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Google アナリティクスで測定する必要がある読者の行動を見つけ、サイト用のタグを簡単に生成し、より有益なデータを収集して新たな知見を得ることができます。
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Periodico AM: Asserting Locality and Immediacy
Local newspaper in Mexico innovates to better reach their audience.
El Sol de México: Aligning Processes with Audience Needs
Participating in the Lab was key in their progress to strengthen their Audience Strategy.
Tuoi Tre Newspapers’ Data-Driven Evolution
A Vietnamese news publication personalized their reader experience through content analysis and data integration.
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
NDTV leverages data and ML to drive 24% New User Growth
NDTV Increases User Engagement by 12% by Implementing Real-Time Newsroom Quality Index and Editorial Checklists.
Building a new reader-first news platform
Growing visitors and views with a refreshed digital presence and strategy
Inquirer.net launches a newsletter for North American readers, leading to 3x higher open rate and 29x higher click-through rate
Learn how Inquirer.net has launched a curated newsletter to further engage with key audience segments abroad.
Newsletters win over readers and increase engagement
London-based publisher Reach PLC launches a new email newsletter strategy across the UK, giving popular writers a key role in attracting subscribers.
Sakal’s Sign-Ups Skyrocket with Google One Tap
Google One Tap Unlocks User Sign-Up Floodgates for Sakal
Pinpoint Revolutionizes ABP's Reporting: Accuracy, Speed, and Efficiency
Pinpoint simplifies content deciphering for ABP Network’s editorial desks, enhancing efficiency.
Engaging audiences with AI-driven newsletters
Telegraph Media Group uses artificial intelligence to curate newsletter content based on readers’ interests, increasing click-through rates.
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
How Wirtualna Polska uses AI to tackle toxic content on their platform
In Poland, WP built a moderation engine to provide a safe platform for open discussion
News outlet gives younger readers a voice
News daily Público streamlines their user content submission platform, enabling readers to submit more stories while making editors’ lives easier.
News app connects Indonesian publisher with readers
Disway's mobile app a game-changer for its channel strategy
Global Media Group increases collaboration between its media brands
Media group centralizes content management and increases publishing efficiency for 13 historic Portuguese news outlets.
NZME enhances data maturity & audience targeting
New Zealand publisher increased engagement and optimised registration and subscriber flows, developing a data-led lifecycle & personalised storycards on the NZ Herald.
Amplifying audience engagement through technology
Lampung.co's audience engagement soars with technical training and content curation
Sinar Harian develops in-house reader insights training to sustain their digital future
Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
Engagement up as Indonesian publisher upskills
Suara Cirebon's digital transformation drives audience engagement
An inside look into ABS-CBN’s culture of data-centricity
Find out how ABS-CBN is developing a culture of data-centricity by embedding insights inside their daily activities and processes
The Straits Times developed initiatives to grow untapped audiences by experimenting with new channels and new content
Learn more about the way The Straits Times is hoping to drive engagement with a new audience, by rethinking channels as a product rather than a means of distribution
How La Croix boosted subscription performance
La Croix, a French news publisher, shifts to digital-first from print
Inverness Courier diversifies their audience
Inverness Courier embraces digital change by fostering a culture of experimentation
Boosting El Mundo's subscription base
El Mundo improves ads & subscriptions amid press ad decline
El Confidencial caters to younger audiences
El Confidencial implements a strategy to broaden reach and age demographic
The Daily Maverick reaches their North Star goal
Daily Maverick grows their audience in South Africa through data insight
Enacting tactics to grow revenue and subscriber base
Armed with new confidence, the Burlington Buzz sets new revenue and audience goals
AI を活用したオーディエンス分析
「ニュースサイトを運営しているにもかかわらず、ユーザーデータを保持できていないことが、韓国のニュース業界が直面している最大の問題です」-The Busan Ilbo 戦略担当デジタル編集者 Seung-Il Kim 氏
NZME Streamlines CMS and Newsroom Workflows
NZME upgraded its core publishing content management system (CMS) to streamline workflows, improve performance, reduce complexity, and increase user engagement.
Thai publisher’s data-driven strategy to build a more engaged and loyal subscriber base
Thairath's data-driven initiative enables teams to analyze key data on reader behavior to improve content strategy
How Eenadu, a Telugu publisher in India, redesigned their website and optimized for mobile to increase audience engagement by 25%.
UX improvements yield 105% page views and 25% in audience engagement
言語の壁をなくす
「移民が抱える大きな課題の一つは、地元の市民よりローカル ニュースを入手しづらいことです。特に、母国語での入手は非常に困難です。だから、私たちがこのコミュニティを支援できることはとても重要なことです。」-Jambalaya News COO（最高執行責任者）Rocio Tirado 氏
YouTube 動画で収益を上げている新聞社
メキシコの El Universal は、すべてのプラットフォームに YouTube のニュース メディア向けプレーヤーを導入し、1 日に最大 40 本の新しい動画を上げることで、ニュースの配信とユーザー エンゲージメントの向上が可能になりました。
ラテンアメリカでメディア テクノロジーをどんな規模でも利用可能に
La Diaria は、小規模なニュース メディアがビジネス全体を管理できるオープンソース プラットフォームの Utopia をリリースし、ラテンアメリカの独立系メディアを支援しています
Daily Maverick turns data into revenue
南アフリカのオンライン ニュース メディア「Daily Maverick」は、日々のニュース、調査記事、専門家による政治分析、論説などを独自の視点で織り交ぜて配信しています。2009 年の創設以来、その特色あるエディター ボイスと調査報道への強いこだわりにより、ニュース メディアとして際立った存在感を示してきました。
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