Santatera Capital

We're so excited to announce we have officially launched our Variety Packs in retail! You can now find our 12-pack Variety Pack in Sprouts Farmers Market! A big thank you to Katie Woodcock, Karen Martinez, and Brody Burk for making this happen. See you in the aisles, fam 🛒 🎉

Wildwonder taste test winner in Women's Health feature on prebiotic and probiotic sodas 🍍Consumers are craving comfort foods and beverages 🍔 Influencers and Gen Z revolutionizing the industry⚡️ Subscribe to Big News, Small Bites, your weekly dose of the hottest trends, latest rounds, innovative products, and industry insights.

We're thrilled to share that wildwonder has been featured as a taste test winner in Women's Health feature on prebiotic and probiotic sodas! Our gut-friendly botanical blends have been recognized for their delicious flavors and health benefits. A special thank you to Susan Choung and the Women's Health team for highlighting us in their article. We're proud to offer a refreshing and beneficial option for your digestive health. Check out the full feature to see why wildwonder came out on top here: https://lnkd.in/de9skBeN 🌟🥤

New blog! Take your performance to the next level🏋️♀️ Discover the latest trends in sports nutrition🔎 In our new blog we reveal how innovation is transforming the way we fuel our bodies to achieve our sports and wellness goals. Get ready to find; The 3 keys to the future of sports nutrition and more... Don't miss our full analysis https://lnkd.in/gXEyZFFt #sportsnutrition #performance #wellness #sport #nutrition #consumertrends

We're thrilled to announce that Santatera Capital has been selected to showcase at the Global VC Allocator Alliance Pitch Event on Thursday, July 25th at 3 PM CET. This exclusive virtual event offers a unique opportunity for LPs to gain valuable insights into the dynamic Latin American VC landscape. After the market introduction section, our fund will be presenting to an audience of over 90 sophisticated LPs specialising in Venture Capital investments. For LPs interested in attending our presentation, registration is available at: https://lu.ma/fq57z8w5 Don't miss this chance to discover the exciting prospects in Latin American VC and learn about our fund's distinctive approach to generating returns in this rapidly evolving market.

Muy agradecidos por la invitación que nos hizo Nestlé a Alfonso Gomez, nuestro Head of Marketing, y a mí en su #InnovationDay. En esta charla pudimos de platicarles un poco del camino emprendedor en Birdman y de cómo el emprender con propósito y cosntruir equipos diversos con capacidades complementarias hacen el trayecto más fácil y propicia que se te sumen aliados en el camino. 🦅 🐦 🐣 🦆 Gracias a Nestlé por la oportunidad y también al equipo de Endeavor México que, como siempre, estuvo por ahí apoyando. Diana Alcala Mónica Campos Daniella Barragán Vincent Speranza Cynthia Torres

Implementing sustainable packaging not only benefits the planet, it also reduces costs, improves brand image and builds consumer loyalty. The packaging industry is undergoing a transformation towards sustainability. ♻️ Companies and consumers are looking for innovative solutions that reduce environmental impact and promote circularity. #packaging #sustainabiliy #innovation #cpgs #environment #circularity

Challenges for the RTD industry🍹🍵🧃 💪Fierce competition: The growing interest in RTDs has attracted a large number of competitors which has intensified competition for market share, requiring effective differentiation strategies. 🛻Production and distribution costs: Production and distribution can be costly, especially for smaller companies that have not yet achieved economies of scale, this can make it difficult to compete with larger, more established brands. 🚫Regulations and restrictions: Regulations and restrictions related to the sale and consumption of alcohol vary by country and region. Companies marketing RTD must navigate this complex legal landscape to ensure compliance. Opportunities for growth in the RTD market. 💫Innovation in flavors and formats: Consumers are constantly seeking new experiences and flavors. Companies that innovate in this area, introducing new flavors, formats and ingredient combinations, will be better positioned to capture consumer attention. 🖥️Digital marketing and SEO strategies: Digital marketing and SEO strategies are critical to reach target consumers in a saturated market. Companies that implement effective SEO strategies will be able to increase their online visibility and drive qualified traffic to their website. 🖋️Branding and storytelling strategies: Building a strong brand and telling a compelling story is crucial to differentiate from the competition. Companies that connect emotionally with their consumers through engaging storytelling will have a higher probability of success. How is your company adapting to the growth of the RTD market? #RTD's #beverageindustry #cpgs #innovation #challenges #opportunities

The ultimate stamp of approval. Thank you Food & Wine for naming wildwonder "best flavor combinations" after tasting 100 flavors. ❤️ Those "best flavor combinations" are inspired by the concept of grandma wisdom meets California produce stand. Every flavor has an herbal base, inspired by the tonics grandma brewed for me. Think fresh-brewed honeysuckle flowers or hibiscus. We then layer on real fruit, so enjoying the benefits of prebiotics & probiotics is as easy and delicious as popping open a can. #drinkwildwonder #foodandwine #beverageinnovation #foodandbeverage

With today’s Cocoa price candy makers are being creative.🍫 Hiyo's Insomniac partnership is pure fire.💥 Better for you claims, do consumer really believe in them?🔎 Subscribe to Big News, Small Bites and stay up to date with the latest news in the food and beverage industry! https://lnkd.in/gMJP7-VA