Carlos Andres Osorio Giraldo

Hispanic consumers represent a diverse and influential demographic, pivotal in shaping trends and driving economic growth. Engaging authentically with these consumers is key to creating meaningful connections, making online panels the optimal tool. Explore the effectiveness of these panels and their advantages: https://bit.ly/4dCybb5

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BRANDS ARE VULNERABLE TO THE WRONG STRATEGIES, CEOS AND BOARDS Often, the leaders who thought that they could create growth with tried and proven cut here and end this relationship, don't work. Board Directors have a duty and that is to ensure they well being of the corporation. Board Directors have only one employee the CEO. It is their job to ensure performance is at its best. However in Nike case, the board waited too long as did the board at Starbucks and the late great brands that closed thousands of stores like Toys"R"Us does anyone remember #Blockbusters. I am an experienced board chair I can tell you countless stories of the mistakes I have seen. Too much focus on the bottom line and not enough on strategy, vision and culture. Profits are great but not at the diminishment of a brand. Boards can be too financially focused or service focused. I can tell you that it is about every aspect of the business and if you are not probing and just showing up for your stipend the company will fail. The Nike board may have acted but it now needs to look at itself because it waited too long! I learned in the 1990s in my Pepsico days and it has stuck with me. Hope Is Not A Strategy, whether its about direction, selection of the new CEO or board appointments. You have to choose right and look for all the KPIs that go with it to ensure the objectives are progressing. If not, you ask the right questions and never worry about anyone's feelings. Because when it comes to managing companies that are for profits, its usually someone else's money shareholders and lenders that are on the line. Its called Duty of Care and Fiduciary Duty #Retailing #Strategy #CEO #Technology #Innovation #Nike

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Working in the arenas of athletes, products, and business, I am constantly thinking about what "value" is. Not only for the companies, but also for the athletes of today, who have more access to information, reach, and desire/require a sense of collaboration and ownership for what they involved themselves in. As a former athlete, I think this is one of the biggest missed understandings between companies, brands, and businesses working with athletes. Everyone is looking to incorporate athletes, but what matters is how you do it authentically for both parties, to create winning deeper partnership chemistry that is not as transactional. https://lnkd.in/gUuWpKXC

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