Wiki Movement Brazil User Group/Report/2023/Communications
Report of activities for 2023 - Communications
First quarter report (Jan-Mar)
Welcoming a new member to the team
WMB has a long history of communicating its activities, both through Wikimedia channels and social media. In 2020, we developed a new Communications Strategic Plan, implemented at the beginning of 2021 to help us guide our communication to a more strategic route and better engage participants, editors, and the wider community, but we didn’t have one person to exclusively manage all the operational and strategic work this area requires until March 2023 when we opened a Communications Manager position.
Our social media outreach improved significantly and we have gained more than 150 new followers and have been able to report more activities and explore and think of new formats to engage more volunteers and disseminate the Wikimedia projects and the free knowledge in Brazil.
Second quarter report (Apr-Jun)
Visual Identities
Wiki Movimento Brasil organizes several projects and activities. For each project, it is necessary to create a distinct visual identity, so the project can stand out individually and be easily recognizable by the audience when communicating about it (for example, the WMB flag)[1]. This is also particularly important for creating a cohesive narrative for the project. The visual identity creates a stronger emotional connection with the audience and facilitates effective communication. This quarter we developed three big projects that included choosing names and visual elements that best communicate the project's goals and messages. They are:
Other metrics related to Communications activities executed in this quarter are listed below:
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Third quarter report (Jul-Sep)
New Website
Wiki Movimento Brasil, as many other affiliates, has an official website.[10] This website is somewhat outdated and we are, in the last years, exploring through the Communications Plan new strategies to outreach to new audiences and potential partnerships, always with the intent to communicate, in different ways, about the Wikimedia projects and how they can be used in different contexts.
In celebration of the user group's tenth-year anniversary, we have started to redesign the website to better reflect our mark and to be more aligned with our recent Communications Plan recommendations.[11] For us, a new website lies within the interface of a stronger branding and the experience of new users, seeking information about Wikimedia in Brazil. Understanding how our audiences access our content and how intuitive this access is help us to decide better ways to engage this audience in the free knowledge ecosystem.
Based on UX knowledge, the website design has been built with the idea that this virtual environment is not just a repository, but that it can be assertive in communicating with different audiences and can also offer action inputs to partners/agents with whom we want to relate to. Therefore, based on identifying who these partners are, we have developed an expected journey that they can take throughout the website, being surrounded by opportunities to take the actions that are expected from this type of audience.
This new website intends to contribute significantly to the dissemination and expansion of Wikimedia in Brazil by providing more authority and more clarification about our movement and projects, in addition to being the beginning of a relationship journey with those who want to connect us.
Other metrics related to Communications activities in this quarter are listed below:
Other metrics |
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Fourth quarter report (Oct-Dec)
Sopa Wiki
In order to expand our audiences and act directly on the mission of qualifying people and content about free knowledge, part of our strategy was the launch of a podcast - as an authorial, contemporary, in-depth media that communicates very well with a range of people.
This podcast, called Sopa Wiki (Wiki Soup in English) tries to unfold all of our action axes to practical and easy to understand and access situations. The idea is to simplify deep topics and make them more accessible, spreading the core values and ideas of free knowledge, exemplifying how it can work towards social transformation.
All of the episodes are available at Wikimedia Commons and other streaming services:[21][22][23][24]
Other metrics related to Communications activities in this quarter are listed below:
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References
- ↑ WMB's flag
- ↑ WikiConecta MOOC course visual identity
- ↑ Wiki Apoia visual identity
- ↑ Capacity Exchange visual identity
- ↑ Blog post "Sharing quality information on all things related to hearing: Wiki4WorldHearingDay2023"
- ↑ Publication about the Wiki Loves Folklore Brasil 2023 winner images
- ↑ Social media report - April
- ↑ Social media report - May
- ↑ Live with indigenous photographer Edgar Xakriabá, winner of Wiki Loves Folklore Brasil 2023
- ↑ https://wmnobrasil.org
- ↑ Redesign of the old website
- ↑ Pre-launch of Wiki Loves Monuments Brasil 2023
- ↑ Everything about Wiki Takes live
- ↑ 1st meeting of the Communications Committee
- ↑ 2nd meeting of the Communications Committee
- ↑ Wiki Encontros visual identity
- ↑ Publication of note about PL 2370/19
- ↑ Social media report - July
- ↑ Social media report - August
- ↑ Social media report - September
- ↑ Sopa Wiki #1: Tecnologias justas para uma internet livre
- ↑ Sopa Wiki #2: Mobilização social pelo conhecimento livre
- ↑ Sopa Wiki #3: Parcerias para disseminar o conhecimento aberto
- ↑ Sopa Wiki #4: Equidade do conhecimento na internet colaborativa
- ↑ WMB media clipping
- ↑ 3rd meeting of the Communications Committee
- ↑ Social media report - October
- ↑ Social media report - November