Farah Shamsudin

As Senior Livestream Trainer i concern about recent update on Tiktok especially violation sensitivity. Violation on Tiktok account can bring big impact not only for host but also the account that can cause restriction on live. By this weekly training, I update new word that can bring to violation and give the replacement. I expect by this training can bring to healthy Tiktok account with 0 violation and creative host by explore more word to replace word that can cause violation.

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💪🏻 “Who were you before moving into PR career, and how did you see your change after ?” My colleagues and I had this interesting discussion in PR WIP meeting. Sometimes, you have to look into yourself, and ask: Am I moving forward? Am I doing something that I enjoy? And, this is what I said: “I was someone that likes to share my own stories, showing myself to public and I was the talent. (I was a streamer before) 🫶🏻 “But when comes to PR, we are not the one that shares our own stories, instead, we are sharing others’ stories. There are many local talents out there, and you help to share their voices.” Why this seems a big change for me, as I have changed myself from a “storybook” to a “storyteller”. I’m looking forward to grab the previous opportunities to share more talents’ stories. To all hiring managers in #Singapore, are you looking for someone that is passionate on this? Feel free to reach out to me and I’d love to learn more about this! #OpentoWork #PR #story #socialmedia #contentcreator

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2 Komen

PBAKL/KLIBF 2024 ended on Sunday, the 2nd of June. The crowd this year was huge, making me real proud of Malaysians especially those who came from afar. Post event - the team helped to sell the remaining books online, starting today. Come evening - my book was sold out, concluding the first chapter of my unbelievable journey as a so-called writer. Alhamdulillah. This sounds super cliché, but everything literally feels like a dream. As shared previously, in 2023 I casually emailed an idea to one of the prolific local writers who I genuinely looked up to and unexpectedly, he offered me an opportunity to write the said idea into a novel together - without any deadline at first. Come Jan 2024, he asked whether I'd be down to release the book for this year's PBAKL/KLIBF. Completing everything within 5 months, while having a full time job seemed crazy, but I guess there was something driving me to take up the challenge. Nights, weekends and holidays were spent on writing, drawing & designing. First time, so semangat lain macam 😁 The cover alone took me more than 50 hours while the novel, illustrations, bonus comic pages, editing, design & marketing definitely took more than 100 hours cumulatively. Long story short, initially we wanted to test the market first so we played it safe - printing only 100 copies for the first batch. On the 2nd day of PBAKL, all of them were sold out. We then agreed to reinvest the profit for a quick reprint, and the printer only managed to deliver another 200 in 2 batches after a couple of days. The first 100 was sold out around 3 days, and the 2nd 100 had some remaining - which was sold out today via online. Approx 300 copies sold in total. They don't seem much for a professional writer but for a 1st timer, this just blew me away. I humbly admit - I had an advantage by leveraging on a well established IP & fanbase. I saw a demand on a particular story, I tried supplying it and Alhamdulillah it turned out okay. I was really skeptical towards my own book, fearing it may not be good enough to satisfy the niche, main target audience - the hardcore fans. But Alhamdulillah, upon reading the comments from them - the story was well received 🥹 Soo many learnings could be shared from this humble experience, but if I were to summarize in a sentence: "Having the right mentor ensures that you're always on the right path." As I was inexperienced, tuan Nazry - the co-founder of the IP guided me all the way from the beginning till the end, side by side. While giving me huge empowerment to get creative, his magical editorial touch subtly turned my manuscript into an acceptable final product as well. All and all, I pray that the little da'wah elements in this bi-language novel shall become beneficial for the readers & myself, and here's to hoping I get to embark on the 2nd chapter of this journey in the future, inshaAllah. 😊 #PBAKL2024 #KLIBF2024 #MalaysiaMembaca #Novels #SkuadMisi

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14 Komen

🌟 See you at the Appies! 🌟 No matter how busy things get, when the chance comes to dive into the journeys and successes of Malaysia’s best campaigns, you make time. And when Ham and Vishnu ask, you know it’s going to be something special! I’m thrilled to announce that I’ll be one of the judges at Appies Malaysia 2024! Every year, the marketing landscape gets more challenging. Marketers are constantly pivoting around the fast-changing tech scene, economic ups and downs, and fickle consumer trends. The past year was no different, if not amongst the most challenging in recent times. So, to be able to appreciate and judge the best of the best at the APPIES is as much a privilege as it is a daunting task! As the President of the Malaysian Advertisers Association, it’s always exciting to hear about each journey, the challenges, and their quantifiable results. It’s never easy to pick the best from the lot, and I expect no less from this year’s submissions. #AppiesMalaysia2024 #MarketingExcellence #InnovationInMarketing #MalaysianAdvertisersAssociation #MarketingCampaigns #MarketingMagazine #ProudToJudgeTheBest Malaysian Advertisers Association https://appies.com.my/

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Community is the new currency of 2024, and there are brands that understand that very well. Calling Beauty is one of those brands. I loved seeing Sabah Yaqoob building this brand from the ground up. When starting Calling, Sabah called every woman that she knew to understand the psychographics of her consumers. Who was she? What did she need? What community did she want to be a part of? That’s where the name Calling came from, for beauty that's listens. Sabah is one of those founders that understand very well that their direct connection with audiences is what makes their brand. Here is everything I found special about the building of Calling. What are your thoughts? #brandstrategy #digitalmarketing #socialmediamarketing

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5 Komen