Wat leuk, een prijs voor onze Kalverliefde campagne! Maar het is natuurlijk nog veel leuker dat Kalverliefde bij steeds meer supermarkten verkocht wordt.
🐄 At the 2024 Good Farm Animal Welfare Awards ceremony on Monday, Dutch dairy company Kalverliefde was presented both a Good Calf Commendation and the prestigious Best Marketing Award which celebrates impactful marketing campaigns that effectively communicate the importance of farmed animal welfare and promote higher-welfare products to consumers. The Good Calf Commendation was awarded in recognition of Kalverliefde's policy to address cow-calf separation by allowing calves to remain with their mothers for up to three months, while providing outdoor access, ample space and stress-reducing resting areas. Kalverliefde won the Best Marketing Award for its comprehensive campaign across television, radio and social media, which effectively communicated the importance of keeping calves with their mums, beautifully captured by its heartfelt tagline: ‘First the calf, then us.’ Read more about our Good Farm Animal Welfare Awards 2024 ➡ https://lnkd.in/ekcYC-a6 #GFAWA2024 #AnimalWelfare #HigherWelfare #Dairy #BestMarketingAward #Kalverliefde