The Comms Avenue

Join the International Communications Consultancy Organisation World PR Report Survey 2024-2025! Share your expertise and contribute to a global overview of the PR industry. By participating, you'll help map out key trends and challenges, ensuring your region is represented. Plus, you’ll receive an advanced digital copy of the report covering industry trends, growth, technology, ethics, mental health, diversity, and social media. One lucky respondent will win two Full ICCO Global Summit passes which includes flights to Istanbul for the event on October 9-10th, 2024, valued at €3,400. Complete the survey by September 1st, 2024, to be eligible for the prize draw. Here is the link to take the survey now - https://lnkd.in/dDRqENH2 #TheCommsAvenue #Communications

With the use of Artificial Intelligence tools gaining more and more ground, it’s important to discuss how best to use them and incorporate them into our work. In the latest article on our blog, Ann Adjasah shares some insights on the need for an ethical approach to the use of Artificial Intelligence in our work as PR practitioners. You can read the full article here - https://lnkd.in/dbc8wfrb #TheCommsAvenue #Communications

Yesterday was truly magical! It was great to see our contributors and PR professionals at our World PR Day webinar themed "Agency or Client Side: Making the Move." 🎉 During the webinar, our panelists shared their career journeys, especially their experiences switching from the agency side to the client side, or vice versa. In addition to the insightful panel discussions, we also had the virtual launch of our new guide which was created to help you decide what part of the industry best suits you and your career goals. You can get your copy here - bit.ly/TCAWPRDGuide This is too good to keep to yourself. Do share the download link with a friend or colleague. #TheCommsAvenue #Communications

It’s almost time 💃 This is a reminder to join our webinar "Agency or Client Side: making the move" holding today by 4pm WAT. Come prepared to get answers to your questions as we will be featuring experienced PR professionals representing each side, sharing their insights and experiences. We’re super excited to learn from Santher Mbacham, Charles Olumuyiwa Moyela, Irene Toyon, ANIPR, Cyrille Djami, Esther Njangali Asiimwe, MCIPR and Francis Jakpor, ANIPR. If you haven’t registered here’s the link - bit.ly/TCAWPRD See you soon ☺ #TheCommsAvenue #Communications

How does a Comms professional start a career in Fashion and wind up in Finance? This week on Comms Spotlight, we meet a professional who is constantly embracing daunting career opportunities and challenges. Grace Kiire is the Communications Officer - Media Relations at the International Finance Corporation. Grace has had a truly inspiring career journey so far. In her interview with us, she shares about her decision to work internationally and how it has impacted her career. You can read the full interview here - https://lnkd.in/duAvcSsV #TheCommsAvenue #Communications

Our new PR guide, "Agency or Client Side: Making the Move" is available for download from today 🎉 Discover the key differences, challenges, and opportunities on both sides of the PR industry - the agency side and the client side. We deeply appreciate the 24 PR professionals who contributed to this guide by sharing their various experiences and insights. You can download the guide here - bit.ly/TCAWPRDGuide By 4pm WAT today, we’ll be meeting with industry experts to learn more about the insights behind this guide and answer questions. To join this World PR Day webinar, kindly register using this link - bit.ly/TCAWPRD See you there! #TheCommsAvenue #Communications #WorldPRDay #WPRD

Meet the 24 incredible PR professionals behind the contributions to our new guide, "Agency or Client Side: making that move ". Each one of these professionals have experienced working on both ends. And so this guide gives you carefully curated insights to answer your questions and guide your decision making process. We appreciate them for their contributions towards making the PR guide a success. Here are our amazing contributors: • Aniwura Omolayo, Senior Corporate Communications Officer, Oriental Energy • Basetsana Morekure, Corporate Communications Professional • Cedric Nzomo, Content and Creative Director, Verge • Cyrille Djami, Strategic Communications Consultant • Esther Njangali Asiimwe, MCIPR, Senior Officer, Corporate Affairs • Eunice Hansen-Sackey, Research Grants Officer, Firoz Lalji for Africa, LSE • Faith Senam Ocloo, Fashion PR Specialist, E'April Public Relations • Olayinka E., Acting Head, Internal Communications, Mastercard Foundation • Charles Olumuyiwa Moyela, Strategic Communications and Nonprofit Sector Leader • Santher Mbacham, Founder/ MD, ImageNation PR • Thato Maphoto (She, Her), Internal Communications Manager • Omotoyosi Ajayi (ACIM), Head of Marketing and PR, Blue Square Ltd • Godfrey Adejumoh, Head Corporate Affairs and Sustainable Business Unilever Nigeria • Siliki F. Ngosso - Nsangue Akwa, Head, Marketing & Communications, TotalEnergies Marketing Cameroun • Nancy Ladeinde , Communications Consultant • Grace Alegeh, Partner, Credo Advisory • Nana Akua Frimpomaa Amofa, Senior PR Executive, Touch point Magna Carta • Irene Toyon, ANIPR, Managing Partner, Renesich Consult • Omotayo Okewunmi ANIPR, Public Relations Executive • Toyosi Yusuff, Corporate Communications Specialist, Accelerex • Mafue Forchu, Co-founder and Senior Accounts Executive, ImageNation PR Agency • Tokiso Molefe (MA), Strategic Communication Professional • Phoebe Pappoe, Chart.PR, MCIPR, PR Consultant • Francis Jakpor, ANIPR, Senior Strategic Communications Specialist, NESG The guide will be made available for download from Wednesday 24th, July.

Have you heard that there are only five days left until the CIA Strategic Communication course begins? This intense five-week course will improve your ability to create, execute and measure effective communication strategies for your organisation. If you want to deliver exceptional results in your role, this is a course you shouldn’t miss. Aside from the practical information you will gain, you will also have access to valuable resources you can use on the job. It’s not too late to register. Enrol for the Strategic Communications course today - https://lnkd.in/dcMwCNzk #TheCommsAvenue #Communications

Sometimes things don’t go according to plan and that’s okay. This week’s Commsquote featuring words by Chibueze K. Ezeh, Strategic Communications, Design & Systems Think, Klandestine Media, offers a positive perspective on embracing uncertainty in our career journeys. “Moving forward into uncertainty enables you to adjust, learn, and effectively deal with change as it happens.” If you find yourself amid change, take a moment to embrace it and see what good can come out of it. Have an amazing week! #TheCommsAvenue #Communications

The Comms Avenue is thrilled to introduce the brilliant minds behind our new PR guide, 'Agency or Client Side: Making the Move': Aniwura Omolayo Basetsana Morekure Cedric Nzomo Charles Olumuyiwa Moyela Cyrille Djami Esther Njangali Asiimwe, MCIPR Eunice Hansen-Sackey Faith Senam Ocloo Francis Jakpor, ANIPR Godfrey Adejumoh Grace Alegeh Irene Toyon, ANIPR Mafue Forchu Nana Akua Frimpomaa Amofa Nancy Ladeinde Olayinka E. Omotayo Okewunmi ANIPR Omotoyosi Ajayi (ACIM) Phoebe Pappoe, Chart.PR, MCIPR Santher Mbacham Siliki F. Ngosso - Nsangue Akwa Thato Maphoto (She, Her) Tokiso Molefe (MA) Oluwatoyosi Yusuf This guide curates the experiences and perspectives of 24 PR professionals across 14 countries, who have walked the walk and made the switch from agency to client-side roles, and vice-versa. They share invaluable insights so you can: • Learn from their mistakes and not make them too • Better understand the PR industry’s diverse experiences • Get insider tips on navigating career transitions Their invaluable insights will help you choose what works best for you; and their collective wisdom will help you make an informed decision and unlock your personal potential. #TheCommsAvenue #Communications