Lebanon-based startup DOODA Solutions has been declared the winner of the 2023 installment of the PepsiCo Middle East Greenhouse Accelerator Program: MENA Sustainability Edition, with it receiving a cash prize of US$100,000.
As a global mentor-led initiative to help entrepreneurs in the sustainability space grow through collaboration and knowledge sharing, this year's edition of the PepsiCo Greenhouse Accelerator Program continued the company's partnership with the وزارة التغير المناخي والبيئة Ministry of Climate Change and Environment (MOCCAE) and Food Tech Valley, an initiative launched by H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, which aims to foster innovation in food production.
Launched in 2018, Dooda Solutions operates earthworm farms and leverages advanced technologies to produce high-quality solid and liquid vermicompost. Its nutrient-rich vermicompost restores soil health by improving its structure, increasing nutrient availability, and enhancing microbial activity. Dooda Solutions was declared the winner of the PepsiCo initiative during its closing ceremony held at Museum of the Future in Dubai on November 20, 2023.
Besides Dooda Solutions, the other finalists of the program -RoboCare, NoorNation, YY ReGen, Smart Green for AgriTech Solutions, and SmartWTI- also presented their pitches and products during the course of the event. The panel of experts who judged the presenting startups included HRH Prince Khaled bin Alwaleed bin Talal Al Saud, founder and CEO, KBW Ventures, Sheikh Dr. Majid Al Qassimi, founder and Partner, SOMA MATER, Alanoud Alhashmi, CEO, SDG Global, Wael Ismail, Vice President for Corporate Affairs, PepsiCo Africa, Middle East and South Asia, and George Shenouda, Africa Lead, Development and Investment, Masdar - مصدر.
The closing ceremony also saw the attendance of H.E. Eng. Mohammed Mousa Alameeri, Assistant Undersecretary for the Food Diversity Sector, MOCCAE, and Lāth Carlson, Executive Director, Museum of the Future. Watch the full video for more highlights from the event!
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