Virgin America is reportedly flirting with a sale, and Wall Street seems to be into it.
Bloomberg, citing anonymous sources, reported Wednesday that the airline is reaching out to potential buyers. According to Bloomberg, the airline received takeover interest, but there's no final decision to sell yet.
The rumors caused Virgin's share prices to spike over 10% on Wednesday after temporarily being halted after the news.
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Virgin, best known for its cheeky ads featuring its billionaire backer Richard Branson, has steadily increased in value in recent years since first turning a profit in 2013 (but it's still far from the most profitable airline, falling behind aviation giants like Spirit, Delta, Southwest, and American.)
Virgin declined to comment to Mashable, citing a policy of "not commenting on any market or media speculation concerning mergers or acquisitions involving Virgin America."
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