Reelanalytics

MultiChoice Group, Betway Group, Lotto, and Safaricom PLC take the lead as Kenya's media top spenders in 2023. In the 2023 media landscape report, Kenya's media expenditure dropped by 7%, as players in betting and gambling, media, and finance reported budget cuts. Our media landscape is as vibrant as the country’s ebb and flow in economy, politics, and technological shifts. As we look back in 2023, we witness adaptation and innovation in resilience. In the report; 📌Ad spends by industry. 📌Top TV, Radio & Print consumption. 📌Sector share of voice on media channels. 📌The rise of radio & print Get your copy of the new and comprehensive Kenya Media Landscape insights herehttps://zurl.co/8T9T

At the recent Communications Summit hosted by CIPR University of Nairobi, Haron Muchai, Head of Media and Strategy at Reelanalytics emphasized the critical role of media intelligence in guiding government communication during crises.  In attendance was the Government Spokesperson, Dr. Isaac Mwaura. A big thanks to the great panelists: Margret Ireri, Mark Kaigwa, and moderator Lucua Musau! My key takeaways were: ♦️Prioritizing Research and Measurement: Robust research is a cornerstone for overcoming communication barriers with stakeholders, especially in crises. ♦️Emphasize Data Accuracy: A significant point raised was the critical link between communication effectiveness and data quality. ♦️Implementation of Crisis Management Strategies: Risk registers to identify potential crises and formulate mitigation plans are essential for maintaining business continuity and managing unforeseen challenges. ♦️Addressing Public Perception: This calls for enhanced engagement strategies to rebuild and strengthen public trust. ♦️Combat Misinformation: With the rise of fake news governments have to develop robust communication strategies to counter misinformation. ♦️Engagement of the Youth: Involving younger demographics is crucial, as their viewpoints significantly shape public discourse. #mediaintelligence #evidencebasedcommunication

🚀 Breaking: Kenya's $2B Carbon Market Breakthrough! Big moves in East Africa's largest economy this week: 🍃New carbon trading regulations set to unlock billions. 🫰🏽€230M EU investment backing Kenyan SMEs. Safaricom revolutionizing digital banking📱 for 20M SACCO members. Major shifts in tech 💻& competition landscape. 🌍 What does this mean for Kenya's green economy? Dive deeper in this week's #KenyaInAWeek series⬇️ #KenyaBusiness #AfricanMarkets #Mediaintelligence

Why is media intelligence essential to informing government communication strategies in turbulent times? Haron Muchai, our head of media and strategy will share insight and perspective on measuring the effectiveness of communication strategies in the communication summit today hosted by CIPR University of Nairobi. ''Investing In Research and Measurement For Evidence-Based Communication Strategies" enables the identification of the best strategies to overcome the communication barriers to stakeholders. #EvidenceBasedCommunication

Uganda is witnessing notable advancements in e-commerce, energy innovation, and local empowerment, highlighting the country’s dynamic growth and resilience. Here’s a snapshot of Uganda in a Week 🗞️: -MTN Foundation is empowering 154 Ugandan youths with digital skills to enhance their employability and foster innovation. -🌍Google has partnered with Kairos Power to advance sustainable nuclear energy solutions, supporting its commitment to 24/7 carbon-free energy by 2030. -⚖️COMESA is investigating The Coca-Cola Company for alleged anti-competitive practices, such as unfair pricing and exclusivity agreements that may harm competition in Eastern and Southern Africa. -🏦Postbank and IFDC are improving financial access for farmers through tailored financial products and training in financial literacy. -The "Explore Uganda" app launched🚀, providing comprehensive travel information and promoting local tourism and businesses. -🛢️Uganda's oil and gas sector is shifting towards local participation, empowering Ugandans through job creation and skills development as the industry expands. -MTN Uganda has entered the e-commerce market with the MTN Market platform🛒, connecting buyers and sellers while supporting local vendors. Uganda in a Week is your go-to source for the most featured stories that shaped the media landscape over the past week. Read insights here⬇️

Wednesday's are our mental health awareness days at Reelanalytics. Irene Maiyo, champions our organizational mental well-being welfare and initiatives. Why mental health? The quality of life flows from a healthy mindset. We spend 9 hours at work, yet mental health conversations are barely held in corporate, while in society they're held in undertones. Irene drew inspiration from an older relative who shared their secret to youthfulness and longevity: mindfulness🧘🏽♀️ and a positive mental attitude. Adopting a positive mental attitude is only a fraction of the equation. Implementing structured mental-health policies and support at work is crucial in influencing a positive outlook, trickling down to thriving teams. This is why Irene advocates for employee mental health wellness⬇️. #mindsetmatters #mentalhealth

Uganda is experiencing significant developments across various sectors, emphasizing entrepreneurship, finance, and infrastructure improvements. Here’s a snapshot of Uganda In A Week 🗞️: -👩💼Women entrepreneurs received Shs 18 billion in loans, boosting their business capabilities. -MTN MoMo launched a Pay with MoMo Win📲 campaign to encourage cashless transactions. Bancassurance premiums hit UGX 170 billion in 2023, indicating robust growth in the insurance sector. -🏦The Bank@bank of Uganda plans to purchase gold locally to support mining communities and enhance foreign reserves✨. - 🚧UNRA is clearing road reserves along the Kampala–Jinja Highway🛣️ to improve safety and infrastructure. -C-Care Uganda unveiled an aesthetic spa offering advanced beauty treatments, emphasizing healthcare excellence💆♀️. -📉The Central Bank reduced its rate to 9.75% to stimulate economic growth amid declining inflation. Uganda in a Week is your go-to source for the most featured stories that shaped the media landscape over the past week. Read insights here⬇️

This Customer Service Week, we're shining a spotlight on the true heroes of our organization – our incredible account managers. To our dedicated customer experience professionals: Your unwavering commitment to excellence doesn't go unnoticed. Every day, you: ✅ Turn challenges into opportunities ✅ Transform frustrated clients into loyal advocates ✅ Embody our values with every interaction. You're not just the voice of our company; you're the architects of our clients' success. To our valued team: Thank you for your hard work, your passion, and your dedication. You make us proud every single day🎉. #CustomerServiceWeek #ThankYouTeam #MediaIntelligence #CustomerExcellence #

#KenyaInAWeek Here’s a summary of the latest top stories, designed to keep communicators, PR professionals, and advertisers informed about the significant developments shaping the media landscape: -✨ HMD launched its Skyline smartphone series in Kenya, featuring advanced camera capabilities and a focus on sustainability and affordability. -The Centra@centrll Bank of Kenya licenses 27 new Digital Credit Providers, enhancing consumer protection and addressing concerns over unethical lending practices. -⚡Kenya Electricity Transmission Company Limited (KETRACO) signs a Ksh11.6 billion contract for the construction of a National System Control Center, aimed at improving power supply efficiency and stability across the grid. -Safaricom PLC introduces M-PESA Ratiba, allowing users to automate payments, fostering greater financial inclusion, and simplifying bill management. -NCBA BANK acquires hybrid electric vehicles as part of its sustainability initiative, reinforcing its commitment to reducing carbon emissions and supporting community development projects.🚗🌱 - Absa Bank Kenya establishes the Absa Kenya Foundation, dedicating a portion of its annual earnings to support various community-focused projects in entrepreneurship, education, and health.🌳 -✈️ AirAsia X collaborates with the Kenya Tourism Board to enhance travel connectivity between Asia and Africa, coinciding with the launch of direct flights to Nairobi. -⚖️MOGO Kenya Auto Limited faces a fine for misleading loan terms, highlighting the importance of compliance and consumer protection in the lending industry. Stay informed with #KenyaInAWeek for a comprehensive roundup of the week's top stories! 📰 #telcos

Sentiment analysis empowers brands to understand customer emotions, offering real-time insights into product and campaign perceptions. By classifying online feedback as positive, neutral, or negative, businesses can make informed decisions that drive better outcomes. This data-driven approach helps prevent potential crises 🚨 , optimize strategies, and outshine competitors. At Reelanalytics, we have expertise in helping brands measure reputation across all platforms. Visit our website to learn more:https://zurl.co/qOcB #MediaMonitoring#MediaStrategy#MarketInsights