ACE | HERC

Excited to announce our SAN nomination for Lidl in the corporate, employer branding & communication category! 🌟 Proud of the whole team. Lidl Nederland Sophie Geerts Jaspers Imke Lorenz Myrthe Salverda Iris Schoormans Ilse Hagedoorn Koen de Boer timo ter braak Selen Kirkagac Jhelisa Panfred David Diankanguila Dimitri Deneuville Astrid Niari Franko Rosas Rosaline Tan Chantal Denise Ebbinge Clare Pickens Emilio de Haan Artillerie ACE

Dear Elif Albayrak You always challenge us with questions that truly matter.  When you asked why advertising agencies and people who supported #Ukraine or #BLM in the past are silent now, I was left without an answer.  The truth is, I'm still unsure. Could it be that agencies fear that speaking out may affect their customer base? Or could it be that the ongoing global suffering doesn't resonate as deeply because it doesn't directly involve white or black individuals but, rather, the Palestinian community?  I can't say for sure. However, one thing is clear: the pain resonates deeply, not just with you. But also within our friends and colleagues.  The people we work with on sets or use as a model. The silence from our industry in the face of such suffering pains me too. At HERC, we take a stand.  We share our thoughts and ideas, and will engage in initiatives that demonstrate our support for the Palestinian people who have endured years of oppression and suffering. Is it enough? I don't know. But, Elif Albayrak, continue being the voice of dissent in the room.  We stand beside you because the current Palestinian situation is unacceptable, and no one should turn a blind eye to it. From the river to the sea. Palestine will be free. https://lnkd.in/ejxVP-3m

We are beyond proud of our strategist @jtramaine who was named De Belofte 2023 by Marketing Report | Nederland ❤️ The jury was impressed by Jhelisa because of her driven professionalism, clear vision, personal mission, and great ambitions. She is an ambassador of a new generation who approaches things differently with conviction. She demonstrates this not only in her work for her employer HERC (that’s us :) ), but also beyond, as a board member of We Are RA*W and through her own award winning podcast ( LIFE chats met Ezra en Jhelisa). https://lnkd.in/eFnet9Q9) Keep up the greatness Jhelisa.  With your energy, your smile and sharp thinking. #debelofte2023 #award #talent

Our Jhelisa Panfred sharing her wisdom again with reflections on the role of music for brands. Adformatie Amp.Amsterdam // The Sonic Branding Company Ace #brandbuilding #youngtalent #musicindustry #musicinadvertising #creativeindustry

There’s something for everyone at Lidl. For HERC, it was the opportunity to connect a great employer with young people looking to grow at work, make some money and find new friends. Proud of the work we made with the amazing people Artillerie. And proud to be part of #TeamLidl with Sophie Geerts Jaspers, Lianne Bos, Imke Lorenz and Myrthe Salverda. Looking forward to what comes next! Shout out also to the HERC team who made this happen: Emilio de Haan, Clare Pickens, Selen Kirkagac, David Diankanguila, Dimitri Deneuville, timo ter braak, Koen de Boer, Chantal Denise Ebbinge, Sandra Blekemolen, Jhelisa Panfred, Rosaline Tan. #teamlidl #employerbrand #newwork #partnership #campaign

Hello there creative community, anyone on the look out for a new gig with a wonderful purpose? Have a look at the roles below with our partner KLABU. #opportunity #gigalert #creative #jobs

Congrats to all the graduates of the latest class of PlusPlusOne and all those who give their time to help create access and opportunity into our industry for a diverse group of young talent. #youngtalent #creativeopportunity #timeforchange

Together with 9 talented others, our strategist Jhelisa Panfred has been nominated for De Belofte ‘23! We are really proud of her and always love to hear her point of view elevated within the industry. Check out her interview (Dutch) below with Marketing Report | Nederland to hear more about her wishes for change in the industry and her personal ambitions. #team #youngprofessionals #pointofview #creativeagency #thisisace #risingstar #strategy

You don’t kick a friend when they’re down. You pull them through. And that's why we partnered with Fitzgerald and the team at Cortina Bikes to introduce the Cortina Sleepdienst: a towing service for e-bikes which were stranded due to lock failures, empty batteries or sudden bankruptcies. Bike owners shared their location through WhatsApp and the Sleepdienst showed up to tow the bikes to their desired location. Powered by one of the most reliable e-bikes out there: the Cortina E-Blau. We love a juicy and topical idea where we can hustle to deliver and be proud of the results! Congrats to all involved on agency and brand side and special shout out to Jord Beets for his handiwork. #ebikelife #amsterdam #fietsen #partnership #thisisace

Today marks the 50th birthday of one of the biggest cultures in the world. Hip Hop. We as an industry get inspired by it. We borrow from it. Or sometimes even steal from it. Yes, it happens. Hip hop totally changed the music industry, advertising, sport, lifestyle, society, art, fashion, entertainment, the way we speak etc etc. We all are somehow connected to it. It might be in your own heart or in the heart of your kids. But let's not forget how it all started. Hip hop was in all facets a way to express yourself. For a lot of black and coloured kids it was a cry for help, a way to protest, to show who you were or a way to forget a hard knock life. It was about recognition and about being proud of yourself and your roots. HERC’s name is inspired by one of the founding fathers of Hip Hop. DJ Kool Herc. Inventor of the breakbeat. The merry go round. He broke down boundaries and created a new world. That’s what we want as an agency as well. Through cultural research/strategy, craft and storytelling we like to create an authentic and unique brand world. Hip Hop is a culture that is often used in our industry. But also often doesn't get the recognition it should get. That's a shame because we can all learn something from hip hop. (Meeting DJ Kool Herc and listen to his stories was masterclass and an amazing experience.) Tip: read https://lnkd.in/eaEbRwCw