athena studio

Throwback to an incredible event: REFASHIOND Ventures: The Industrial Transformation Fund's “The Industrial Transformation of Fashion” conference in Miami was a blast! The event kicked off with Lisa Morales-Hellebo's opening notes, which concluded with a big announcement: REFASHIOND OS is launching an AI automation platform to automate the most painful compliance reporting for US-factories 🏭. We’ve seen the demo, the platform looks 🔥 Join the waitlist now: https://lnkd.in/eSGug5cF Then we heard from what was probably one of the best curated lists of complementary start-ups in the fashion supply chain space we have ever seen: From product development (yas, athena studio!) and fit solutions (TrueToForm) …to sourcing optimisation (Sourcing Playground)  …to next-level production planning (Pattern Project) and transparent factories (Arcstone | Digital Manufacturing) …to end of life textile recycling (Sortile, Osomtex®) and upcycling (Sneaker Impact) Plus the incredible material and process innovators Werewool and Jeanologia! The event concluded with an industry panel discussion on collaboration in scaling innovation, featuring PDS Limited, WM and Dzigner. Thank you again Lisa and Brian for inviting us over and for the great organisation! And great meeting all of you (and many more): Janice Tam, Heather Williams, Shruti Grover, Willson Deng, Constanza Gomez, Patricia Ermecheo, Moe Hachem, Chui-Lian Lee, Pepa Silla Casanova The Worldwide Supply Chain Federation Miami DDA Miami Fashion Institute at Miami Dade College Mana Common TNYSCM #SCITMiami2024 #SCITMiami #Miami #IndustrialTransformation #SupplyChain #VentureCapital #Startups #Innovation #Fashion #FashionTech

Climate Week in NYC is in full swing. Is our progress keeping pace? 🌍🌿 To quote Maxine Bédat: “Everyone is talking about all the progress that is being made. But the progress always seems to be marginally less bad (and most of it neutralized by growth).” This rings true as Textile Exchange drops its latest report, and reveals a major challenge: global fiber production soared to 124 million tonnes in 2023, with virgin synthetics leading the pack. Polyester alone accounted for 57% of all fibers, and recycled synthetics are struggling to gain ground due to lower virgin material costs and recycling tech limitations. Despite industry pledges, with less than 1% of the global fibers from recycled textiles, textile-to-textile recycling is still a far-off dream. On a slightly brighter note, sustainable cotton held steady at 29% despite a small dip in cotton production, while certified wool, mohair, and cashmere are gaining traction, with these fibers claiming up to 47% market share. But with fiber production projected to hit 160 million tonnes by 2030, the question remains—are we truly making progress on our sustainability targets? 📚 Read the full report: https://lnkd.in/e_8-iMB6 #MemesFriday #ClimateWeekNYC #ClimateWeek #NYC #MaterialsMarketReport #ClimateCrisis #TextileRevolution #FashionTech #CircularEconomy #SustainableFashion #Innovation

Bonjour Paris! 🇫🇷 With the start of #ParisFashionWeek, we have reached the grand finale of the Big Four cities. Over decades, Paris maintained its fashion capital status, welcoming fresh creative directors for renowned French brands like CELINE and Louis Vuitton and infusing modern elegance into classic houses. Over the years, the City of Light has adapted to global shifts and redefined fashion norms. We’re excited to see how the new shows react to the shift towards a sustainable fashion industry!  #FashionWeek #PFW

From the Sunshine State to the Big Apple: athena studio touched down in #NYC 🗽This time not for #NYFW but for…#NYFCW - Climate Week! 🌎👗 This week, you'll find us all around the city (and yes, we'll definitely be in need of some of NYC's iconic extra large cups of coffee!): Monday: 📍Fusion Fashion Tech Summit at Fashion Institute of Technology 📍Crafting the Future by Columbia Venture Community with Namrata Sandhu (Vaayu), Rachel Sterling (Alternew) and Emily Erkel (LePrix ) Tuesday: 📍Conscious is the New Cool at NeueHouse Madison Square with Sarah Kent (The Business of Fashion), PJ Smith (The Humane Society of the United States) and Sophia Li (UN Human Rights Champion) Wednesday: 📍Financing Fashion’s Decarbonisation Initiatives by The Fashion Pact, Tapestry and J.Crew 📍Climate Ring: Refashioning Fashion by The New School with Hazel Clark and Carolina Obregon (Parsons School of Design - The New School) and Raúl Egloff Alcaide(HEAD – Genève, University of Art and Design) 📍Threads of Pre-election Policy by Global Fashion Agenda, Climate Group, Ceres and EcoEquity Thursday: 📍Forward Food & Fashion for a Sustainable Future at Columbia University 📍Fashion Culture: Crafting Circular Solutions in Fashion Retail at #FIT with Lauren B. Fay and Cynthia Power Will you be at any of these events or in NYC? And are you excited to talk about how rethinking fashion product development is the missing piece in the fashion sustainability transformation? 👉 Send our founder Heidi Van Dyck a message and let’s meet up! #ClimateWeekNYC #ClimateWeek #Fashion #SustainableFashion #FashionTech #Climate

While New York is gearing up for another Climate Week, the question rises: is fashion doing enough? Amidst industry collabs, initiatives and bold targets, Rachel Cernansky concludes in Vogue Business that “fashion is still moving backwards on the climate.” Brands miss the point: real change needs a shift in business models and deeper, systemic changes. The gap between the necessary and actual investment for decarbonization is a staggering $1 trillion 🔥 Technologies to cut emissions are available across the supply chain, from agriculture to manufacturing, but they’re expensive, and many brands are hesitant to invest. Brands often highlight progress in reducing Scope 1 and 2 emissions, like solar panels for office, but Scope 3 emissions, targeting the complete supply chain, remain stagnant. This shows that surface-level tweaks won’t cut it when the climate bill keeps piling up. If the fashion industry truly wants to meet its climate goals, it needs to address the root issues, not just make surface-level changes 🌍🌿 The runway for climate action is crowded, and it’s time for brands to step up or step aside. 🔗: https://lnkd.in/dpAwSHWg #MemesFriday #FashionClimateWeek #ClimateWeek #NYClimateWeek#Sustainability #ClimateAction #FashionIndustry #EcoFriendly #GreenFashion #SupplyChain #Scope3Emissions #Decarbonization #FashionRevolution #ClimateGoals #FashionForGood #ApparelImpactInstitute

While Emily thinks about updating her Instagram handle to #EmilyInRome, we are getting excited for Milano instead... Time for #MFW! 🇮🇹 Milan is known as one of the big fashion capitals - even though it’s not Italy’s capital. The magic and elegance we see in the Italian style of today has been shaped by many brands from different corners of Italy - proudly carrying the “Made in Italy” label. Let’s take a glimpse at how Milan became the fashion capital! 👇 #FashionWeek #MilanFashionWeek #FashionWeek #CoutureWeek #FashionShow #FashionRunway #FashionWeek2024 #EmilyInParis #EmilyInParisSeason4 #EmilyInParisNetflix #EmilyCooper #netflix

Gearing up for #Miami and #NYC! Our founder Heidi Van Dyck will present our mission and work with athena studio in Miami at #SCITMIAMI / The Industrial Transformation of #Fashion this Friday, Sept 20th. A big thank you to Lisa Morales-Hellebo & Brian Laung Aoaeh, CFA from REFASHIOND Ventures: The Industrial Transformation Fund for the opportunity and for putting this event together with The Worldwide Supply Chain Federation, REFASHIOND OS, Miami DDA, and Miami Fashion Institute at Miami Dade College. And the journey doesn’t stop there: next week, you can find athena studio in NYC for #Fashion Climate Week! 🌞If you'll be in Miami, we'd love to see you there! Register here: https://lu.ma/q1dxcgv0 🗽If you’re in NYC the week of Sept 23rd, let us or Heidi Van Dyck know and let’s meet up! #SCITMiami2024 #SCITMiami #Miami #IndustrialTransformation #SupplyChain #VentureCapital #Startups #Innovation

#DPP is at the tip of everyone’s tongue in fashion… but Katy Perry seems to be taking it to the next level! At the #VMAs in New York last week, Katy turned heads with a futuristic look, featuring a shredded white bralette, matching low-rise skirt and… nothing less than a QR code tattooed on her lower back. The Digital Product Passport (DPP) is a transformative system in the fashion industry, designed to provide transparency throughout a garment's lifecycle. By attaching digital records to products, DPPs track details from sourcing materials to manufacturing, distribution, and even disposal or recycling. This data empowers consumers to make informed, sustainable decisions while helping the industry move toward a circular economy 🌿 Brands, however, are struggling to get their data ready to be shared with customers. If you ask us, Katy Perry looks more than ready. Wonder what's behind her QR code? 👀 #MemesFriday #VMAs2024 #KatyPerry #FashionTech #SustainableFashion #DigitalProductPassport #DPP #EcoChic #RedCarpet #FutureOfFashion #FashionInnovation #GreenFashion #SmartBusiness #ESPR #ProductTransparency #FashionMeetsTech

London Fashion Week (#LFW) calling ! 🇬🇧 From leading the punk movement and star-studded runways to gender-neutral fashion weeks, London has been known to not follow trends but set them, reshaping fashion and societal norms. As we look back at some iconic moments that have made #LondonFashionWeek the style sensation it is today, we’re curious to see how this year’s fashion week will continue to push boundaries to respond to the challenges our industry faces 🌱 👀 #FashionWeek #LFW2024 #LondonFashionWeek #FashionWeekTrends #SpringSummer2025 #SS25Collections #RunwayRecap #LondonStyle #FashionWeekStreetStyle #FutureOfFashion #SustainableFashionWeek #LFWStreetStyle #EmergingDesigners

Welcome to the team 🎉 We are further expanding our data science team with Tanay Kumar, who has joined us this week! We’re thrilled to have him on board and look forward to the innovative solutions and fresh data-driven insights he’ll contribute to the team 🚀   #athenastudio #team #fashion #fashiontech #startup #businessdevelopment