The challenge
Gruner Jahr (G J) is one of the leading premium magazine publishers in Europe, based in Hamburg, Germany. As part of the organization’s strategic goal to build new revenue streams, G J wanted to develop special interest digital subscription products all with their own distinguished branding on a whitelabel platform. The goal of this initiative was to evaluate if the platform can enable smaller brands to launch a brand compliant, digital subscription product with a short time-to market at reduced costs in order to make it affordable to them. The platform is a result of a collaboration between Google and G J.