Driving Hotel Sales Through Diverse Marketing Strategies HSMAI Global’s new Certified Hotel Sales Leader (CHSL) certification is designed to recognize the expertise of hotel sales leaders, emphasizing the most up-to-date sales and commercial principles, practices, and strategies. Here we share excerpts from the CHSL study guide The Hotel Sales Playbook: Winning Strategies for Success, Contributed by Katy Gettinger and Lori Strasberg : https://lnkd.in/gagepKDb hashtag#hsmai hashtag#hospitality hashtag#marketing
소개
HSMAI(Hospitality Sales & Marketing Association International)는 호스피탈리티 업계 전반의 영업, 마케팅 및 수익 관리를 전문으로 하는 국제 전문가 협회입니다. 우리는 호텔 및 관련 파트너의 비즈니스 개발 및 성장을 지원하고 수익 관리, 마케팅 및 판매를 추진하기 위한 도구, 통찰력 및 전문 지식을 제공하기 위해 이러한 분야의 교육에 중점을 둡니다. 호텔 전문 지식을 제공하고 전문가 간의 수평적 연결을 통해 영업, 마케팅 및 수익 관리 분야에서 지속적으로 수익을 높이고 호텔 산업의 최신 트렌드 정보를 전파하는 호텔 산업의 리더입니다. 주연을 맡았습니다. 1927년 미국 워싱턴에서 설립된 이 협회는 전 세계에 지부를 두고 있으며 35개국 5,000명 이상의 회원으로 구성된 회원단체입니다.
- 웹사이트
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https://hsmaiasia.org/korea/
HSMAI Korea 외부 링크
- 업계
- 호텔·관광
- 회사 규모
- 직원 5,001 - 10,000명
- 본사
- 서울 Seoul
- 유형
- 비영리
- 설립
- 1927
- 전문 분야
- Hospitality, hotels, resorts, revenue management, hotel sales, hotel marketing, commercial, hotel digital marketing, events, conference, training 및 education
위치
HSMAI Korea 직원
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Stefan Wolf
Managing Director - Wolf Commercial Consulting
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Matthias Geoffroy (이한석), MBA
📈 Corporate Director Sales & Revenue | Consultant💡| Board Member🚩| Team Player🤝| Challenging the Status Quo🔨| MBA in Revenue Management🎓
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Carrie Yoon
Head of Korea, Protect Group | PR & Marketing Expert for Tourism Industry
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Heerah Lee
Empowering hotels to make smarter revenue, distribution and marketing decisions
업데이트
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Driving Hotel Sales Through Diverse Marketing Strategies HSMAI Global’s new Certified Hotel Sales Leader (CHSL) certification is designed to recognize the expertise of hotel sales leaders, emphasizing the most up-to-date sales and commercial principles, practices, and strategies. Here we share excerpts from the CHSL study guide The Hotel Sales Playbook: Winning Strategies for Success, Contributed by Katy Gettinger and Lori Strasberg : https://lnkd.in/gagepKDb hashtag#hsmai hashtag#hospitality hashtag#marketing
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Unlock the Power of Data Analytics Communicating data isn’t just about numbers – it’s about storytelling. As highlighted in HSMAI’s course on data analytics led by experts Kelly McGuire and Emma Scher, the most important part of telling a story with data isn’t the data itself; it’s the message and insights that data reveals. Your data is a supporting character, while the action or insight takes center stage. Read: https://lnkd.in/gHUndTd3 hashtag#hsmai hashtag#marketing hashtag#hospitality
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Driving Hotel Sales Through Diverse Marketing Strategies HSMAI Global’s new Certified Hotel Sales Leader (CHSL) certification is designed to recognize the expertise of hotel sales leaders, emphasizing the most up-to-date sales and commercial principles, practices, and strategies. Here we share excerpts from the CHSL study guide The Hotel Sales Playbook: Winning Strategies for Success, Contributed by Katy Gettinger and Lori Strasberg : https://lnkd.in/gagepKDb hashtag#hsmai hashtag#hospitality hashtag#marketing
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HSMAI의 새로운 President & CEO Brian Hicks의 임명을 함께 축하해 주세요! 100년에 가까운 역사를 자랑하는 HSMAI의 다섯 번째 CEO로 계속해서 HSMAI의 발전을 위한 행보을 기대합니다!
HSMAI Welcomes Brian Hicks as President & CEO, Continuing the Legacy of Innovation and Leadership The Hospitality Sales and Marketing Association International (HSMAI) is proud to announce the appointment of Brian Hicks as its new President and CEO. Hicks, a distinguished hospitality leader with more than 30 years of international experience, steps into this role as only the fifth CEO in HSMAI’s nearly 100-year history, marking a new chapter in the organization's legacy of leadership. His proven track record of driving growth, innovation, and leadership across major hotel brands and regions positions him well to continue building upon the foundation laid by the late Bob Gilbert, who served as President and CEO for 30 years. Hicks’ appointment comes at a pivotal time for HSMAI as the organization continues to expand its global presence and deepen its impact on the hospitality industry’s commercial disciplines. With extensive experience spanning operations, commercial strategy, and revenue management, Hicks’ leadership will further strengthen HSMAI’s commitment to advancing the sales, marketing, and revenue management disciplines across the industry. He assumes leadership of the HSMAI Americas, Foundation and Global entities. “Bob Gilbert’s legacy is reflected in the incredible talent we considered during this process, and we couldn’t be more pleased with the outcome. After an extensive search with many exceptional candidates, we are excited to welcome Brian Hicks as our new CEO,” said Andrew Rubinacci, Chief Advisory Officer at FLYR Hospitality, Chair, HSMAI Americas. “Brian’s global experience, having worked and lived in multiple regions, aligns perfectly with HSMAI’s continued international growth. His deep involvement with HSMAI, both on the board and advisory levels in the Americas and Europe, makes him uniquely qualified to guide us into the future.” Learn More: https://bit.ly/Brian_Hicks #hsmai
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[HSMAI Korea _PowerUp Event Story] 지난 9월 26일, 푸릇한 도심 뷰가 멋진 호텔 크레센도 서울에서 올해의 두번째 파워업 세션을 진행했습니다.💪 25년도 HSMAI 이벤트, 공간 세일즈, 유연 근무제, 호텔 오퍼레이션 이야기 등의 유익한 내용과 네트워킹 시간이 함께 했습니다. 바쁘신 와중에 귀한 시간 내어 이벤트에 참여해 주신 모든 분들과 스피커 분들께 깊이 감사드립니다.🙏 하이라이트는 럭키드로우 였는데요, 호텔 숙박권과 식사권 등 다양한 선물 당첨되신 분들께도 다시 한번 축하드립니다🎉 이번 세션도 알찬 시간이였기를 바라며, 내년에도 이어지는 파워업 세션도 많은 관심 부탁드립니다🎈 이번 이벤트의 스폰서 Sabre Hospitality 와 HSMAI 보드 멤버, 컨트리뷰터 분들께도 감사드립니다. 👍 Stefan Wolf | Heerah Lee | Matthias Geoffroy (이한석), MBA | Carrie Yoon | Anna Lim | Heungsu (Charles) Park, CRME | Jocelyn Jungwon Choi | Cindy Boyoung Chung | 유일한 #hsmai #hsmaikorea #revenuemanagement #salesandmarketing #southkorea #hospitalitykorea #koreahotels
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🌟 The HSMAI PowerUp Education & Networking Event series is in full swing! 🌟 Today, HSMAI is hosting our PowerUp Series in Bengaluru and Seoul, where commercial hoteliers can meet, share, learn, and unwind. Tomorrow, the journey continues in Hong Kong! This series offers a fantastic opportunity for professionals in Marketing, Digital, Revenue, Sales, and Distribution roles from both corporate offices and individual hotels to connect in an engaging and informative environment. Don't miss out on this chance to expand your network and enhance your skills in a casual yet impactful way! Let’s Power Up together! 🚀 https://lnkd.in/gYjDBHEC #HSMAI #PowerUp #HotelIndustry #Networking #ProfessionalDevelopment
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HSMAI 본부의 회장이자 대표이사인 Bob Gilbert 회장이 2024년 9월 19일 별세하였습니다. Gilbert 회장은 지난 30여년 간 환대산업 전반의 존경받는 멘토이자 좋은 동료로서 HSMAI를 이끌어 왔으며, 그의 훌륭한 리더십은 앞으로도 영원히 기억될 것입니다. 삼가 고인의 명복을 빕니다.
HSMAI Announces the Passing of President and CEO Bob Gilbert Gilbert Proudly Led the Organization for More than 30 Years, Through Industry-Changing Events Including the 9/11 Terrorist Attacks, 2008 Recession, and Covid-19 Pandemic. It is with profound sadness that the Hospitality Sales and Marketing Association International (HSMAI) Americas, HSMAI Foundation and HSMAI Global, announce that President and CEO, Bob Gilbert passed away on September 19, 2024. In July 2024, the organization announced that Gilbert had accelerated his retirement plan as a result of a serious health issue following 30 years of executive leadership for HSMAI. In his final HSMAI Perspective, Gilbert shared, “I am filled with gratitude for the incredible journey and the profound relationships I have built with so many of you. I am immensely proud of the work we have accomplished together in expanding the association’s reach and impact across the globe, and the fun we have had along the way. It has truly been a privilege to serve our resilient industry.” A beloved friend and admired mentor to many in the hospitality industry, Mr. Gilbert will be missed by the industry at large, and the association will benefit from his leadership for many years to come. To celebrate Bob’s career is to acknowledge his leadership and impact on the hospitality industry. Bob’s passion and commitment have been instrumental in guiding the HSMAI Foundation’s mission to attract, develop, and engage the brightest talents. In recognition of Bob’s legacy, all donations made to the HSMAI Foundation Century Campaign through December 31, 2024, will be considered in his honor. Contributions will support the Foundation’s continued efforts in education, diversity, and leadership development, embodying Bob’s vision for a stronger hospitality community. The HSMAI family’s thoughts are with Bob’s cherished family today and always. HSMAI will share information regarding arrangements when they are complete. Retirement Announcement: https://lnkd.in/eMsdYCGw HSMAI Perspective: Signing Off, In Gratitude: https://lnkd.in/eYM-p5h3 HSMAI Foundation Century Campaign: https://lnkd.in/g46KGk_3 https://lnkd.in/eMkpY2Z7 #HSMAI #HSMAIFoundation #HSMAIGlobal
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[HSMAI Korea 파워업 이벤트] 즐거운 추석 연휴 보내셨기를 바랍니다 :) 다음 주 목요일, 26일에 열리는 파워업 이벤트 아직 신청이 가능하니 많은 참여 부탁드립니다! - 국내 최초 주 4일 근무제를 도입하여 운영하고 있는 로컬 호텔 이야기 - 미팅 테크놀로지를 통한 공간 세일즈 이야기 - 틀에서 벗어난 호텔 오퍼레이션 이야기 - HSMAI 2025 이벤트 엿보기 이번 이벤트는 파트너사 Sabre의 협찬과 함께하여 참가비 1만원에 무제한 주류 및 핑거푸드가 제공됩니다 :) - 일시: 2024년 9월 26일 목요일, 오후 5시 – 8시 - 장소: 호텔 크레센도 서울 (선정릉역에서 200m) - 참가비: HSMAI 회원은 무료, 비회원은 1만원, 기업은 5만원(주류 및 핑거푸드 포함) - 신청 및 문의: [email protected] 참여를 원하시는 분들은 9월 20일(금)까지 메일로 신청 부탁드립니다. 많은 분들을 만나뵙기를 기대합니다. 감사합니다! #호텔리어 #hsmai #파워업 #호텔매니지먼트 #호텔산업 #네트워킹 #호텔스킬업 #hsmai #hsmaikorea #revenuemanagement #salesmarketing #southkorea #koreahotel
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HSMAI Asia Pacific POWER-UP - EDUCATION & NETWORKING is on the move around Asia! In September it's scooting into 3 great cities. Learn more and register here 👉https://lnkd.in/gb9ABp9W 26-Sep: Seoul 26-Sep: Bengaluru 27-Sep: Hong Kong #HSMAIPowerUp #CommercialHotelier #Learning&Networking #ProfessionalSociety #CasualLearning #GetConnected
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