We are proud to
Strategy
At LoopMe, sustainability is a core value that drives everything we do. From the products we create to the way we treat our employees and engage with our community, we are committed to operating responsibly and making a positive impact on the world. We invite you to join us on our journey toward a more sustainable future!
ESG Committee
The LoopMe ESG (Environmental, Social, and Governance) Committee, composed of representatives from across the business who are passionate about driving forward ESG initiatives, is established to ensure that LoopMe operates responsibly and sustainably.
Meet LoopMe’s ESG Committee
LoopMe sustainability initiatives
Focus areas
- Actively seeking out and retaining the most talented individuals in our industry
- Fostering an inclusive environment reflective of the diverse communities in which we operate
- Investment in skills, continuous learning and professional development
- Multiple listening and feedback channels available to employees, so we can prioritise activities that drive retention and engagement
- Offering attractive compensation packages and benefits to our employees
- Supporting our employees’ well-being
How are we doing?
- 22% of our senior leadership team is female
- 33% of our employees are based in Ukraine
- 70% of employees participated in our latest long form Global Engagement Survey scoring overall Engagement at 3.90 out of 5. Our employee Net Promoter Score continued to increase quarter by quarter to 3.85 out of 5.
- Named in Campaign’s Top 100 Best Places to Work for the second year running
- Equality, Diversity & Inclusion training for all employees globally
- Management training provided worldwide
Focus areas
- Transitioning to net zero emissions across our own operations
- Sourcing 100% of our leased office electricity from renewable sources
- Reducing gross emissions from our hosting requirements and creating a business travel reduction plan
How are we doing?
- LoopMe has been a carbon-neutral advertising partner since 2022 and is voluntarily reporting all GHG emissions per PAS 2060 – Carbon Neutrality certification, implemented by the British Standards Institute
- Achieved LoopMe’s Net-Zero ambitions of a 50% reduction in gross emission intensity ratios
- The basis of the declaration is supported by the conformity assessment undertaken by independent third party, Ainsty Risk Consulting Ltd. (Ref. PAS 2060 cl 10.3.3, Other party validation.)
- Despite significant company growth, our gross emissions decreased 18.8% to 2,092.4 t CO2e in 2023 from 2,576.8 t CO2e in our base year 2021
- Increasing hosting efficiencies and moving all hosting to Google Cloud Data Servers has reduced gross emissions by 41.9% since 2021 whilst ad impressions have increased by 136.1%
- Sourced renewable energy supply for our London, New York and Krakow offices. The proportion of renewable energy has increased from 16.9% in 2021 to 46% in 2023
- Invested in offset projects with climate solution provider Ecologi based on their potential to make a positive impact on the environment and society
Focus areas
- Supporting our teams in Ukraine and Poland who are impacted by the conflict in Ukraine
- Encouraging our employees to volunteer their time and skills to support local communities
How are we doing?
- “We Stand with Ukraine” campaign launched throughout August, to align with Ukraine Independence Day on 24 August. LoopMe has raised $240,000 through donations and fundraising activities, supporting a number of charities to directly help individuals affected by the war including winter clothing and heating support
- Relocation options offered both within and outside Ukraine for our Ukrainian staff
- Fully remote working abilities rolled out for all Ukrainian staff
- Live location and safety tracking of all employees based in Ukraine
- Provided private satellite internet connectivity for the Ukraine team
- Provided private generators at the Ukraine office
- Opened a second Ukrainian office in Lviv, providing an alternative working location for existing staff
- Established a new Poland development centre to support our Ukrainian developers and offer further relocation options
- Annual LoopMe Gives Back Day
- Ongoing CSR activities across each of our offices with recent activities including tree planting, soup kitchens and educational talks
Focus areas
- Working with our media partners towards a more environmentally friendly advertising ecosystem
- Creating a sustainability-assured media partner list to build a supplier ESG ranking criteria which will help future onboarding decisions
- Collaborating with specialists within the industry for more accurate and detailed reporting of ESG
How are we doing?
- Joined Ad Net Zero, the industry climate action program to help advertising tackle the climate emergency by decarbonizing ad operations and accurately promoting sustainable products and services. LoopMe will be a “Supporter” alongside a diverse range of companies, agencies, adtech companies and industry associations.
By joining Ad Net Zero, LoopMe is committing to following the group’s five-step plan:
- Reduce emissions from advertising business operations
- Reduce emissions from advertising production
- Reduce emissions from media planning and buying
- Reduce advertising emissions through awards and from events
- Harness advertising’s power to support behaviour change
- ESG questionnaire issued to partners to obtain relevant sustainability information to help improve transparency and accuracy of our ESG reporting and to meet the growing expectations of our stakeholders.