Bird

Imagine if you could grow and engage your audience across: WhatsApp Facebook Messenger Instagram SMS Email Or that you could drive retention and conversions with: Shopify Salesforce Slack Every other tool we integrate with Don’t just imagine—create and automate everything with Bird Marketing Cloud. See what you can do with Marketing Cloud 🎥

Burning through your SMS budget? SMS can come with oh so many costly headaches: 🤕 Cost inefficiencies from vendors that charge endless fees 🤕 Too many tools to manage messages (each with $$$ that stack up) 🤕 Poor deliverability that makes your expensive efforts useless Save costs on SMS, streamline your tech stack, and improve deliverability with these quick tips 👇

You don’t have to arm-wrestle your customers into buying from you–you just have to give them an easy win. The number one way to do that? Frictionless and personalized checkout experiences in apps where they already spend time. (SMS, iMessage, WhatsApp, Facebook Messenger, etc.) . It’s the best and closest thing to having a personal shopper in their pocket. Here are some specific use cases our customers have seen the most success using. (Full article from Síle Cleary linked in the comments 👇)

Do you know the feeling you get at the top of a rollercoaster? Excitement for the thrill of the drop mixed with a hint of dread not knowing what’s around the next bend? Buying a marketing automation platform can kind of feel like that. (Hopefully with less of a head rush) If it lives up to the marketing hype, it could change your entire team’s workflow for the better. If it falls short, you could be looking at another line item for a tool that sits on the (proverbial) shelf. Here are a few steps you can take to make sure your new marketing automation platform gets faster and lasting buy-in from your team 👇 🖥️ 𝗚𝗮𝘁𝗵𝗲𝗿 𝘁𝗲𝗮𝗺 𝗶𝗻𝗽𝘂𝘁 𝗼𝗻 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀 𝘃𝘀. 𝗻𝗶𝗰𝗲-𝘁𝗼-𝗵𝗮𝘃𝗲𝘀 Prioritize core features like spend breakdowns, channel integration, or visual builders to save time and boost team buy-in and adoption. 🖥️ 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 𝗶𝘀 𝗵𝗼𝗽𝗶𝗻𝗴 𝘁𝗼 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗲 What routine, manual tasks does your team run up against? How much time do they take to complete? If they’re worth automating, double check that the software can actually handle your unique use cases. 🖥️ 𝗣𝗮𝘆 𝗰𝗹𝗼𝘀𝗲 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗱𝘂𝗿𝗶𝗻𝗴 𝗱𝗲𝗺𝗼𝘀 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘀𝘂𝗿𝗲 𝘁𝗵𝗲 𝘀𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗶𝘀 𝗲𝗮𝘀𝘆 𝘁𝗼 𝘂𝘀𝗲 If you can, get your hands on the tool for a trial run and take it for a spin. 🖥️ 𝗚𝗲𝘁 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝗱𝗼𝗰𝘂𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗼𝗿 𝘁𝘂𝘁𝗼𝗿𝗶𝗮𝗹𝘀 Most employees want to answer their how-to questions with self-serve support vs. talking to a help desk or support team. Look for platforms that offer comprehensive knowledge bases or searchable tutorials.

10-digit long codes are the new normal for SMS. They bring security, speed, and reliability to your messaging. We’re curious: Are you using them yet? (If not, we can help you set everything up: https://bird.com/10dlc)

If you don’t think your customers will notice the shift from personalized messages to generic ones, think again. Companies usually have a reason for this shift, though: to keep up with demand. The thing is, generic messages, while faster to send, can impact your customer relationships. The Meat Club, a Singapore-based e-commerce business, faced this challenge when it experienced rapid growth. They’d often pick up the phone and talk to customers 1:1, but as their clientele grew, their team of four could barely keep up with orders, let alone conversations. They knew that harnessing their Shopify data to personalize messages was the answer. TLDR: 🔴 Problem - Limited resources made it difficult to maintain the desired standard of service for all customers 🟡 Solution - 1:1 customer engagement at scale (and with ease!) 🟢 Results - 80% response rate and 20% reactivation rate via WhatsApp They ultimately saw 500% customer reactivations using Bird Shopify See their full story: https://lnkd.in/gBAVtcjS

Omnichannel communication has the power to bring people together—no matter where in the world they are. Why is omnichannel communication so powerful? It can connect millions of people anywhere in the world. Here’s a great example: An internationally accredited, multi-specialty hospital in Bangkok, Thailand was struggling to communicate effectively with its >1.1 million patients. Before implementing Bird, Bumrungrad International Hospital had disjointed patient communication and missed the opportunity to connect with international patients. Today, they’ve entered a new era of patient engagement that has significantly improved their communication with patients worldwide. They implemented a multi-channel chat solution that caters to the unique needs of each patient demographic. They even integrated AI language detection that directs patients to dedicated teams for Thai, English, Japanese, and Arabic speakers. In short, now their chat is as diverse as their patient base. See how Bumrungrad benefits from Bird: https://lnkd.in/gFYUDu8U

Communication services like SMS make up 31% of global IT spending because of this big issue: Whether you know it or not, your SMS provider may be using wholesale aggregators to send your messages. If they are, the costs can add up fast. Here are seven ways wholesale aggregators lead to higher costs for your business 👇 1. Paying a middleman adds costs 2. Your aggregators’ aggregator might add even more fees 3. One bad link in the chain can hurt delivery 4. Poor visibility leads to poor transparency 5. Increasing message latency lowers your ROI 6. Not every aggregator follows compliance 7. Quality of service impacts performance Lower your SMS costs and protect your reputation by choosing a provider who handles everything all the way down to the carrier. (Spoiler alert: Bird has your back.)

Abandonment issues? (Cart abandonment, that is.) Try these four abandoned cart recovery techniques: 1. Use the power of social proof Add 5-star reviews and user-generated content to entice people to buy what’s in their cart. 2. Offer incentives Discounts or free shipping can convince someone to return to their abandoned cart. 3. Perfect your CTA Use clarity, urgency, visual contract, and strategic placement to convince them to click through to their abandoned cart. 4. Segment your audience for more targeted success Obviously, you know whose cart it is. But are you sending a generic email? Tailor the messaging based on your customer’s behaviors and characteristics. How are you convincing customers to return to their carts?

Switching platforms is scary. It takes time. It takes money. It takes training. But is your current approach to customer communication working? For many companies, not switching to an omnichannel platform means more headaches, higher customer churn, and lost revenue. Not sure if it’s time to switch to an omnichannel platform? Scroll through our short guide.