2024 is giving us a lot of curveballs 🤯
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Over ons
Our innovative data collaboration solution empowers brands, agencies and publishers to optimize their results by enabling targeting precision, leading to highly relevant and engaging digital advertising experiences for consumers. Want to know what we can do for your company? Don't hesitate to reach out to our team or contact us via [email protected].
- Website
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http://digitalaudience.io
Externe link voor digitalAudience.io
- Branche
- Reclame en adverteerdersdiensten
- Bedrijfsgrootte
- 11 - 50 medewerkers
- Hoofdkantoor
- Amsterdam
- Type
- Particuliere onderneming
- Opgericht
- 2015
- Specialismen
- First-party data, Data Collaboration, Data Cleanrooms, Identity Solutions, Contextual Targeting, Audience Targeting, CRM Onboarding, Data Driven Marketing, AdTech, Cookieless Future en Digital Marketing
Locaties
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Primair
Routebeschrijving
Valmschermkade 18
Amsterdam, 1059 CD, NL
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Routebeschrijving
Vasagatan 10
Stockholm, Stockholm County 11120, SE
Medewerkers van digitalAudience.io
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Bastiaan Spaans
CCO @ digitalAudience.io | Innovative Marketing Solutions | SaaSTop100
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Monique Baats
I help advertisers with easy to use tech and privacy safe targeting and measurement of their 1P data for advertising
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Guclu Bigay
CTO at digitalAudience.io
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Victor van Venrooij
Driving sustainable data collaboration
Updates
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Great and inspiring city walk yesterday focused on Digital Out-Of-Home, organized by JCDecaux. ☀️ Thanks Walter Kraus Jerry Putters James Louisse Luca van Gaal!
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In our previous posts, we've explored what Data Cleanrooms are and why they're crucial in today’s privacy-focused landscape. We've also acknowledged the challenges of implementing them. If you missed it or need a reminder, here's a quick summary! As third-party cookies become obsolete, Data Cleanrooms offer a secure, compliant way to leverage first-party data, allowing businesses to collaborate and gain valuable insights without compromising privacy. However, setting up a Data Cleanroom requires: ⚙ Technical expertise 💰 Financial investment 🔄 Seamless system integration We believe in making this innovation a commodity, so more companies can leverage the benefits of Data Cleanrooms in a more cost-effective way. The benefits of Data Cleanrooms: 🤝 Advanced data collaboration 💡 Richer, comprehensive insights 📈 Improved marketing strategies 💰 Optimized ad spend 🚀 Enhanced customer experiences Want to know more? Send us a message and let's have a coffee! #DataCleanrooms #DataCollaboration #AdTech #FirstPartyData #CookielessMarketing #DataPrivacy #DataSecurity
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Monique Baats and Ruben Terol had a fantastic time at Breda Live last week, celebrating our client Leadrs 20th anniversary. 🎉 A big thank you for the invite and for letting us be part of this special milestone.
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In our previous post, we highlighted the benefits of Data Cleanrooms. However, implementing them isn't always a walk in the park. Here are some challenges: ⚙ Establishing and managing a Data Cleanroom demands technical expertise, meticulous planning, and a team of skilled professionals. 💰 The financial investment can be substantial, posing a barrier for smaller businesses. 🔄 Ensuring seamless integration with existing systems while maintaining security and compliance adds another layer of complexity. What are your thoughts on Data Cleanrooms? Curious about how to overcome these challenges and leveraging this innovation? Shoot us a message! #DataCleanroom #DataCollaboration #FirstPartyData #AdTech
Let's talk about Data Cleanrooms! Ever wondered what they are and why they are crucial for modern businesses? 🤷♀️ 🔒 Data Cleanrooms are secure environments where data from various sources can be combined and analyzed without leaving the protected space. Think of them as highly secure vaults for your data. 👤 In a Data Cleanroom, data is encrypted and anonymized, ensuring compliance with privacy regulations like GDPR and CCPA. 🤝 Businesses can collaborate and gain insights from shared data sets without compromising privacy or security. Only authorized analyses are performed, with no raw data ever viewed or extracted. This enables accurate measurement, attribution, and audience insights. Why now❔ As third-party cookies are being phased out, the industry is shifting to privacy-preserving technologies and first-party data strategies. Data Cleanrooms are essential for leveraging data-driven insights while respecting user privacy and regulatory requirements. __________________________________________________ What are your thoughts on Data Cleanrooms? Share your experiences and let's discuss. 👇 Curious about leveraging this innovation? Shoot us a message! #DataCleanroom #FirstPartyData #DataCollaboration
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Reflecting on a fun and inspiring week in Cannes! A whirlwind of insights from iconic thought leaders, ideas from the world’s most innovative companies, and endless inspiration from the creative marketing community. Highlights from Monique Baats: 🚶♀️ VIA Curated Tour: Brought me right into the Cannes vibes! 🎤 Inspiring panel discussions 🤝 Valuable connections 🏖 META Beach, RTL Beach, and Freewheel: Great networking in beautiful settings 🚺 The Female Quotient: A vibrant hub of female empowerment and innovation 🎉 Unforgettable events: Liveramp’s dinner and Freewheel’s exclusive party Thank you Cannes! #CannesLions2024
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digitalAudience.io heeft dit gerepost
Deze al gespot? 📸 Voor een online performance campagne voor de cashback actie van Canon EMEA zijn we ruim zichtbaar. Zo hebben we ingezet op social en zijn we te zien via online displays met behulp van digitalAudience.io. Op deze manier bereiken we alle typen fotografieliefhebbers. 😍 #bettertogether #hetperfecteplaatje
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Let's talk about Data Cleanrooms! Ever wondered what they are and why they are crucial for modern businesses? 🤷♀️ 🔒 Data Cleanrooms are secure environments where data from various sources can be combined and analyzed without leaving the protected space. Think of them as highly secure vaults for your data. 👤 In a Data Cleanroom, data is encrypted and anonymized, ensuring compliance with privacy regulations like GDPR and CCPA. 🤝 Businesses can collaborate and gain insights from shared data sets without compromising privacy or security. Only authorized analyses are performed, with no raw data ever viewed or extracted. This enables accurate measurement, attribution, and audience insights. Why now❔ As third-party cookies are being phased out, the industry is shifting to privacy-preserving technologies and first-party data strategies. Data Cleanrooms are essential for leveraging data-driven insights while respecting user privacy and regulatory requirements. __________________________________________________ What are your thoughts on Data Cleanrooms? Share your experiences and let's discuss. 👇 Curious about leveraging this innovation? Shoot us a message! #DataCleanroom #FirstPartyData #DataCollaboration
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👏 A big thanks to Roqad and ADZINE - MARKETING. TECH. MEDIA. for organizing a great masterclass last week. And thanks to all the attendees for your valuable insights. Let's continue toward a privacy-safe and transparent internet! #AdTech #FirstPartyData #DigitalMarketing #Innovation
We have a 1M things going on but when Georgina A. Yeboah and Adzine reached out with the idea of a masterclass on first party data activation, we knew we had to make it happen. We had a talk about it and added a "what else can you do with 1st party data activation? It's just the first step! There are a number of tools available. That's why we called the class "Aktivierung von First-Party-Daten - nur der erste Schritt in Eine Welt ohne Cookies" or Activating First Party Data Is Just the First Step in a World Without Cookies." We invited some smart friends who represent different perspectives on the problem and can discuss different toolsets, adtech veterans all: Thomas Mendrina from Microsoft; Matt Bennathan the CCO from Zeotap, Sven Wegholz from Publicis Media, Bastiaan Spaans from Digital Audience What we expected to happen happened: our friends brought energy and insights to the masterclass. I'll attach some of my favorite photos and we'll post the video soon. I think you'll find it helpful. I had some interesting conversations at the conference that has influenced my thinking on industry trends. I'll share some of those thoughts soon as well. Thanks to ADZINE - MARKETING. TECH. MEDIA., René Weber, Sika Prempeh for taking beautiful pics and of course, once again, to our rocking speakers!
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On-site at Emerce E-Commerce Live! Don't hesitate to say hi if you spot Gabrielė van Otterlo or Monique Baats 💚 #EmerceECL #Ecommerce #DataCollaboration #FirstPartyData
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