J.C. Penney really wants you to come to its stores.
Starting on Sunday, the department store, clearly embracing the latter half of its name, will offer up items for just one cent.
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The campaign — cheekily called "Get Your Penney's Worth" — will offer some items up for just a penny, while others items will only be eligible for the discount if you buy another item at full price.
NBC's Today Show reported that some of the items available in the deal will be from its Arizona brand, which sells clothes, accessories, and shoes. But the store's chief customer and marketing officer Mary Beth West remained mum to NBC on which specific items will be available, hoping to incentivize customers to make regular visits to check out the deal.
The announcement comes after J.C. Penney experienced some well-publicized struggles in 2015, including closing 40 stores.
But the brand, which reported its better-than-expected fourth quarter results on Friday, saw a bump over the holiday season and had a 4.1% increase in sales in Q4. And the company brought in $12.26 billion in total revenue for 2015 — slightly higher than its 2014 total of $11.86 billion.
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And now, J.C. Penney's hoping that its customers' pennies will bring in billions in 2016.
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