TRIPTK

The ask: create a new look – and new perspective – for the biggest tech event on the planet. We repositioned the Consumer Technology Association to honor its 100-year legacy – and show up more cohesively with its flagship event, #CES. We can't wait to reveal more of this new identity at #CES2025.

Edition 01 of Codex is out – featuring a deep dive into Renaissance Faire culture, classroom phone bans, and a (piping hot) anti-brainstorm take by Sr. Strategy Director Alex Anderson. Subscribe to receive next month's issue!

Our new culture digest, Codex, launches tomorrow on Substack. Subscribe for a monthly take on the subcultures, communities, and emergent conversations that most intrigue our team – from the resurgence of the Ren Faire to what we're getting wrong (and right) about women's sports.

For the first time in 40 years, #CES has a new logo. Thanks to Laptop Mag for covering TRIPTK's rebrand of the world's largest tech event and its presenting organization, the Consumer Technology Association.

Introducing the new CES: facilitating the intersection of technology and humanity. Over the last year, we partnered with the Consumer Technology Association to define the next era of the world's biggest tech event – and developed an elevated brand identity that creates a tighter connection between CES and the dynamic organization behind it. We're so proud to see it beautifully brought to life by AREA 17, and can't wait to reveal more of this #newwork at #CES2025.

TRIPTK London is proud to be working with LIFT futures to launch the latest of 'Havas Platform'. Platform is a six-month entry-level paid internship program, in the advertising, communication and media sector aimed at underrepresented talent who otherwise face higher barriers to getting into creative, tech and digital industries. The program provides you with a meaningful placement and tailored industry training for anyone passionate about brands, culture, and communication. Everybody on the program is part of a real team, working on real briefs, doing real work, for real clients.    Explore the range of roles and join the information sessions on 21 & 29 August   All roles: https://lnkd.in/eh4pjvnX   APPLY NOW for a role at TRIPTK  https://lnkd.in/dU5baTDw

While drugs like Ozempic grab headlines, real data on its impact is scarce – so we partnered with WeightWatchers to understand how weight stigma is evolving. Some highlights: > What weight bias looks like in the era of GLP-1s > How 'food noise' impacts Americans on a behavioral level > How education can work against those biases Thanks to our partners (Debra Benovitz,  Rebecca Nathan, Ali Sher)for approaching this topic with curiosity and sensitivity. Read the full report here: https://lnkd.in/eAbfyQd5 #GLP1 #WeightStigma #ozempic #EmpathyInAction

After decoding the complexities of contemporary intimacy, Elly Bonney has pinpointed how our four codes of intimacy are currently manifesting in culture. From empathy in dating etiquette to the public exploration of carnal desire and intimacy, we’ve gathered ‘intimacy decodes’ from brands that are giving us all the feels. Email us to receive the full download in our 𝑫𝒆𝒄𝒐𝒅𝒊𝒏𝒈 𝑰𝒏𝒕𝒊𝒎𝒂𝒄𝒚 report. 💌 [email protected] 💌 #brandstrategy #decodingintimacy #trendingtrends #trends #trendalert #TRIPTK 🏷️ Tinder | Instagram | Feeld | Museum of Sex

What makes an #Olympics partnership meaningful and what makes it branded noise? TRIPTK founder Sam Hornsby and Comcast CCO Clayton F. Ruebensaal joined Jim Stengel on The CMO Podcast to discuss #Paris2024, making meaningful brand work, and how to build partnerships that deliver value year-round. Catch the convo: https://apple.co/3VjNvSI #brandstrategy #thoughtleadership #TheCMOPodcast 🔗 Gallery Media Group

Culture is built by 𝐛𝐫𝐚𝐯𝐞 𝐜𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐨𝐫𝐬, not guests who consume more than they create. Reach out for a copy of Dajou Cottrell's report on 𝐛𝐫𝐚𝐧𝐝 𝐚𝐮𝐝𝐚𝐜𝐢𝐭𝐲 – how brands can show up as innovative, provocative, and daring. 📧 [email protected] 📧 #brandstrategy #trends #trendalert #TRIPTK