Black Friday vs. Cyber Monday: Which day is better for shopping?

When to snag the best deals in 2024.
By Haley Henschel and Christina Buff  on 
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illustration of person overloaded with products on sale at 3 am
Overwhelmed by all the deals? You're not alone. Credit: Vicky Leta / Mashable

UPDATE: Nov. 19, 2024, 1:15 p.m. EST This post has been updated with information about Black Friday and Cyber Monday in 2024.

Once two distinct deal shopping days, Black Friday and Cyber Monday have basically merged into one massive shopping extravaganza. The lines really began to blur when the world shut down in 2020 and brick-and-mortar stores hosted online sales in lieu of in-person Black Friday events. In 2024, those lines are practically nonexistent. We certainly can't see them.

While major retailers have been running holiday sales throughout all of November, savvy shoppers know that Black Friday, Cyber Monday, (and the few days surrounding them) still remain two of the absolute biggest shopping days of the year for their ability to reliably trigger record-low prices on big-ticket items (like TVs, Apple devices, robot vacuums, headphones, and video games). That includes discounts that beat Amazon's massively-hyped October Prime Day deals.

Black Friday vs. Cyber Monday — what's the difference?

Way back in the age of MySpace and AIM — aka 2005 — the National Retail Federation debuted the term "Cyber Monday" after realizing that the Monday after Thanksgiving saw a flood of online sales. This was likely due to shoppers using their faster internet connections at work on Monday morning to snag deals, or at least that's what they credited it to. That, of course, and the fact that online retailers wanted some of that holiday shopping bread, too. Thus, two distinct deal shopping days were born: Black Friday, for those who wanted to shop in stores the day after Thanksgiving, and Cyber Monday, for those who liked shopping from the comfort of their homes.

These days, there's little — if any — real difference between the two due to the alleged "death of retail." Everyone and everything is online, so why wouldn't Black Friday be? Based on our years of experience covering both, we can truly say neither is a "better" day to shop. It really comes down to what you're looking for and how much demand there is for it.

Are there better deals on Black Friday or Cyber Monday?

If you see a solid deal, grab it, no matter which sale title it falls under. There's not a tremendous amount of distinction anymore in terms of discounts on particular products as there has been in previous years. However, there are still rules to follow in some product categories: TV deals tend to be more dramatic and widespread for Black Friday with a higher likelihood of selling out before the clock even turns to Cyber Monday, while waiting for Cyber Monday to double-check that there's not a new, better laptop deal is often wise.

But with the blurred lines of Cyber Week, many of these deals will cross over. As noted at BlackFriday.com, "Some TV deals will feature flashy discounts during Black Friday and Cyber Monday, but they might not have the specs you're after." TL;DR: The deals will be great for both shopping days, but it all depends on what you're looking for. If you see the specs you like listed under a product sitting at a price that you like, grab it to be safe. Also, as a best practice, check camelcamelcamel.com for price history details from Amazon.

How long is Black Friday?

It's honestly silly at this point to even call it Black Friday. It's no longer just on Friday — it's a month-long affair. Walmart and Target started dropping official Black Friday deals in early November and will continue until the end of the Friday following Thanksgiving. Meanwhile, Amazon and Best Buy kick off their Black Friday sales on Nov. 21 and run through Black Friday proper, which falls unusually late this year on Nov. 29.

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Once the clock strikes midnight at the close of Friday, it's officially Cyber Monday (yes, even though it's actually Saturday). We don't make the rules. The deals won't change too much, but the search terms and official site banners will.

When do Cyber Monday deals start?

Officially, Cyber Monday starts on Monday, Dec. 2 in 2024. Unofficially, it basically starts the second Black Friday ends, with retailers coining sales as "Cyber Monday" deals as early as Saturday, Nov. 30. So basically, semantics — and it's easier to just think of the Cyber Week language as interchangeable.

Frequently Asked Questions


Black Friday has basically been going on for a solid month already, but come Saturday, Nov. 30, it's Cyber Monday time. As we mentioned above, since Black Friday and Cyber Monday are basically one massive shopping holiday, you likely won't see that many changes in deals, just changes in the banners and advertising of them.


Cyber Monday sales will last from Saturday, Nov. 30 to midnight on Monday, Dec. 2. There's not a hard stop, as there's always deals that stay live for at least the day or two following, but the large bulk of the sale is over once Monday ends.


Walmart will be open from 6 a.m. to 11 p.m. local time on Friday, Nov. 29. The company previously confirmed that all Walmart stores will be closed on Thanksgiving Day "so associates can spend the day with their families."


All physical Best Buy locations will be closed on Thanksgiving. Doors will open at 6 a.m. local time on Friday, Nov. 29 for shoppers and close at 10 p.m.


All Kohl's stores are closed on Thanksgiving but are open for in-store shopping beginning at 5 a.m. local time on Nov. 29, per a press release.

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Haley Henschel
Senior Shopping Reporter

Haley Henschel is a Chicago-based Senior Shopping Reporter at Mashable who reviews and finds deals on popular tech, from laptops to gaming consoles and VPNs. She has years of experience covering shopping holidays and can tell you what’s actually worth buying on Black Friday and Amazon Prime Day. Her work has also explored the driving forces behind digital trends within the shopping sphere, from dupes to 12-foot skeletons.

Haley received a B.A. in Journalism from the University of Wisconsin-Madison and honed her sifting and winnowing skills at The Daily Cardinal. She previously covered politics for The Milwaukee Journal Sentinel, investigated exotic pet ownership for Wisconsin Watch, and blogged for some of your favorite reality stars.

In her free time, Haley enjoys playing video games, drawing, taking walks on Lake Michigan, and spending time with her parrot (Melon) and dog (Pierogi). She really, really wants to get back into horseback riding. You can follow her on X at @haleyhenschel or reach her via email at [email protected].

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Christina Buff

Christina Buff is a Nashville-based freelance writer for who covers shopping with a splash of entertainment. If you’re ever wondering what streaming service you need to watch something (and the cheapest way to sign up for it), she’s your girl.

Christina received a B.S. in Business Communication (concentration in writing) from Stevenson University and began her professional journey writing and editing press releases. Since then, she’s written content for a marketing agency, blogged for celebrities, and covered local news, politics, women’s lifestyle, fashion, beauty, and just about everything in between for various publications.

When she’s not writing, she’s probably enjoying live music, studying human design, or embroidering and upcycling clothes. You can follow her on Instagram at @touchinfinity.


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