Bird

Want to know more about marketing automation in Bird? 🤔 In the latest Bird Academy update, learn how to use Journeys to build powerful marketing automations, from abandoned cart recovery to post-purchase 'thank you's. We've also launched six new modules across two courses, with more lessons on the way! 🎥 Marketing Cloud modules: - Sign-up forms - Campaigns - Journeys - Audience - Deliverability best practices 🎥 Service Cloud modules: - Inbox setup - Inbox Automation Get started with Bird Academy (link in comments 👇)

Confirmed opt-ins (aka double opt-ins) are the Holy Grail. This type of consent takes two steps: 1. The person provides their email address 2. They click a link in an email confirming they want to subscribe Yes, it’s more friction. But it also creates more buy-in. So… are you using double opt-ins yet?

No one likes getting left on read. 77% of consumers expect a response within the first 24 hours according to Sprout Social, Inc. So if your customers are messaging you back, you’d better respond fast.

Do you know how your deliverability stacks up against your competitors? At Bird, we conduct an email marketing background check for every new customer. This helps us address glaring deliverability issues so we can develop a plan to improve your results. We ask questions like the following 👇

SMS is making e-commerce brands a LOT more money lately. Statista shows that a spike in SMS campaigns led to a 23.8% increase in overall orders. SMS marketing messages delivered a 10.66% conversion rate in e-commerce. So are you using SMS for your marketing yet?

AI goes far beyond just creating copy and imagery. Here are four of our favorite AI use cases for marketing (beyond content creation) 👇 What’s your favorite way to use AI in your marketing processes?

Open rates are great, but there’s a way better metric to track when it comes to email marketing. Yes, we’re talking about read rates. They correlate email opens and click-throughs with your company’s site logins. This provides a more comprehensive understanding of how emails engage your audience and trigger actions. Oh, and did we mention that Inbox Tracker offers all the tools you need to accurately track the read rate of every promotional email you send?

Level 1: Tinker with AI for fun. Level 2: Implement AI to automate your marketing workflows. Bird Flows automate complex processes by breaking them down into simple steps. You can optimize—and personalize—all kinds of workflows from customer service interactions to marketing and sales communications. AI even understands intent and suggests improvements. Discover Bird Flows: https://lnkd.in/gzNAWcci 

Shared IP or Dedicated IP? Well, it depends. Benefits of a shared IP include: ✅ Price - It’s cheaper than a dedicated IP. ✅ Consistency - Consistently high sending volumes can improve your overall email deliverability. ✅ Pre-Established Reputation - You don’t have to build your email reputation from scratch. Benefits of a dedicated IP include: ✅ Reputation - No other company or entity can negatively impact your reputation. ✅ Whitelisting - You can get your emails whitelisted to improve deliverability (which isn’t an option from shared IP addresses). ✅ Advanced Features - Email service providers offer tools and consulting to improve your performance. So which one are you using and why?