HPB | Het PR Bureau

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Our very own Kim Vercammen🫶has been part of the PR-report👇for the Netherlands by ANP Business displaying de latest PR trends including the latest on how AI is changing PR agencies, why authenticity is ever more important an how organisational and societal stories should be balanced and much more. ✨

Always fantastic to have one of your own in one of the great jury’s in our business👇. Here’s to the Effie Awards Netherlands and our Wilmar Alex Tax-Shultz 🇳🇱🇺🇸🇪🇺 #earnedfirst #moremeaninf #FAMOUSfortheRIGHTreasons

Lovely talents welcomed | Join our fantastic team in the beating creative heart of our nations capital #houthavens working on the most awesome beauty and lifestyle brands with a wonderful team of people. Check out our vacancy 👇 https://lnkd.in/ePVemMNK

Thrilled and proud to have two of our leadership team in the Dutch PR Top 100 🎖🎖 namely our very own COO Toon Van Loock 💫 and our lovely founder / CEO Jacqueline Bosselaar 🫶 even in the Top 10 on number 6 ✨ | Thanks to everyone at HPB | Het PR Bureau and all people who have supported us 🙌 in this ranking and our journey to make brands and organisation #FamousfortheRIGHTreasons. Also special thanks 🎩 to Marketing Report | Nederland m100 PR-Dashboard and MediaTest. Check out the full list here https://rb.gy/jjh5tu

Look at our wonderful founder and CEO Jacqueline Bosselaar in the picture below with the just won Grand Prix at Cannes Lions International Festival of Creativity in cooperation with our client KPN, Dentsu Creative and all other partners mentioned below #dangproud

Proud to have our very own chief strategy Wilmar Alex Tax-Shultz 🇳🇱🇺🇸🇪🇺 as third time juror at the Effie Awards Netherlands in the category ‘behavior long’. Good luck jurors and applicants 🙌 Effie Worldwide #earnedfirstcreativeagency #FAMEfortherightreasons

**GRAND PRIX** Cannes Lions International Festival of Creativity | Humbled and honored to have been part of this KPN and Dentsu Creative dream team for this impactful campaign against non-consensual forwarding of intimate images and victim blaming. The only way to prevent is to bring shaming to the table within groups of friends, in schools, and within families. So it was an absolute no brainer for us to use everything in our earned first PR power to make sure this message was spread as much as possible. It deserves ALL the attention it can get. Dentsu Creative | Dentsu Creative Amsterdam | Amp.Amsterdam // The Sonic Branding Company | Wefilm Creative Agency | Emma Branderhorst | Mindshare Netherlands #FAMOUSfortheRIGHTreasons

Incredible! Congratulations to our team in Amsterdam for winning a Grand Prix in the Creative Strategy category. A great celebration of this world-changing work and collaboration with our client, KPN!   The Grand Prix recognises how the transformational strategic planning led to creative idea and follows a Silver ‘Health & Wellness’ Lion, an ‘Entertainment for Music’ Silver Lion and ten shortlists this week.    #BetterInternet #CannesLions2024 #DentsuCreative dentsu

For those of you who couldn’t attend last Thursday, as promised, we’re excited to share a recap of our first edition of F A M E Talks. We welcomed over 80 lovely guests from the creative industries for a panel conversation around the theme ‘Greenhushing’ [explained in the comments]. Our panel was moderated by industry specialist and leading lady Kerrie Finch, with Gerd De Smyter from KPN, Emiel van den Boomen from Wavin Nederland - een Orbia business and our very own CEO Jacqueline Bosselaar. We dove into the reasons why we see this trend gaining momentum, why it’s risky to engage in greenhusing and how to avoid it in your own brand communications. Here are some of the takeaways from the session: - Greenhushing comes from a fear of being scrutinized for sustainability practices by stakeholder and consumers. Unclear or evolving regulations make companies even more hesitant to communicate their sustainability efforts, fearing potential future legal implications. - If you do engage in greenhushing it can result in reduced transparency and hinder the overall progress towards sustainability, as stakeholders and consumers remain unaware of positive efforts and cannot differentiate between companies genuinely committed to environmental responsibility and those that are not. - When you practice CSR and sustainability as a brand, make sure the cause you are drawing attention to comes first, and the role your brand plays comes last. - Developing clear, consistent reporting guidelines and standards to reduce regulatory uncertainty and make reporting more straightforward. Ask for help from third party certification bodies. - Inspire. By creating work that inspires, more companies will feel inspired to follow suit. We need more brands to look up to. The next edition of our F A M E Talks with take place in September, more about that soon soon soon!