180 Global

Congratulations to Marcus Casey for being named one of the 34 Most Innovative CMOs of 2024 by Business Insider! We have the pleasure of working with Marcus and his team on BMW's social strategy in the USA. Marcus consistently pushes us to be braver, more unexpected, and more socially native. He is always the first to embrace new platforms and behaviours. This accolade is well-deserved for a true champion of the 180 shift! 💫 🔗 Read more here: https://lnkd.in/enhDptgJ -- BMW of North America Agathe Guerrier, Devon Hay, Deja S., JD Jurentkuff, Elliott Bastien, Chris Ellis, Gabriel Sima, Phillip Gadrow, Natalie Parish, Samantha Smeach Stringfellow

"Discomfort is not pleasant, but you can achieve great results when you embrace it!" ⭐💪 Last Tuesday, live in Cannes, 180's CCO in Amsterdam, Kika Douglas, and tattoo artist Amanda Wachob shared their honest thoughts on creative commitment and how to embrace discomfort during a live tattoo session. 🎨✨ 🎥 Tune in to hear how Amanda embraced discomfort, creating a back piece that took SIX years. -- The full session is now live ➡️ https://lnkd.in/ggZBhDxR Be sure to check it out and keep an eye on our channels as we share the best moments from the talk. 🔥 #TheWorldAsItCouldBe #CreativeCommitment #CannesLions2024 #180atCannes | Cannes Lions International Festival of Creativity

Is it possible to keep it ‘simple’ in the world of advertising? On Thursday at the Omnicom Cove, 180 Global CEO, Agathe Guerrier shared her thoughts on merging the beauty of simplicity with modern complexity to create unforgettable campaigns. “Simplicity isn’t a new muscle. In fact, it’s an old one we have just let atrophy” #OmnicomCannes #CannesLions2024 #TheDisruptionCompany

🌟 Don't miss out! 🌟 You still have time to join us for our next exciting event in Amsterdam: Art As It Could Be. 🎨✨ Hosted by Kerrie Finch, get ready for an evening filled with creative conversation, networking, and inspiration from our panel of experts. 🗣️💡 The event will dive into the creative worlds of art, music, culture, and tech, aiming to inspire and challenge your views on modern creativity. 📅 Date: Wednesday, June 26th 📍 Location: 180's Office - Herengracht 506, Amsterdam ⏰ Time: Doors open at 5:30 PM 🎟️ Tickets: https://lnkd.in/ec--X4QT Join the conversation. #theworldasitcouldbe 🌍🌈

To celebrate over two decades of groundbreaking creativity on the international stage, 180 has unveiled a fresh new brand design and visual identity, paving the way for the next 25 years of innovation. 🌟✨ But that’s not all! We’ve also launched our brand-new website, symbolizing our commitment to delivering best-in-class creativity for brands worldwide. 🚀 Check out the full story and read more on how we’re preparing for the next chapter: https://lnkd.in/euNVi2NR #TheWorldAsItCouldBe www.180global.com

Congratulations to 180 and PepsiCo’s Gatorade for winning three trophies 🏆🏆🏆, including a GOLD in the Branded Entertainment & Content category, at this year’s Clio Health Awards for the “Water drinks Gatorade” campaign. This campaign connected the heartwarming story of Drink Water Rivera with Gatorade’s commitment to authentic, healthy hydration. 💧✨   🥇 1 Gold 🥈 2 Silver   View the winning entry: https://lnkd.in/emyXAYe4   Thanks to The Clios and our client and partners Mark Kirkham, Bart LaCount, Angel Motomal, Ray Philip Pine, Rachel Taylor, Rob Blythe, FilmPabrika, Inc., Adelphoi Music Ltd, Wave Studios Amsterdam  #ClioHealth #Gatorade #theworldasitcouldbe

In the first Instagram post by JACQUEMUS (published on November 1, 2012), you can find everything that made this brand a phenomenal success on social media and in culture. I had the chance to discuss this story with Amy Houston for The Drum: 1_ The need for an original myth, and to stick to it, dig into it, and reinterpret it regularly. 2_ A stay-and-play approach to feed your superfans while also attracting newcomers and digital passersby. 3_ The importance of growing at the right pace, both in terms of equity and community. These are all principles we stand for at 180 Global with our team. Go read this insightful analysis (the link can be found in the first comment). #fashion #jacquemus #socialmedia #brandbuilding

We're thrilled to be among the select few shortlisted at the D&AD Awards '24. Congrats to the winners on the night and to our teams at 180 for consistently producing outstanding work 🔥 #theworldasitcouldbe #dandad24 #creativeexcellence #creativity

No girl should grow out of her confidence.  Did you know that by age 14, girls are dropping out of sports at twice the rate of boys? 😞 Legendary England footballer Rachel Yankey, OBE was nine years old when she cut her hair to play on a boys' team and called herself Ray.    Gatorade, in collaboration with 180, used de-aging tech to bring Ray back to life.  Ray’s story is a powerful reminder that confidence can set girls free, allowing them to remain undeterred by challenges and continue to play and stay in sports. 🌟💪   PepsiCo, Mark Kirkham, Bart LaCount, Robert Blythe, David Farragher, Roxanne Bildan, Menna Zaki, The Mill, 750mph, Finger Music & Sound Design, Golin, Fuse, OMD Worldwide, HunkyDory Films, Nomad #GatoradeFuelTomorrow #RadicalCollaboration #TheWorldAsItCouldBe

From Boucheron to Dior, Bulgari to Chopard, and many more, animal-inspired jewellery is once again captivating customers. Laurent François, Managing Partner of 180 Luxe, comments on the trend in The New York Times:   “Spirituality is booming, astrology has become a big part of digital culture, and zodiac signs linked to animal myths are often part of our digital bio and spark conversations. Customers tap into these motifs to enrich their storytelling, their self-representations, or digital identities” 🐾💍 🔗 https://lnkd.in/eQiMgSXN 🖊️ Milena Lazazzera #LuxuryBrands #AnimalSymbolism #FreshPerspective #TheWorldAsItCouldBe