Reelanalytics

MultiChoice Group, Betway Group, Lotto, and Safaricom PLC take the lead as Kenya's media top spenders in 2023. In the 2023 media landscape report, Kenya's media expenditure dropped by 7%, as players in betting and gambling, media, and finance reported budget cuts. Our media landscape is as vibrant as the country’s ebb and flow in economy, politics, and technological shifts. As we look back in 2023, we witness adaptation and innovation in resilience. In the report; 📌Ad spends by industry. 📌Top TV, Radio & Print consumption. 📌Sector share of voice on media channels. 📌The rise of radio & print Get your copy of the new and comprehensive Kenya Media Landscape insights herehttps://zurl.co/8T9T

🔥New report alert: The Reelanalytics Kenya Media Landscape Report: January-June 2024. Kenya advertising spending drops by 19% while Kenya Commercial Bank Ltd, Safaricom PLC, L'Oréal, and KRA(KENYA REVENUE AUTHORITY) emerge as top advertisers. Kenya's media sector is recognized as one of the most developed and dynamic in Africa, with a diverse and well-financed landscape that plays a critical role in the country’s socio-political fabric. Despite this vibrancy, the 2024 World Press Freedom Index, published by Reporters Without Borders (RSF), ranked Kenya at position 102 out of 180 countries, highlighting ongoing challenges in media freedom🎥. In addition, media changes are driven by regulatory impacts and emerging new media. In the report: 1. Growth of digital terrestrial TV-Kenyan audiences can access 351📺 television stations, Citizen TV(Royal Media Services Limited ) leads at a 35% viewership rate. 2. Radio Africa Group( Radio Jambo, Classic 105), and Royal Media Services Limited (Inooro FM) dominate 📻advertising revenue. 3. Overall 19% decline📉 in ad spending across radio, TV, print, and out-of-home platforms in H1 2024. While the sector continues to expand in terms of media outlets and platforms, issues surrounding digital transformation, press freedom, and economic pressures present an ongoing hurdle. Gain comprehensive insights into the true state of the media environment, including predictions for H2 2024 and beyond. 🔗https://zurl.co/Jy49

A special thanks to the International School of Advertising for inviting us to speak at the annual "H1 in Review: A Mid-Match Analysis. We were honored to join a fantastic panel, including Belva Digital, OnePulse, Nendo, Ogilvy Africa, the Marketing Society of Kenya, and Capital FM Kenya. The key takeaway? Change often simmers beneath the surface before erupting into a new normal. These micro-seasons in the economic landscape shape future trends. What does this mean for marketers? ✅Build Permission To Engage: Authenticity is key. Brands must align their values with their clients and communicate them effectively. ✅Monitor Trends: Data drives predictions. Monitoring sentiment across mass media and digital platforms is essential for crisis preparedness and enhancing communication strategies. ✅Enhance Organizational Capacity: Unconventional roles in marketing are emerging from data and software engineering, they are essential in making informed decisions and improving customer experiences. ✅Listen and Respond: CSR and SDG activities should align with organizational values. Go the extra mile to make a genuine impact on society by providing what is truly needed, not just for stakeholder relations. What's more? Despite emerging media🤳🏽, legacy media is constant in its existence. How we consume it may change, but it is immovable🚀

The Kenyan and regional markets experience frequent changes and short-term trends which influence economic and spending habits. To succeed, businesses need specific and contextualized information. Rather than trying to capitalizing on these temporary short wins, brands should aim to attract customers all year round. ✅Get granular: go beyond the surface trends and explore data from specific regions and demographics. ✅Real-Time Insights: employ media listening tools and digital trends to identify emerging patterns and preferences. ✅Feedback loops: communicate to stakeholders grassroots trends and consumer sentiment, which informs strategy. Consistent effort🚀 rewards positive consumer sentiment and top of mind awareness. #mediaintelligence

Are you holding on to your advertising budget waiting for "things"🕛 to improve? Whether your goal is long-term brand building or running a performance oriented outcome🎯, the time is now. As an brand custodian, you are responsible for retaining top of mind awareness. That means, ensuring the brand is mentally available when a consumer is looking for a solution. If you are worried about close monitoring of your mass advertising or keeping a pulse of the industry sector, we'll guide you. At Reelanalytics, we help brands prove the impact of the media investment and strategically improve their communication strategies. We're here👉🏽https://lnkd.in/d4hNW5Z5 #mediaintelligence #datadriven #mediainsights

As an advertiser, does radio still deserve attention😏? In 2022 we reported radio📻 accounted for 64 % of all ad activity, while in 2023 the overall expenditure in radio increased by 5%. And for good reason, audiences form strong bonds with prefered radio stations. Media Council of Kenya stated that in 2023, 16% of Kenyans tune in for local news content and14% tune in for local entertainment. Despite continous media fragmentation, radio continues to be a force in media consumption. Its unique blend of affordability, effectiveness, and local focus has solidified its position for ad effectiveness and sales potential. Radio is far from obsolete🚀.

In the past couple of months, some billboards in the Kenya market have driven conversations on creativity and how brands connect with consumers on the OOH medium. Out-of-home advertising has been a supplementary touchpoint in marketing funnels. However, it is the only channel that effectively and consistently delivers brand communication in a less distracted environment. Is out-of-home advertising the marketer's dream to drive skip-proof impact? 🌍📊 Dive into our latest blog post to see how innovative strategies and cutting-edge technology are shaping the future of outdoor advertising. Don't miss out on key insights 🔗https://zurl.co/bLPu #ooh #brandinisghts

We're thrilled🙌🏽 to partner with the International School of Advertising in delivering insights on mastering the Kenya media landscape. Haron Muchai, our head of research and media strategist, will uncover key trends shaping the current media environment and emerging influences.  Join us to optimize your media strategy based on advertising trends, including top-spending brands, and forecasted media spending from H2 onward. Book your spot- https://lnkd.in/d3Tn2arg

From defining ROI, to achieving pinpoint accuracy in audience targeting, performance analytics and optimization, the significance of understanding the media landscape is evident. In comes Haron Muchai, Research and Strategy Manager at Reelanalytics Kenya. Haron is a seasoned Researcher and Media Planning consultant focusing on advisory services . He holds a Bachelor’s Degree in Commerce with 10 years in the market research industry. Haron will be speaking on the topic: “Understanding the Kenya Media Landscape” Join Haron along with 10 other speakers and panellists for a day of marketing insights to rejuvenate your strategy and passion for excellence! Book Your Spot: https://lnkd.in/d3Tn2arg #HalfYearReview2024 #mediaplanning #mediabuying #marketingevent Reelanalytics OnePulse Kenya, Belva Digital, Capital FM Kenya The Heron Portico

“Where should I place my ad and when?” This is a ceaseless dilemma for marketers😩.Unfortunately, the time needed to decide on optimal placement and channels is limited. The competition is stiff, the economic conditions are erratic, and new channels are popping up, making it hard to make lucky guesses. Advertisers should have access to a comprehensive overview📅 of the media landscape. Accurate and reliable data on industry media investments to guide them in making the right spending decisions. Often, competitor advertising is overlooked, yet it is significant in informing overall strategy, identifying new opportunities, and outsmarting peers. Let us help you fill in the gaps and optimize your media strategy. Ask us about our competitive media intelligence 📩[email protected]