Plan.Net Group

🌟 Spotlight on… #ArtificialIntelligence🌟 What is stopping companies from embarking on the AI transformation? Often, it's due to a lack of AI expertise, fear of losing jobs, and ethical and privacy concerns. However, it is crucial for companies to be able to react quickly to change. How do you kick-start the change process and build trust in the business strategy? 👉 Targeted communication. In our “Copilot Strategy Workshop”, hosted by our colleagues from thaltegos, attendees learn how to unlock a team's full potential by fostering a culture of learning and boosting productivity and efficiency. To help companies make an informed decision about the implementation of Microsoft 365 Copilot, we have developed a workshop that identifies relevant use cases, provides an understanding of key data requirements for Copilot, estimates potential productivity gains and ROI, and outlines a strategy for efficiently implementing and using Copilot. 👉 Explore our workshop offering at https://lnkd.in/d49qpRZ7. #WeHost #WeComment #BeyondBoundaries

How do #AI agents help deliver personalisation at scale? What is the impact of the Journey as a Service approach on customer satisfaction? It’s less than two weeks to go until #InnoDay24 and our Masterclasses make up the afternoon program after inspiring visions on our Morning Stage, for example by #SpatialComputing and AR/VR specialist Cathy Hackl. What to expect? Here’s a sneak preview of the sessions that will be given by our dear #PlanNetGroup colleagues and others: 🤖 “The next big thing – How AI Agents will help us manage brands more efficiently and drive personalisation at scale” by our Chief Transformation Officer Sebastian Küpers 🤩 “Happy customer, happy life: end-to-end #JourneyManagement as a driver of customer satisfaction and growth” by Lukas Paschke from #PlanNetJourney 🔧 “From experimentation to implementation: How AI is making an impact along the value chain” by Eva Simone Lihotzky from #ServiceplanAILab and Felix Bartels, Serviceplan Group. Interested? More details via https://lnkd.in/ejufPwRY. #WeHost #FuturePositive

5 days, 70 colleagues, 17 locations - what a spark of #ÜberCreativity last week! 💫✨ Starting with our #SparkAcademy, our young talents from different disciplines, agencies and countries dived into sessions on storytelling, design craft, #AI and more. For example, our colleagues Deborah Montag and Daniel Vera Villalobos from Plan.Net Studios hosted a “Future Bootcamp” on #SpatialComputing. 🤖 On top, we headed to Schliersee together with our global creative leaders – culminating in an #ÜberJam to put these newly acquired skills into practice with our client C&A. The rest of the week was dedicated to our #CreativeSummit, which focused on collaborative sessions on campaigns, PR, pitches and diversity. These sessions emphasised challenging and supporting each other through the strength of our integrated teams. We were also honoured to welcome Philip Thomas, CEO of Ascential, who shared valuable insights on the role of creativity in driving effectiveness and success in award-winning work. Many thanks to our CXO Christian Waitzinger and sparky Paul Frohn for being our creative engine and for everyone involved! 🫶 #WeHost #FuturePositive #ÜberCreativeSummit

Wird mit #KI alles chaotischer? Dieser Frage ging unser Chief Strategy Officer Jens-Christian Jensen zusammen mit Katrin Kolossa, Radboud Langenhorst und Fritz Pieper in seiner Bundesverband Digitale Wirtschaft (BVDW) e.V. Masterclass auf der #DMEXCO24 nach: „Disrupting Content through AI“ Ändert das die Agenturbranche? Ja, denn die Betätigungsfelder und die Umsetzung von Aufgaben werden sich wandeln. Agenturen müssen ihre Rolle anpassen, werden aber auch zukünftig für Ideenfindung und Markenführung relevant bleiben 🧠 Sorgt KI für Chaos in der Rechtslage 👻? Jein, denn Rechtsfragen im Content Bereich gab es schon immer. Es gilt, zwei Bereiche zu berücksichtigen: Wie wird Content generiert und ist beispielsweise auch bei Trainingsdaten das Urheberrecht gewahrt? Und wie sieht es mit dem Output aus? 👉 JCs Gegenthese: Nur weil gerade viel Intransparenz vorherrscht, heißt das nicht, dass wir zukünftig im Chaos versinken. Auch wir sind überzeugt: Kunden haben es selbst in der Hand und es ist gar nicht so schwer, gute Systeme zu bauen, die auf einer privaten Cloud basieren, Datenschutz-Regeln berücksichtigen und mit den reinen Kundendaten der letzten Jahre trainiert sind. Wir freuen uns, diese Entwicklung mitzugestalten! #FuturePositive #WeComment

It’s a wrap! 🎬 Zwei Tage #DMEXCO24, zwei Tage voller Masterclasses, Insights und Networking. Worum es ging? Natürlich #AI. Worauf es ankommt? Emotionen, menschliche Kreativität und Partnerschaft auf Augenhöhe. Wie kann mit #IntuitiveComputing eine neue Onboarding-#Experience gestaltet werden? Und was steckt hinter dem Motto "Prompting the Future"? In unserem Recap-Video teilen unsere Expert:innen ihre Perspektive auf die DMEXCO - Digital Marketing Expo & Conference, sprechen über ihre Learnings und verraten, worauf wir uns in Zukunft noch freuen dürfen 👀 Vielen Dank an alle Beteiligten: Amanda Richman von Microsoft Advertising, Christoph Weber von Bitburger Braugruppe, Christian Politz von Mozilla, Niat Asfaw Graça von #ServiceplanBubble, Sascha Dolling von Mediaplus Group und natürlich unsere lieben Kollegen Sebastian Küpers und Hendrik Kramer 🙏 Und viel Spaß mit unserem Video! #WeComment #WeDiscover

Welcome to #DMEXCO24! 👋🚀 Das wichtigste Treffen der Digitalbranche steht dieses Jahr unter dem Motto „Prompting the Future“. 850 Speaker:innen auf 14 Stages – wir sind gespannt, was uns erwartet. Nach dem ersten Vormittag freuen wir uns vor allem auf unsere Kolleg:innen vor Ort: 👉 Ein spektakuläres Onboarding gibt es bei den Plan.Net Studios zu bewundern – einfach in der #ImmersiveExperience Arena vorbeischauen. 👉 Die hmmh AG, Teil der #PlanNetGroup, ist am Shopware Stand anzutreffen. 👉 Preview: An Messetag 2 hält Jens-Christian Jensen seine Bundesverband Digitale Wirtschaft (BVDW) e.V. Masterclass „Disrupting Content through #AI: Schritt nach vorne oder Stolpern ins Chaos?“ (📌 16 Uhr | MC7A) Und das ist erst der Anfang – spannende Insights, unterhaltsame Talks und Learnings unserer Expert:innen warten auf uns! Wer selbst nicht vor Ort sein kann, gerne auf den Serviceplan Group Instagram-Kanal (https://lnkd.in/eJFn_CyW) schauen oder morgen in unser Recap-Video. #WeComment #WeDiscover

A fashion statement made from the wool of gay sheep! #🌈🐏    #RainbowWool is the first collection made from the wool of gay rams. Homosexuality remains a crime in 62 countries worldwide. In collaboration with Schäferei Stücke and the LSVD⁺ – Verband Queere Vielfalt, Rainbow Wool funds projects that raise visibility for queer people and support their fight for legal and social equality. Tokio Hotel singer Bill Kaulitz is a fan from day one. As the face of the campaign, he is supporting it alongside around 30 influencers from the queer community.   The yarn for Rainbow Wool comes from more than 20 gay sheep at the Stücke farm in Löhne, Germany. Shepherd Michael Stücke is a member of the Gayfarmer Association and offers gay rams, which are often considered “worthless” in industrial farming and are usually killed, a safe life on his farm. Here, they continuously produce high-quality wool for Rainbow Wool’s statement looks.   From today, Rainbow Wool's everyday statement pieces are available to buy at https://rainbow-wool.de. All proceeds go to LSVD - Verband Queere Vielfalt, which will use the money to support projects for LGBTQIA people in countries where they face hostility.    Rainbow Wool is an integrated project within Serviceplan Group and the #HouseOfCommunication Cologne – so s/o to everyone who brought the idea to life and especially to our dear #PlanNetCologne and hmmh AG colleagues who helped create the website and e-commerce platform ❤️ The launch campaign starts today and can be seen online, on social media and OOH.   For more details on the design and background of the project, head over to Rainbow Wool's YouTube channel: https://lnkd.in/gSdRbY-e. Or check out the Instagram page: https://lnkd.in/guJRw2br.   And remember: #ShearingIsCaring 🌈🐏   #WeCreate 

Two days of thinking, brainstorming and developing are behind us! But it was worth it: Almost 60 #PlanNet, Serviceplan Group and Mediaplus Group colleagues from 10 agencies and 5 countries took part in our hackathon on #AI Agents – online and in person. The aim was to make AI agents usable for clients. 🤖 What is an #AIAgent? It's a modular system, and the easiest way to explain it is with a Lego figure: The head gives it the purpose, the identity. The body is the main topic, the #LLM and the legs are the tools which give it the ability to achieve a specific goal. 💡 What we have achieved? In various cross-brand teams, we have created a total of five customer cases that are ready to use once the data has been linked and customised. For example, a #MultiAgentCollaboration for newsletters was developed using several agents, each with a different task: one agent for editing, one for checking CI and tonality, another for checking hyperlinks, ... We are sure that this is just the beginning – more to come! Many thanks to everyone involved and especially to Katrin Krall and Sebastian Küpers for organising the hackathon! #WeLoveWhatWeDo

#DigitalesMarketing ist längst eine Kernaufgabe von CMOs. Worauf es 2025 in diesem Bereich ankommen wird, erklärt Julia Zimmermann von Future Marketing Consulting der absatzwirtschaft. Klar ist, dass die vielfältigen Transformationen Herausforderungen mit sich bringen: #KI soll effektiv eingesetzt, originärer Content erstellt und Personalisierung über die gesamte #CustomerJourney hinweg gewährleistet werden – um nur ein paar Beispiele zu nennen. Umso entscheidender ist eine klare Orientierung, um die komplexen Anforderungen zu meistern. Weitere Empfehlungen von Digital-Expert:innen zum Nachlesen gibt es hier: https://lnkd.in/dJDDAfCU #WeComment

Delivering great news! 📬 We are thrilled to announce our new collaboration with bpostgroup, Belgium's leading postal operator. Our colleagues in Belgium will be supporting #bpost with a variety of one-to-one marketing and digital services, focusing on creating personalized and effective marketing solutions. The goal is to elevate bpost’s #CustomerEngagement and #DigitalStrategy. This marks an exciting step for #PlanNetBelgium and Serviceplan Group Belux. So excited to embark on this journey, delivering personalized, data-driven marketing solutions! Read more about this exciting partnership at: https://lnkd.in/dibJHsmu. #WeWin