fear for trying again 🐊 The average person is more likely to try crocodile than a veggie meat 🍖 Meat dominates the chip flavor industry! 💅 Simple Ideas Shine: Having a killer idea is just the beginning. How you polish and present it is what sets you apart from the amateurs. The best ideas from our doggies shocked us with boldness - but also in how simple they were presented. Clean, crisp, and to the point was a real winner. Simplicity is where it's at. It's about stripping away the fluff and letting your idea shine. 😈 Young Creatives Dont Really Know What PR is: We realized a lot of young creatives don't actually know what a PR campaign is. Through reviews with our ECDs we could steal the right direction! Now they do. Without experience on pitches like ours they might not get it right! Here's the lowdown: PR is all about authenticity, relevance, and strategic communication. It's about building real connections with your audience, amplifying your message through trusted channels, and shaping public perception. It’s about shaping a media narrative and controlling the spread of information. Just because it could be “viral” or follows a TikTok trend does not mean it’s PR. We’re super happy to see the ones that GOT IT and even happier VB let us teach the ones that didnt. 👨🎨 Presentation of Ideas Can Matter Just as Much as the Concept: Presentation is everything. It's like putting together a killer outfit for a night out. You want your message to pop, to turn heads, to leave a lasting impression. The winning ideas went above and beyond, even creating custom logos and mock ups that could immediately live in the VB brand world. 🍗 Creatives Can Get Stuck on UnIntended Features of a Briefing: We noticed for VB that a ton of creatives were attracted to the feature “crispy” which was used as one of many descriptions of the product. This lead to a lot of “fried” ideas around the chicken chunks which was not the intention or goal of the campaign. Like our chicken friends we’re now dreaming about our next pitch! If you want to dive into some super inspiring work and insights from a brand new, fresh, and ready to learn audience, hit us up!

In the wild world of ads, the past few months have been a bit rough. But guess what? We just launched our first pitch of the season with The Vegetarian Butcher! More than 150 young creatives (Under 30, or 210 in dog years) joined the fun, proving our importance once again. Big shoutout to our partners chuck studios, Dentsu Creative Amsterdam, and NEEW – they've been incredible collaborators in this project. Want to see how it all turns out? Need a pack of fresh ideas for your brand? Catch us on March 18th for the big reveal or talk at NEEW. See you there! Olaf van Gerwen Leendert-Jan de Ronde Timon Zijderlaan Irolt Luinenburg Anne van Rozendaal Marie Frankefort Mica Moran Tim Teunissen Glenn Van Den Herrewegen Stef Dunselman Arwyn Workman-Youmans Margot Corneloup Karolina Chmielewska

Are you ready for something veggie? We're back with an exciting event, and we're thrilled to welcome an old friend! Join us and The Vegetarian Butcher for the season's first pitch at Dentsu Creative Amsterdam. 📍 Where: Moermanskkade 89, 1013 BC Amsterdam 📅 When: March 5th, 7 PM ❓ What: Are you kidding us, you know what... Make sure to RSVP here: https://lnkd.in/e_JZW_NV Let's go for a walk in the park. Olaf van Gerwen, Leendert-Jan de Ronde, Timon Zijderlaan, chuck studios, Dentsu Creative Amsterdam, NEEW, Mica Moran, Karolina Chmielewska, Margot Corneloup, Tim Teunissen, Stef Dunselman, Glenn Van Den Herrewegen, Arwyn Workman-Youmans

We're on the lookout for new talent, and what better party to join forces with than JongeHonden | YoungDogs! They hosted a Portfolio Night at Club ACE and invited young copywriters, art directors, and other advertising creatives to showcase their work. I'm super energized after this event and delighted to see there's so much great talent out there. We can be very proud of the next generation! Congrats to Giulia Ballerio for winning the Golden Saw Portfolio Award! 🔥 Thank you all for coming over NEEW, N=5, Today's Milk, Cheil Benelux , Roorda Reclamebureau, Springbok Agency, Boomerang Agency , Dentsu Creative, DEPT® , Lemon Scented Tea, DDB Amsterdam, INDIE, Wolfstreet, Media.Monks, TBWA\NEBOKO