the branding people

New Project! 🤤 🍩 ❤️ We are so happy to share with you our latest project: Let it Dough! Let it dough! elevates freshly baked doughnuts to new heights. Tucked into a cozy space, it’s the perfect spot for a snack or a relaxing afternoon break. With a pink flair and a soft bite in every doughnut, Let it dough! aims to be the go-to destination for all the sweet-toothed foodie enthusiasts in Dubai. Inspired by European baking techniques and whimsical imagination, it seeks to bring a fresh twist to the culinary scene of the Middle East with delightful pastry creations and an unapologetically carefree look. the branding people developed a charming graphic system using rounded typefaces and quirky character illustrations around a rosy color palette, playing into the brand's unique personality. The wordmark, created from the puffiness of a doughnut, becomes the brand's most iconic asset - a gateway to the world of fluff and puff. — Glaze your worries away. 🔎 Check out the full project here: https://bit.ly/3Xaw6Mf 💙 #branding #visualidentity #identity #editorial #donuts #doughnuts #iconography #illustration #pattern #motiongraphics #digital #packaging #merchdesign #merchandise #hospitality #3dart

Case Studies: Momus 🌯 💙 In a digital world where standing out is key, Momus, a Greek fast-food gem, redefines traditional branding with a modern twist. Inspired by Dionysus, the god of celebration, their unique approach combines vibrant Greek culture with contemporary design. Using a classic color palette and sleek iconography, Momus seamlessly blends ancient charm with a fresh, Mediterranean vibe. Discover how they’re making waves in the hospitality industry! Check out the full project here: https://bit.ly/3XnTRBG Context: The world is like a stage; we are like players on it, or at least content creators. With the growing influence of social media and the need for every business to have an online presence to succeed, small businesses with visually appealing ideas are in for the win. Adaptability, flexibility, and creativity are crucial - how can traditional hospitality businesses rise to the challenge? Solution: For Momus, an affordable Greek fast-food restaurant, the branding people took traditional Greek cultural elements and reimagined them with a modern twist, all while paying homage to the god of good times, Dionysus. The concept was developed around the magic of festivities and pleasure, bringing the Mediterranean’s endless summer into every inch of its identity. Using a classic Greek-inspired color palette, a modern iconography, and a bespoke wordmark, Momus showcases elements of its menu and ingredients, seamlessly blending ancient culture with the modern world.

Graphic Resources: Merch & Branding Merchandising plays a crucial role in branding by creating tangible connections between a brand and its audience. Branded merch, such as apparel, accessories, and promotional items, serves as a physical representation of a brand's identity and values. This not only helps in increasing brand visibility and recognition but also fosters a sense of loyalty and community among customers. When people use or wear branded merch, they become ambassadors for the brand, spreading awareness and reinforcing its image. Effective merchandising can enhance customer engagement, support marketing efforts, and drive long-term brand success. Check out our full Behance for more: bit.ly/3VW9fo7

Coming soon... 🌊 #WIP Stay tuned for more 🔍 #branding #WorkInProgress #brandidentity

Something amazing is coming...💙 #AdobeMAX Follow the steps of our director & founder Ricardo V. More information here: https://adobe.ly/3XemGzp

Using geographical features as an inspiration source for brand identities. Chaak is a perfect example of how we used cenotes to create a graphic system that connects the brand with its context. Located in Tulum, Chaak is a bar that offers an inmerssive experience for anyone visiting the Conrad Hotel. Check out this case study here 👇🏻👇🏻

Case Studies: WayGood 🚗🌟 ☕Revolutionizing the Drive-Through Experience: WayGood's Oasis in Houston's Urban Jungle In the heart of Texas, where the love for cars and highways is almost as iconic as apple pie, a new trend is making waves. Amidst the chaos of rush hour and the ever-present quest for bigger and better, WayGood has emerged as a refreshing oasis. 🏜️✨ Understanding the pulse of American car culture and its unique Houstonian twist, WayGood has transformed the everyday drive-through experience into something extraordinary. By blending a bold, vibrant visual system with a playful, desert oasis-inspired design, WayGood isn't just a stop for your caffeine fix—it's a stylish escape from the urban hustle. 🚀☕ Join us as we explore how WayGood has redefined the quick break in paradise, proving that taking five minutes never looked so cool. 🔎 Read the article and check out the full project here: https://bit.ly/3YGAODL Context: Car culture is a staple of American life, like apple pie—however chaotic it can get during rush hour. Moreover, Texans' love for the highway goes beyond just fast food. From everyday services to premium gourmet options, everything is bigger in Texas. As a result, the possibility of something out-of-the-box always seems to be around the corner, like a hidden oasis in the middle of the desert. Solution: When it comes to understanding its audience and needs, WayGood found the perfect spot within Houston's desert wellsprings. By capitalizing on the American infatuation with drive-through car culture and its local context, it positioned itself as the new go-to spot for everyone needing their caffeine fix by placing itself as an oasis for a quick break in the middle of the urban jungle. WayGood's refreshed visual system draws inspiration from a typical desert oasis by incorporating a bold color palette, playful illustrative language, and a bold signature wordmark. With WayGood, taking a five-minute break in paradise has never looked so cool. #branding #design #coffee #houston

Graphic Resources: Posters on Branding 📃 Posters are more than just eye-catching visuals—they're a dynamic extension of your brand’s identity. They act as vibrant billboards, amplifying your brand’s personality and message in a way that sticks. With bold designs, clever taglines, and strategic placement, posters grab attention and leave a mark on your audience’s memory. They’re not just about looking good; they’re about making sure your brand stands out and connects on a deeper level. In the crowded world of marketing, posters are your chance to turn heads and make your brand unforgettable. Check out more posters on our Behance portfolio here: bit.ly/3VW9fo7

Check out our latest work in progress #WIP Do you have any idea of what our project is about? 👀 #branding

Case Studies: Chaak by Hilton Hotels & Resorts 🥂 At Conrad Tulum, we’ve crafted a resort that delivers a truly immersive Caribbean experience. Every detail is designed to capture the region's essence, from the tranquil surroundings to the elegant interiors. Within this oasis, Chaak stands out as a unique dining destination, inspired by the ephemeral beauty of the ocean and the distinctive geological features of cenotes. Its design merges playful organic shapes with local elements, creating a space that perfectly complements the resort's holistic Caribbean ambiance. 🔎 Read the full case & Discover Chaak here: https://bit.ly/3WCIR1G When developing its Tulum resort, Conrad aimed to create a holistic Caribbean experience from beginning to end. Every corner of the resort is designed to immerse guests in the complete Caribbean experience. Taking inspiration from the ephemeral world and the ocean's melodic waves, Chaak exists in the liminal space of the hotel, within transitional zones where guests can take a deep breath within activities. Furthermore, the wordmark and most of its graphic details are rooted in its local context: the curious geological properties of cenotes and stalagmites, which gives room to playful organic irregular fringes, shapes, and a unique context to the space.  #hotel #hospitality #branding #casestudy #identity #tulum #graphicdesign