Artefact

🚀 New Artefact Website! Today, we’re thrilled to unveil the newly revamped artefact.com, designed to make your #data & #AItransformation journey simpler and more effective than ever! 🔍 Explore our comprehensive portfolio of Data & #AIservices, including: - #Datatransformation strategy and adoption, - Data foundations and #BusinessIntelligence, - Industry-specific, tailor-made #AI solutions, - End-to-end data & #digitalmarketing services: from data-driven strategy and #MarTech deployments to multi-media services, #CX, and creative solutions, - All built on robust data platforms. What’s up? ✨ Browse our client testimonials and real-world success stories, 📖 Dive into our blog for expert articles, reports, white papers, and exclusive content from our global conferences, 💡 Get inspired to discover the right Data & AI solutions for your business needs! 🌐 Visit our revamped artefact.com, in celebration of Artefact's 10-year anniversary, to see how we can help accelerate your business with advanced Data & #AIsolutions. Ready to discuss your challenges? 📲 Contact Artefact for tailor-made solutions designed for your industry and ecosystem! 🙌 Thank you to Sébastien Chaffer, co-founder of DIGITAL SEEDER, web agency, for the web integration and migration… and more importantly for his full dedication throughout the project! #DataStrategy #BusinessGrowth #DigitalTransformation #DataandAI

[J-1 | One to One Expérience Client ] Le mercredi 2 octobre, Artefact sera présent aux côtés de OneTrust lors du One-to-One Biarritz pour un #workshop sur l’optimisation du consentement et le renforcement de la confiance des consommateurs. 👉 Venez assister à la conférence Artefact x OneTrust sur le sujet suivant :  Gestion du consentement chez Heineken : Un modèle pour les entreprises 🚀 Il est encore temps de vous inscrire : https://lnkd.in/ehqdYJqm 📅 2 octobre  🕢 12h00 - 12h45  📍 Salle 3 - Casino de Biarritz Notre expert, Gwennaël Grandmougin, VP Analytics chez Artefact, sera rejoint par Florent Trochu, Strategic Account Executive - Consent & Preferences | FIP | CIPP/E | CIPM chez OneTrust, pour cet atelier. Ensemble, ils partageront leurs recommandations et bonnes pratiques pour la gestion des données personnelles de vos clients et contacts, ainsi leur consentement, en s'appuyant sur l’exemple réussi de l’implémentation chez Heineken. 🤝 Remettre les utilisateurs au centre grâce à une stratégie solide de gestion du consentement et des préférences est la clé pour renforcer la confiance et transformer votre expérience client. 💡 Découvrez comment allier data, conformité, et expérience client pour faire de votre gestion du consentement un véritable levier de succès. #ExpérienceClient#Marketing #Consentement #Innovation

[🎬 Replay of the discussion between Matthieu Grymonprez, Global CDO & CIO at ADEO, and Guillaume Léger, Consulting Director at Artefact, at the Adopt AI Summit by Artefact] 👉 Watch and get inspired by this round table on how to foster the development and industrialization of AI within a global group: https://lnkd.in/eQ2r32m9 📖 Read the REPORT of Adopt AI with the replays & synthesis of all CEOs keynotes & key discussion panels: https://lnkd.in/e8yj2CeN 💼 Matthieu Grymonprez is the Chief Digital and Information Officer (CDO/CIO) of ADEO Group (Leroy Merlin, Bricoman, Weldom, Saint Maclou…). Since 2018, he has successfully led the group’s #digitaltransformation at a global scale. With a strong background in #engineering and #technology, Matthieu has overseen major projects in software development, cybersecurity, and IT infrastructure. His strategic and innovative vision has driven the development of powerful solutions, enhancing the technological capabilities and operational efficiency of all ADEO companies. 🌐 ADEO is the leader of Home Improvement and DIY in Europe and 3rd leader in the world. ADEO companies serve over 505 million customers annually through 1,000 salepoints in 23 countries. Through its famous brands Leroy Merlin, Bricoman, Weldom... ADEO focuses on making homes positive and sustainable places to live. 🔎 Key insights from the keynote: - ADEO believes in the "hub and spoke" model to foster #AIinnovation, where a central global #data team sets frameworks and technology, while local business units have their own data experts to autonomously tailor #AIsolutions to specific product needs, accelerating #AI development within the Group. - To overcome the challenges of AI in production, ADEO focuses on delivering value by considering total cost of ownership from the start and treating #machinelearning models as dynamic #digitalproducts that need constant oversight and updates. - AI is used to optimize provider scoring and pallet registration in ADEO Supply Chain, while enhancing product ranking, descriptions, and modelization on the website for improved #customerexperience. - ADEO offers its #dataandAI experts, as well as all tech and digital teams the opportunities to innovate, encouraging internal development, and fostering a culture of continuous learning. 👉 Watch all the replays of the Adopt AI Summit: https://lnkd.in/eDxHcR47

[Artefact Data & Al #Digest September edition | Replays & Report of the AI for Finance Summit | In Sept 2025, Adopt AI International Summit will be at Grand Palais, Paris! | artefact.com: new content, new look. 👉 Read here: https://lnkd.in/gGMMB-Zr Here is what you’ll learn about in our monthly global newsletter: 1️⃣ AI for Finance Report - Replays & Summaries - Keynotes and discussion panels. 📄 Read the AI for Finance REPORT - Part I: https://lnkd.in/gmdF7kNu On September 17th, Artefact organized the 6th edition of its international Summit AI for Finance where we welcomed almost 4000 participants in Palais Brongniart - Paris, that brought together: > 100 high-level #speakers from the major actors of the #FinancialServices market who made us the honour of sharing their return of experience: AG2R La Mondiale, Ardian, AXA, Azia, BNP Paribas, Covea, Edenred, Groupe Crédit Agricole, Groupe BPCE, Groupe Vyv, IBM, Indosuez Wealth Mangement, JPMorganChase, Libertify, MACIF, MAIF, Oddo BHF, Schoders, Scor, Société Générale, TotalEnergies. > Our Technology #Partners. 📽️ You can also access all these videos and synthesis on our website: https://lnkd.in/gwRvFGyB 2️⃣ 🎥 Subscribe to view all the replays of the 50 sessions at AI for Finance by Artefact: https://lnkd.in/eJFrqBxg  3️⃣ Save the Date! #AdoptAI is coming back on September 18th, 2025 at the Grand Palais, in Paris.  ✨ The Grand Palais is one of the most prestigious monuments of Paris. Everyone in the world has in memory the Paris 2024 Olympics Games of fencing and taekwondo organized in this splendid edifice, built for the 1900 Exposition Universelle (World's Fair). The Artefact Adopt AI will be a unique experience that will gather all our major events (AI for Finance, AI for Industry AI for Health, AI for Tourism and more) and ”The Place To Be” where you will enjoy listening to the most inspiring thought leadership speakers of the planet in #AItransformation as well as the business and #technology leaders in their respective industry sectors. 📲 Contact Damien GROMIER, CEO and founder of the #AdoptAISummit by Artefact, to become a sponsor and reserve your exhibition spot. 4️⃣ New Artefact Website! We’re thrilled to unveil the newly revamped artefact.com in celebration of Artefact's 10-year anniversary, designed to make your data & AI transformation journey simpler and more effective than ever! 🔎 Explore the largest portfolio of #Data & #AI services, browse our client testimonials, dive into our blog for expert articles and reports, and get inspired to discover the right Data & #AIsolutions for your business needs! Stay informed, stay inspired! 📰 Sign up for our Artefact #Data & #Al Digest newsletter: https://lnkd.in/dbbC-3Jr 

[Artefact x CAE] 🤝🏼 Artefact est fier de devenir partenaire du triathlon du CAE ! 💡 Nous sommes impatients de soutenir ce triathlon, partager notre passion pour l’innovation et la performance, et accompagner les participants dans cette aventure unique. Merci au CAE pour cette opportunité et pour leur confiance ! 👉 Rendez-vous le 19 octobre prochain pour le triathlon du CAE ! Merci aux équipes d’Artefact, Pauline Ginestet, Jean-Guillaume REGAUD, Diane Merlet, Augustin Lauprêtre pour l’organisation.

[The Bridge by Artefact : le média sur la data et l’IA] 📣 Entretien en vidéo et podcast sur l'#OpenData, avec Jean-Marc Lazard, CEO et co-fondateur de Opendatasoft. 🎥 Regardez son interview par Caroline Goulard, CEO de Dataveyes et Modality : https://lnkd.in/eEXQBNFB 🎧 Ecoutez le podcast : https://lnkd.in/eZsWaCUt 💡 Jean-Marc Lazard partage sa connaissance et son point de vue sur ce mouvement. C’est une démarche importante qui est dans la loi de nombreux pays, y compris la France avec la loi pour une république numérique de 2016, qui continue à structurer les pratiques en matière d'Open #Data. 👉 “Mettre en ligne des données ne suffit pas si l’on veut toucher un maximum de personnes et atteindre l’impact que l’on recherche avec l’Open Data. Il y a tout un ensemble d'informations et des moyens d'accès à la donnée qu'il faut rendre possibles. 👉 Il faut décrire la donnée en ajoutant des métadonnées, qui en est l'émetteur, quelle est la fréquence des mises à jour, transformer des data qui sont parfois techniques. L’Open Data est un domaine qui demande des compétences de structuration et de traitement de la donnée spécifiques.” 🔎 Opendatasoft propose une plateforme SaaS “tout-en-un” qui permet à chacun de créer et de partager rapidement des expériences de données convaincantes au sein de leurs écosystèmes internes et externes. Opendatasoft gère désormais plus de 3 000 projets de données répartis dans plus de 25 pays à travers le monde. 💻 Retrouvez les épisodes précédents sur le site thebridge.artefact.com. 🗞 Abonnez-vous à notre Newsletter pour recevoir chaque nouvel entretien The Bridge ! https://lnkd.in/e7f8YXHX

[🎬 Replay of the discussion with Pierric Duthoit, Chief Digital Officer at Coty, with Florian THIEBAUT, Managing Partner at Artefact and Alexis Poujade, Partner at Artefact, at the Adopt AI Summit by Artefact] 👉 Watch and get inspired by this discussion on how to transform #beautymarketing thanks to AI: https://lnkd.in/essYkV-i 📖 Read the REPORT of #AdoptAI with the replays & synthesis of keynotes & key discussion panels: https://lnkd.in/e8yj2CeN 💼 Pierric Duthoit’s career includes significant roles at major tech companies; he was previously the Country Business Director for Meta (formerly Facebook) in France and also held executive positions at Google. He is the Chief Digital Officer at Coty, a leading global #beauty company known for pioneering innovations in the #fragranceindustry, such as marketing novelties and influential scents. 🔎 Key insights from the keynote: - Having a strong #datainfrastructure means focusing on building a robust #datastack, beginning with the #GoogleMarketingPlatform for collecting and owning digital #data, centralized in Google #Cloud to drive efficiency and smart segmentation. - #AI is leveraged to improve sales analytics and better understand consumer behaviors, enhancing #marketing effectiveness through data-driven insights. - A key objective is to ensure consistent adoption of #technologicaltools and analytics solutions across various brands and markets, supporting data-driven decision-making at all levels. - This dashboard tracks brand health and metrics across social media and search platforms, providing actionable insights and connecting KPIs to business outcomes. - The dashboard includes AI-driven indicators that show the intensity and timing of KPIs' impact on sales, helping marketers prioritize their focus areas. - The dashboard also offers competitive #performanceinsights, allowing marketers to benchmark Coty’s brands across categories and geographies. - Future enhancements focus on integrating multiple #marketinglevers and using causality models to predict advocacy and sales impacts. The vision is to make data-driven, predictive decisions to improve targeting, resource use, and overall marketing efficiency. 🗣 “We can't get there unless we go through all this journey of building and understanding each of the steps of these causalities and the cleanliness of the data stack,” explains Pierric. 👉 Watch all the replays of the Adopt AI Summit: https://lnkd.in/eDxHcR47 

[Watch our client testimonial: Legrand x Artefact] Deployment of Gaia and Elia, new #GenAI products that optimize product information for employees and customers. 🤖 Read the client case: https://lnkd.in/eAXAPVSA Legrand is a global specialist in electrical and digital building infrastructures. 🌐 The Group’s 38,000 employees are spread across 90 countries; its products are distributed in over 200 countries. 🎯 Legrand partnered with Artefact’s teams of #dataandAI business and engineering experts to create and launch Gaia and Elia, two complementary new #GenAIproducts. 1️⃣ Elia is a Gen AI-powered agent that provides enhanced product information to #customersupport and product managers, with future plans to open it to the public. Elia can instantly answer questions about Legrand’s products, write content for sales and communication managers, and help build customer arguments. 2️⃣ Gaia is a Gen AI-powered application that enables #data managers to enrich product information by generating marketing content, and to fill in gaps in product sheets where data is missing to ensure product sheet integrity. Gaia assists in producing quality data rapidly in multiple languages, enhancing #contentcreation processes and accelerating deployments. 🎥 You can also watch the video testimonial on our Artefact YouTube channel: https://lnkd.in/eY3XWMFn 🗣 “The goal of our #digitaltransformation is to create #businessperformance, whether for commercial efficiency, operational chain productivity, or building a sustainable and robust organization – through both our technology and cultural organization,” explained Vincent Zhen WANG, Chief Digital Officer of the Legrand Group. 🗣 “The feedback from our business teams is very encouraging and we want to continue developing this type of #generative AI solution for our internal teams and our customers,” says Christophe S. “The goal is to industrialize it and offer it to other Group subsidiaries.” 🗣 “We worked in three-week sprints where we reviewed all the features we needed to develop. It took about six months to complete the two MVPs. Ensuring a transfer of skills to the Legrand teams throughout the project was also a priority,” notes Julien Ho-Tong, Partner at Artefact, who led the mission.

🚨 Reminder! Don’t Miss Out! 🚨 Our Ipsen x Artefact #webinar on #MarketingMixModeling (MMM) for pharma is happening in 2 days! 🎯 This is your last chance to register and learn how to maximize your #marketing ROI in a highly regulated industry. 👉 https://lnkd.in/evyDk4qX You’ll walk away with: ▪️ Proven #ROI strategies for #pharmamarketing ▪️ A real-life case study with IPSEN’s success story ▪️ Insights on how to navigate compliance with #MMM ▪️ The latest future trends to stay ahead 🔗 Grab your spot now before we close registration: https://lnkd.in/evyDk4qX See you there!