Warner Bros. Discovery's streaming service Max has gotten pricier — unless you can stomach ads.
The company just increased prices across all of its ad-free plans. That means the standard ad-free plan is now $16.99 (up from $15.99), while the Ultimate ad-free plan, which allows streaming on more devices and supports 4K, is $20.99 (up from $19.99).
Existing subscribers will see the price increase on their next billing cycle on July 4 or after. For new subscribers, the prices are already up.
Max still has an ad-supported tier, the price of which is unchanged: $9.99 per month.
Max's price hike, which is the second price increase in a year, is obviously part of a trend. Spotify recently upped its prices for the second time in 12 months, NBCUniversal's Peacock will also get pricier in July, and other streaming services, including Disney and Netflix, have also recently increased prices.
It's also worth noting that Max's price hike comes just ahead of the House of the Dragon Season 2 premiere on June 16. If you want to see what happens next to Rhaenyra and Aegon II, you'll have to pay up.
Topics Streaming
