Rafay Korai

Hi there, LinkedIn friends! I’m Ali Latif, just your everyday adventurer in the world of e-commerce. But when I’m not deep in ad analytics or brainstorming campaign strategies, you’ll find me meditating, or learning something new to feed my curious mind coz i love to learn more and more about my skill, so i can help people in new and up-to-date ways. It’s the balance that keeps me grounded and ready to tackle the next challenge. Altough, I love turning Facebook ads and strategies into growth stories for businesses looking to scale up and achieving their goals. I think that it’s not just about the ads though; it’s about understanding people, what they need, and how they connect with the things they love. So, I’m on a journey to take this passion further by starting an agency in future that delivers everything you need to grow your e-commerce business, with Facebook ads as the cornerstone. If you’re on a similar path to help businesses, or just want to talk shop about the e-commerce world, I’d love to hear from you. I think we can make some waves together, so let's share some thoughts! #Ecommerce #FacebookAds #Freelancing

Years ago, I started a YouTube channel focused on SEO in Malayalam. Now, with 111 videos, 20k subscribers, and 1.2 million views, it might seem small compared to other segments. However, for an ordinary person like me, this is a huge achievement. Through this platform, I've not only gained many connections but also received love and gratitude. This journey has also increased my personal branding and opened up freelancing opportunities through my personal sites and channel. It even led to the development of a digital marketing institute, ClearMyCourse, and an agency, @IV Corporation. Most of this success is thanks to my viewers and YouTube. From my experience as a presenter, here are some key aspects I thought of sharing: 👉 ⁠ ⁠Identify Market Pain: There was no proper channel for SEO in Malayalam and no established SEO communities or WhatsApp groups. I addressed this gap in the market. 👉 ⁠Current Market Conditions: The pandemic was a great opportunity to increase online engagement and reach a better audience. 👉 ⁠Language Barriers: Many beginners, like me, struggled with English proficiency. This inspired me to create content in Malayalam, making it accessible to those facing similar challenges. 👉 ⁠ ⁠Learning Patterns: Use relatable examples to explain concepts clearly which makes your content easier to understand. 👉 ⁠Mix Knowledge with Love: Whenever you present a topic, fall in love with the topic and your viewers. If it works, that love will reflect with your viewers and on YouTube. Thank you to everyone who has supported me from there till now. Let's continue to learn and grow together ❤️

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⚠ ⚠ ⚠ ⚠ ⚠ I’ve collaborated with various organizations during my tenure in marketing. While I’ve encountered both positive and negative experiences, I’ve never felt compelled to voice complaints on social media. However, I believe it’s my responsibility to raise awareness about the issues surrounding #AbyssiniaAwards 2016.   We received notification that we had been selected for the Gold Industry Awards via a lengthy letter. Enthusiastically, we accepted and proceeded to make the mandatory 230,000 birr payment to accept the award. Unfortunately, our experience has been nothing short of disappointing since then. Several incidents have occurred, making this the most challenging encounter I’ve ever had with any organization. Please note that these observations are purely personal and do not reflect the views of any organization. 1. On the first day, I requested the names and credentials of the board members responsible for selecting awardees, along with the criteria. Unfortunately, this information was not provided. 2. Despite receiving invitation cards for regular and VIP guests, we were disappointed to learn that there was no VIP seating available. While it may not seem significant, ensuring security and comfort is crucial when CEOs and shareholders from prominent organizations attend events with 2000 people. 3. Half of the employees we had selected for awards were forgotten during the ceremony. This oversight was particularly disappointing, especially since employees from various regions had attended the event. Fortunately, we addressed this issue with the organizers, but it turns out that other organizations faced similar problems. 4. We were required to submit a three-minute documentary about our organization. However, things got confusing when they recommended a production company charging 110,000 birr for single-location production and 150,000 birr for multiple locations. Despite their promise to use the video for advertising during the ceremony and live broadcasts, it was never actually utilized for that purpose. 5. We were promised a speech, but that also didn’t happen. 6. There was overall poor management of the event. 7. I have attempted to contact someone to address my complaint, but I was unable to get past the secretary. I’m sharing this post because I’ve discovered that this was also the situation last year, which would have been a helpful if i were to find this online. My hope is that next year, when someone searches for the #AbyssiniaAwards, they’ll have a heads-up about the issues from this year. #AbyssiniaAwards seams to have forgotten that it is contractually obligated to deliver on all the promises it has made.

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You can promote the crap out of a new product and customers will still have no idea you released it. Wah wah. You can send emails, share on social media, and even message in-product — without any luck. That’s just the nature of the game. It takes multiple touchpoints and attempts for something to stick. That’s why Dr. Jeffrey Lant came up with the Rule of 7, which states that a message must be received at least 7 times, in 7 different ways, for it to be “heard” and ultimately result in desired behavior change. Last year we launched Content Lab with a ton of marketing effort. We did early access promotion and marketing in July. We then continued to have a drumbeat until we made a big splash in October when it became widely available. This included emails, in-product messages, CSM convos, website banners, and more. We went all out. Yet we had so many customers tell us they had no idea they had access to Content Lab. Like W.T.F mate! So, we decided to leverage our Goldcast platform and try out a quarterly update event, giving us yet another way to communicate the cool things available to our customers. Our event, Goldcast Spotlight, happened earlier this week and I was surprised by the incredible response. I had doubts about whether people would show up but they did. We had a 44% attendance rate. I was worried that people wouldn’t care to hear about what we released but they did. We had customers telling us that they “LOVED the event”, and that they “literally gasped” when seeing a new feature. All in all, it was definitely worth it. I am glad we decided to push ourselves and add yet another thing to our product marketing to-do list. The attendee reactions and comments in the chat alone were worth the effort. Shoutout to 🦋Chaithra M D for coordinating and bringing this to life! We plan to iterate on this success for next quarter so if you’ve ever attended a product update-style event before, what did you like about it? What did you find valuable? What made it worth your time? P.S. The below video shows some highlights from Spotlight but check out the full recording on-demand here: https://bit.ly/4dIPVkW

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Core ranging should only be discounted when it is no longer core. Core products are your everyday best sellers and they will sell whether you discount them or not (or they shouldn't be considered core). Selling core at a discount to grab cash should be a last resort as you are simply leaving profit on the table. The cash you generate at a discount from selling this core stock will need to be reinvested in the same styles and other than short term improved cash flow, there are no real benefits. If you want more customers to experience your core range to introduce them to your brand, discounting should not be your go to market motion. Why? Because the first time customer you attract with a discount on your best sellers knows to wait for your next sitewide sale to come back and shop again. This customer has a lower lifetime value than your VIP customers who are inlove with your core and seasonal products and have the highest lifetime value. What can you do to find more of these VIP customers? -> The first step is to see see how you acquired these VIP customers in the first place and setup a go to market motion to step and repeat.

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Everyone has ideas, but it's the speed of implementation that turns dreams into reality. 🚀 #ExecutionOverIdeas #InnovationInAction #StartupSuccess #EntrepreneurMindset #MoveFast #ImplementationMatters #UoA #Mee24News #DigitalMedia #HyperLocalNewsApp

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More than 50% SMEs fail. But why? In this video, I indicate the major reasons for their failure. Register here to seize this opportunity- https://lnkd.in/gdrpbt67 #ckh #coachkamrulhasan #ckhnetwork #the30entrepreneurproject #LifeForce #Podcast #businessmindset #success

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