Creatives for Climate

Kia Ora Auckland Tāmaki Makaurau Change Agents! We’re hosting an IN PERSON local event at the beautiful Sustainable Business Network offices on July 18th where we invite you to join us for a meaningful conversation about how creativity can accelerate climate action across the country! 👇Get ready to: 🌎 Be inspired by local leaders 🌎 Participate in thought-provoking discussions 🌎 Connect with like-minded professionals, and find partners to join the movement. 🍒 The Cherry on top: A complimentary drink (alcoholic or non-alcoholic) on arrival. Speakers will be announced tomorrow! Free and open to all. Secure your spot below 👇

The Anti-Greenwash Guide reached 400k! 🥁 📗 We launched a first-of-its-kind guide a couple of weeks ago, the Anti-Greenwash Guide, a free 30 page to help leaders navigate the complex landscape of sustainability communications. So far the handbook has been covered in titles such as PRWeek, Sustainable Brands, Marketing Beat, and more! Have you downloaded our guide yet? We’d love to hear your thoughts below 👇 https://lnkd.in/duD3cAtF

A month has passed since we gathered 150 industry leaders for the European Ethical Agency Summit in Amsterdam to convene and share solutions to transform the industry into a force for climate action. It was an incredible event, and we have so much knowledge and inspiration to share with you all in the coming weeks! What you might not know from social media only, is that our Founder Lucy von Sturmer invited the team behind The Hummus Academy to join on stage and share their insights on advocacy, activism and effectiveness in driving change. More than hummus (which we all enjoyed on the night) this project acts as a container for imagination and invitation - a future of peace, security, and humanity for all. Climate justice IS social justice, and wherever we can, we will continue to use our platform to champion a future that is just and regenerative for all. Thank you Sobhi Khatib Umayya Abu-Hanna أُمية أبوحنّا 🍉 Maryann Jaraisy

School is in session this Autumn with our first Greenwash Watch Live Cohort of 2024!🔍 👉The #GreenwashWatch Training is designed to close this industry skill gap by providing a unique and proven framework to craft credible, impact driven sustainability communications, turning learners into leaders. 🧑💻Join us to learn alongside others and get direct feedback from a leading expert in sustainability marketing, Gill Wilson, who facilitates the live sessions. 💰There’s some good news! As part of the Green Futures Initiative, we still have some scholarship spots left. Apply for a scholarship today to receive a 50% course discount. Upskill for the climate by signing up with the link in our bio 🔗 #upskill #creativeindustry #climatecommunication #greenwashing

“Generally laughable, even outside of sustainability circles.” What do you think about Ogilvy's win at Cannes Lions International Festival of Creativity for its campaign for The Coca-Cola Company, given the company’s production of single-use plastics 😅 Word from our Founder in this piece by Kathryn Lundstrom below - "The awards categories at Cannes haven’t developed. They still have very vague, general definitions of what impact is and the festival has become a playground to legitimize business as usual.” What are your thoughts? 👇 https://lnkd.in/eG4swn25

"If you think you're too small to make a difference, try sleeping with a mosquito!" 📢 Final call - Today we're hosting a FREE learning event at the Hollywood Climate Summit led by our Founder Lucy von Sturmer on using creativity for climate action If you're looking for a way to use your skill-sets to drive change, we've got a toolkit to get you started! Sign up on the Hub via the link below 👉

At London Climate Action Week we hosted a SOLD OUT event on the power of creativity to drive environmental action forward, with a focus on the power of female leadership from across the creative sector. The event ended with conclusions that as creatives, we have an opportunity and a responsibility to: 👉 Collaborate across sectors (connect the dots) 👉 Tell stories of the future we want to see (shape culture) 👉 Communicate and amplify solutions (create desire) 👉 Give voice to underrepresented people (diversify leadership) 👉 Push for systemic change (not green capitalism) With thanks to our panelists Lucy Usher, UK Sustainability Lead at Oliver Agency, Phoebe Tickell Founder of Moral Imaginations and Imagination Activist, Liana Fricker, Founder of Inspiration Space Ioana Hardy - Marketing for Sustainability and Afsaneh Angelina Rafii, Editor in Chief at Icarus Complex Magazine Read the fantastic write up by Holly Arnold our Community Lead that brought this event together on the Hub 👉 https://lnkd.in/dFDRpxUv

Earlier this month, we packed 150 creative leaders into the first SOLD OUT Ethical Agency Summit 🎉 ✊More than 150 folks, 20 speakers and 10 agencies joined us to light up thought-provoking conversations and fill the room with the spark of action. ⛔️We discussed the business challenges for creatives to say “no” to a brief for a company that doesn’t fit with their principles. 🔥We tapped into how highly impactful projects can keep everyone fired up & motivated. 🌏We shined a light on the successes of the Ethical Agency Alliance and gave a glimpse of our now launched Anti-greenwashing Handbook! 👀 Our incredible line up spanned agency leaders such as Luke Purdy Tom Tapper Joss Ford Adrian Ma Marlous van den Hoogen Susanne Volder climate leaders Martine Doppen Andrew Simms Sandra Gonza Lucy von Sturmer, social justice leaders Sobhi Khatib Umayya Abu-Hanna أُمية أبوحنّا and industry voices Fiona O'Grady Patrick van Haperen Lily M. and more... With gratitude to 'Green Futures' a project co-funded by the European Union in partnership with ADCE - Art Directors Club of Europe and Clube da Criatividade de Portugal who supported us to make this happen along with Equals and Avallen Spirits | BCorp 🔗 Read the full recap on the hub! ⬇️ Download our newly launched handbook on our website! #creativityforgood #creativesforclimate #creativeclimateaction

Our Founder Lucy von Sturmer spoke to Marketing Beat today about the need for agencies to walk the talk on ethical behaviour by refusing to use their persuasive powers to greenwash and peddle false solutions. Honing in on Edelman's win for an award which demonstrated – on behalf of the logistics firm DP World – how freezer storage temperature can be upped from -17 to -15 degrees to improve sustainability, she said: "Edelman continues to represent the world’s most polluting clients in oil and gas who are directly responsible for the dangerous climate tipping point we are living in now.... “If they were serious about taking action on climate, they would stop legitimising and growing the business of fossil fuel clients while trying to ‘offset’ their image with sustainability initiatives that are more ‘tweaks to business as usual’ than genuine transformation." Like you, we were disappointed by what we saw coming out of Cannes Lions International Festival of Creativity and know this industry can do SO much better! https://lnkd.in/e3mGzrCd

On June 6th, we launched the SOLD OUT Ethical Alliance Summit and we're finally ready to share some of the learnings and reflections! 🎉 More than 150 leaders, 20 speakers and 10 agencies gathered together to… 💡Discuss creative business challenges 🌏 💡Showcase impactful projects that keep everyone fired up & motivated 🔥 💡Celebrate the successes of the Ethical Agency Alliance 💡Get a glimpse of the now launched Anti-greenwashing Handbook 💡Create a space to light up thought-provoking conversations and spark action! Watch the recap video below featuring Joss Ford Tom Tapper Patrick van Haperen Sandra Gonza Luke Purdy Andrew Simms Martine Doppen Lucy von Sturmer Adrian Ma Marlous van den Hoogen and so many more. With huge thanks to Miles Rouse for videography on the night (more to come!) More dropping soon 👀