Sagaci Research

🔍 Ready to dive deeper into the shopping and consumption habits of #Kenya's male Gen Z? Here are a couple slides from our report that show how young Kenyans (18-25, SEC A) are shifting their preferences: 🍗 54% prefer KFC, compared to 46% of the older group 🍹 Higher consumption of #cider (24%) and #RTDs (25%) among the younger group 🍺 Only 49% of young Kenyans prefer #beer, versus 67% of the older cohort. 🛒 Young Kenyans shop less in #supermarkets and are more price-sensitive, with 48% prioritizing price first. 📊 This data comes from #SagaCube, the consumption habit tracker in Africa. For more insights read the full article here 👉🏾https://lnkd.in/gYu-mcdj and let us know your thoughts! #Kenya #GenZ #RetailTrends #ConsumerInsights #ConsumptionTracker

🛒 Here are the leading #FMCG brands in #Senegal for 2024! Our recent study reveals insights into shopping habits, with locally produced FMCG brands in Senegal products taking the lead. From bottled water to #beauty and #hygiene, discover what's filling Senegalese shopping baskets. 🏆 Top 20 FMCG brands in Senegal (May 2024): 1- Séo bottled water (Plastic Bottle 250ml) 2- Kirène bottled water (Plastic Bottle 1.5l) 3- Casamançaise bottled water (Plastic Bottle 1.5l) 4- Day by Day Men’s Post-Shave (Plastic Bottle 125ml) 5- Jadida Margarine (Cup/Pot 500g) 6- Primo Juice (Plastic Bottle 230ml) 7- Nescafé Instant Coffee (Sachet 1.5g) 8- Kirène bottled water (Plastic Bottle 10l) 9- Casamançaise bottled water (Plastic Bottle 10l) 10- Thé Flecha Tea (Paper Box 180g) 11- Reine Mustard (Glass Bottle 370g) 12- Dolima Yoghurt (Sachet 80ml) 13- Laicran Powder Milk (Sachet 20g) 14- Dontodent Toothpaste (Paper Box 180g) 15- Maynès Mayonnaise (Plastic Bottle 5l) 16- Madar Dishwashing Liquids (Plastic Bottle 850g) 17- Nova Beauty and Personal Care (Plastic Bottle 500ml) 18- Linguère Ketchup  (Plastic Bottle 340g) 19- Day by Day Body lotion/cream (Plastic Bottle 500ml) 20- Chocopain Chocolate Spreads (Cup/Pot 1kg) More on this here 👉🏾 https://lnkd.in/es67Nhh5 Stay tuned as we uncover more insights into consumer preferences and trends across the FMCG sector in Africa. 🌍 Which country would you like to see featured next? Tell us in the comments below. Groupe Kirène SODECA Dream Cosmetics Med Oil Company Nestlé Sosagrin - Société Sénégalaise Agro-Industrielle La Laiterie Du Berger Lactalis Group Groupe PATISEN Madar Group Egypt SIVOP Senegal Agroline Sénégal #fmcg #fmcgproducts #senegal #ConsumerGoods #ShoppingInSenegal #AfricanBrands #shopperpanel #onlinepanel

🎉 We are thrilled to announce that we have recently achieved two incredible milestones with our SagaPoll online panel! 🧑🏿🤝🧑🏿 𝟮𝟱,𝟬𝟬𝟬 𝗱𝗮𝗶𝗹𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝗱𝗲𝗻𝘁𝘀 📊 𝟮𝟱 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝘀𝘂𝗿𝘃𝗲𝘆𝘀 completed over the past 4 years! 🚀 This achievement is a testament to the hard work of our amazing team and the dedication of our panel members. We look forward to continuing to provide valuable insights into African consumers and driving the growth of the market research industry on the continent. Thank you for your support! #Milestone #MarketResearch #Achievement #Growth #TeamWork #OnlinePanel #Africa

🛍️ Today, we are at the #Afretail conference in Paris dedicated to #retail and #franchises in #Africa. Our founder, Julien Garcier, shared some insights on African consumer trends and opportunities for the retail sector. 🛒 For example, Julien highlighted key drivers for modern retail growth, the enduring appeal of traditional retail, and the emergence of new store concepts (smaller and located outside major shopping areas) targeting lower middle-class spending. He also underscored the crucial importance for retailers to closely align with consumer expectations, with price and promotions becoming increasingly pivotal… As experts in African consumer and retail insights, we're here to help you navigate this dynamic landscape. 👉🏾 Reach out to schedule a chat and discuss how we can support your business growth on the continent! #Afretail #RetailAfrica #ConsumerTrends #MarketInsights #AfricaFranchises EURELIA, international division of PROCOS AFRETAIL

🌍 Exciting Update from IIEX Europe in Amsterdam! 🌍 Our colleague Maria Kotikova recently attended the #IIEXEurope conference, and it was an incredible experience filled with insightful discussions and networking opportunities. Here are some key takeaways: 🔹 𝗔𝗜 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵: The implementation of AI is becoming increasingly relevant, with many companies adopting AI-driven solutions to enhance their research capabilities. 🔹 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Ensuring the quality of market research insights is a top concern. This aligns perfectly with the exceptional quality of our online panel in Africa, where we prioritize delivering reliable and accurate data. 🔹 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗧𝗿𝘂𝘀𝘁𝘄𝗼𝗿𝘁𝗵𝘆 𝗣𝗮𝗻𝗲𝗹𝘀: The importance of establishing a good and trustworthy panel was a hot topic, and we are proud of the robust and dependable panel we've built. Maria also had the pleasure of meeting some of our clients in person, reinforcing our strong relationships and commitment to collaboration. If you didn't get a chance to catch up with her and want to learn more about our Pan-African online panel or receive our panel book, feel free to reach out to us 👉🏾 [email protected]. #IIEXEurope #MarketResearch #OnlinePanel #TrustedPanel #AI #QualityInsights #Networking #AfricaMarkets 

🛒 Discover the Shopping Habits and Attitudes of Young Consumers in #Kenya! 🌍 Our latest article dives deep into the evolving preferences and behaviours of Kenya's male Gen Z (18 to 25). From #sustainability to digital trends, find out what drives their purchasing decisions and how they are shaping the future of retail. 🔎 Read the full insights here 👉🏾 https://lnkd.in/gYu-mcdj or access the full report via the link in the comments #MarketResearch #Africa #ConsumerInsights #YouthMarket #RetailTrends #GenZ #SagaciResearch Naivas Limited Quickmart Supermarket Majid Al Futtaim KFC #SocialMedia Meta

We’re counting down to #IIEX Europe in the vibrant city of Amsterdam!   Are you attending? Be sure to connect with Maria Kotikova, our Senior Research Executive specializing in Online Sampling for the African markets. 🚀 Explore how our pan-African online panel can support your research needs in Africa! 🌍 #teamsagaci #iiexeurope #marketresearch #onlinesample #onlinepanel #meeting #amsterdam #datainsight #marketinsight #research #africa

🧴 ✨ Discover the latest report on Beauty and Personal Care brands in Africa in 2024 based on their market presence in the Shopper Panel. 🌍 Well done Nivea for topping the podium with a presence in all 46 countries of the Shopper Panel! Here is the Top 5:  1- Nivea | Beiersdorf 2- Dove | Unilever 3- Vaseline | Unilever 4- Colgate | Colgate-Palmolive 5- Johnson's | Kenvue This ranking highlights the importance of global personal care players (such as Beiersdorf, Unilever, Colgate-Palmolive, Procter & Gamble, L'Oréal) while also showcasing the emergence of local groups (eg. Dream Cosmetics, Clere | Amka Products (Pty) Ltd) who are becoming major competitors in certain regions and increasingly across the continent.  To find out which other brands feature in the ranking or the depth of Nivea’s product range check our latest article  👉🏾 https://lnkd.in/eCWha_sU or download the report directly 📊 (link in Comments). #Africa #OnlinePanel #ShopperPanel #BeautyInAfrica #PersonalCareAfrica #MarketResearch #ConsumerTrends #AfricaBeautyMarket #EmergingBrands #GlobalBrands #AfricanMarkets #BeautyIndustry #PersonalCareProducts BIC, Quimi Romar SL , Coty

✨ The Sagaci Research team wishes everyone celebrating a joyous and blessed Eid al-Adha filled with peace, happiness, and prosperity! ⭐️🌙 Eid Mubarak! #eid #celebrations #africa #research

🌍 Excited to share our latest blog article: "2024 Insights into Fresh Food Consumption in Africa"! 🥕 Discover the latest trends in fresh food consumption across the continent, regional preferences with a focus on fruits & vegetables based on our recent SagaPoll pan-African online panel survey. 🍌 From popular fruits like #bananas and #oranges to essential vegetables like #tomatoes and #onions, explore what Africans eat on a daily basis when it comes to fresh fruits and vegetables 👉🏾https://lnkd.in/eb-rD2qt. ✏️ To discuss how you can leverage our extensive online panel for your research needs, contact us at [email protected]. #AfricanFood #MarketResearch #SagaPollInsights #onlinepanel