Kantar data tells us that a brand’s chance of growth DOUBLES if it can find new uses for its range. Embracing AI-powered insights tools in your already robust innovation testing tech stack will only drive more reach and accuracy, leaving no stone unturned. Discover 3 essential steps that will increase stakeholder confidence and help prove the technology’s value as part of the innovation process 👉 https://lnkd.in/e9p5C2bg
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Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
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We’re incredibly proud to announce that our very own Inclusion and Diversity Specialist, Amira, has been recognised as one of the Top 50 Influential Muslims in Europe by EqualityX - Top 25 Inclusive Muslim Employers, Influential Muslims Europe, UK and Americas. Amira’s recognition reflects not only the fantastic work she does as part of our Inclusion and Diversity team but also her leadership in our CREW (Culture, Race, and Ethnicity at Work) Employee Resource Group. From creating manager guides to supporting Muslim colleagues globally during Ramadan, leading the design of our prayer room in the UK, and challenging the narrative around Muslim women, she is truly paving the way. We’re excited to see what she continues to achieve! #WeAreKantar #LifeAtKantar #EqualityX
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Dan Heath suggests that mediocrity is fine as long as there are some moments that are special, Will Guidara lobbies for unreasonable hospitality in every sector, Daniel Kahneman uses colonoscopies to teach us that it’s the final part of an experience that dominates our remembering self. But for us at Kantar it’s the inimitable on-brand experience that makes the difference. So, are you worried about copycats? Rather than making a better product, Mary Kyriakidi and Peter Aitken argue that you should create consistent, distinctive, unexpected, magically different experiences as these will definitively improve your business’s bottom line: https://loom.ly/CHXBM5M #ExperienceMatters #DiaryOfACMO #BlueprintForBrandGrowth
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Did you know that you can double your chances of growth if you can find new uses for your range? Examples include Oreo pivoting to ice cream and Samsung entering convenience stores. Learn more about this and our other 9 #MarketingTrends2025 to help you plan for next year’s marketing strategy https://loom.ly/HANPEp4 #MarketingTrends #Marketing #Marketing2025
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📌3 DAYS TO GO! Secure your spot today to join our 35-min learning session with our analytics and brand experts. You'll discover: ✔️ How to diagnose and understand predisposition, and identify gaps and opportunities to attract more people ✔️ Which choices can help increase your brand’s sales and Demand Power ✔️ How to make evidence-based choices using ‘what if’ scenarios ✔️ Use cases across industries, through the lenses of Kantar BrandStructures ✔️ A CMO perspective: Special Guest! 🔥What are your burning questions about Navigating Brand Growth in 2025? Add them in the comments below! Our experts will answer live on Thursday 14 November. Sign up now: https://lnkd.in/evfj_2fK #Webinar #2025Plan #Marketing
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And it’s... live! Dive into new actionable guidance, insights and best-in-class examples on how marketers can navigate the transition to a circular economy. We are delighted to share the launch of this new playbook, written in partnership with the Ellen MacArthur Foundation, that explores how marketers can accelerate the adoption of the #circulareconomy and seize the opportunity it presents. Explore it here: https://loom.ly/ZEn8zWI #MarketingPlaybook #Marketing #CircularBusinessModels #CircularEconomy
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Hear from our analytics and brand experts on Thursday 14 November, as they tackle key challenges for 2025, such as: ✔️Aligning your organization on brand priorities ✔️Where to focus when you face a disruption ✔️Which choices can help you increase sales and Demand Power Discover how to diagnose predisposition, make evidence-based choices, and explore use cases across industries. Live Q&A with our experts! Register today: https://lnkd.in/evfj_2fK #Marketing #2025Plan #Webinar
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“Brands all over the world can look to Saudi and Emirati brands as exemplifying what can be achieved by those businesses that are relentless in their pursuit of brand growth and follow a clear blueprint. Over the last five years, the sustained growth achieved by top Saudi and Emirati brands has almost doubled, and the brands have collectivley grown their value to $97 billion. In terms of being Meaningful and Different, these brands have surpassed the global brand average, which is a clear testament to their brand strength." Amol Ghate, Managing Director MENAP, Insights Division at Kantar presents the key results from the new #KantarBrandZ Most Valuable Emirati & Saudi Brands Report in this article - read it here: https://loom.ly/QtJbyFs #BrandZKSA #BrandZUAE
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What makes Magnum’s “Stick to the Original” and “Find Your Summer” campaigns so iconic? We have recently chatted with the creative minds behind them to uncover how Magnum keeps pleasure at its core while pushing creative boundaries. Denise Verkaik - van Strien , Senior Global Marketing Manager at Magnum, Camilla Facin, Head of Strategic Planning at Lola MullenLowe, reveal how consistency in brand essence fuels recognition, allowing Magnum to stay fresh and relevant while tapping into familiar pleasures. 🍫✨ Tune in to Future Proof now! https://lnkd.in/eZ_7jRpJ
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This year’s #KantarBrandZ Most Valuable UK Brands Report launched at the jam-packed Ignite event in London, with an incredible speaker line-up, including Mark Ritson, Ian Whittaker and brand builders from Liquid Death, YouTube and more. Adele Jolliffe, Head of Brand Consultancy, Insights says: “With the right marketing investment, brands can put themselves in a strong position not just to weather any immediate uncertainty, but to grow over the long term. Our analysis shows there are clear opportunities, and teams must be really targeted in how they make the most of these. Based on how likely people are to choose them, for example, one third of the brands we’ve evaluated this year could sell more if their products and services were easier to access – whether that’s through investment in store opening or online fulfilment for example.” Discover the new Kantar BrandZ Most Valuable UK Brands Report here: https://lnkd.in/gZHst3uy
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