20X Entrepreneurs

One of the most common questions SMEs ask is, "How can I build a sales team that reflects our brand values?" It’s not just about closing deals; it’s about making sure your sales team aligns with what your business stands for. A sales team that truly reflects your brand can create lasting impressions and strengthen your business. The Bottom Line, Building a sales team that reflects your brand values is an ongoing commitment. By defining clear values, and hiring the right people you’ll create a sales team that truly represents your brand. As an employer, remember that your sales team is the face of your brand. So, ask yourself and your team: Are we truly representing what we stand for? #sales #salesteams #recruitment

"Does offline marketing and branding still exist, or is it too traditional?" This was a question posed by a participant during a training session at Britam. My answer? Absolutely, it works—but how you approach it makes all the difference. Think of it this way: Building a network that knows what you do offline is essential. But how can you do it creatively? Here are 4 ways to showcase your personal brand offline: 1. Leverage Your Network: Often, we overlook the potential in our existing contacts. I recently spoke with a friend who's not very active online, yet her business thrives. Her secret? Her first clients were friends and family, who then referred her to their networks. She also regularly checks in with her clients over coffee to keep relationships strong and find ways to help them better. 2. Networking Events: These events are goldmines if you're looking to build a client database. Ask yourself, "Who is this event for? What can I bring to exchange contacts? How can I position myself?" By targeting the right people and preparing well, you can close deals on the spot. 3. Workshops or Speaking Engagements: Think about the biggest pain point your clients face. For example, in the insurance industry, if your clients struggle with saving, consider offering a workshop on financial planning. This positions you as an expert and allows you to introduce products that can help solve their problems. 4. Booths and Stands: Earlier this year, at our Sales Fest event, a lady selling coffee scrubs stood out. She offered samples for people to test on their skin, and the results were so impressive that she sold out by the end of the event. This hands-on approach made her brand memorable. Now, what has been your most effective way of branding yourself offline? #personalbranding #businessbranding #networking #brandingandbusiness

Sales shouldn’t be a one-size-fits-all approach. Most people get overwhelmed thinking about how to make more and more sales. But that usually ends in chaos, not clarity. Here’s the key: To sell more, you need to tailor your approach to each client’s unique needs. Think of it this way: Imagine you’re shopping for a suit. A one-size-fits-all suit might fit, but it won’t make you feel confident or comfortable. It won’t highlight your best features or meet your specific needs. Sales are just like that. A generic pitch might get you in the door, but it won’t close the deal. So, how do you tailor your sales pitch? Start with these questions: >>What do you sell? Understand your product and how it solves specific problems. >>How do you want to generate traffic? Identify the best methods to attract your ideal customers. >>What kind of funnel should you build? Design a process that guides your prospects from awareness to decision-making. >>Which channel is right for reaching your audience? Choose where your target audience hangs out—email, social media, events, etc. When you tailor your sales approach to each client, you create a personal connection that leads to trust and ultimately, more sales. PS: Have you booked your early bird ticket for the Business and Branding Networking Event? Get your ticket before July 30th and learn how to close sales effectively by tailoring your approach. Don’t miss out on this opportunity! Registration Link: https://lnkd.in/drmD78VK

Does being on social media help your personal Brand Grow? Value consistency = visibility. Here is what I mean for you to grow, you need to diversify. Offline and referrals are good ways of growth. But imagine how many people you are missing out online. You can build a community that loves your brand. How do you do that? >>Look at where your Target Audience hangs out. >>Speak to their needs, desires, and goals clearly. >>Interact with them beyond just your content, be present. >>Be consistent in your messaging, build trust daily. >>Network online via audio events, live sessions, and DMs. Social media is your stage, use it to connect deeply. #personalbranding #businessbranding #sales #personalbrandingcoach

What’s the Best Way to Start Building a Personal Brand from Scratch? Listen, people trust people before brands. And let's not forget that before anyone interacts with you, they often check your online presence to see what you do and who you do it for. It’s become inevitable in this techy world we live in. -Before a company hires you, they go online. -Before a brand calls you to speak, they run a search online. -Before the young woman with acne buys your skincare product, she checks your online footprint. -Before the young man buys property from you, even if it was a referral, he checks you out—probably on Facebook. But what if they go online and they don't find you? You see, a lack of an online presence can make you virtually invisible, and in today's world, invisibility can mean missed opportunities. Personal branding has now become a necessity, not just a nice-to-have. So if you've been thinking about personal branding and are unsure where to start. Here’s a cheat sheet for you: >We are a-[what are you] >helping-[who do you serve] >to-[how do you uniquely serve them] >by-[what do you do] >And we do it because-[why do you serve them] There you go—your brand is now defined, clear, and ready to be showcased to the world. P.S. Have you signed up for The business and Branding Event? >>>Secure the early bird fee before 2,500ksh Register here: https://lnkd.in/drmD78VK

Lead generation is the lifeblood of any successful business. Imagine having a steady stream of potential clients knocking on your door, eager to learn more about what you offer. Sounds like a dream, right? The truth is, with the right strategies, this can be your reality. Lead generation isn’t just about numbers—it’s about attracting the right people, those who genuinely need your product or service. It’s about creating magnetic content, offering irresistible value, and building trust with your audience. It’s the art of turning strangers into loyal customers, and it’s more powerful than you think. In today's digital age, the rules of the game have changed. Gone are the days of cold calls and random emails. Instead, we harness the power of data-driven insights, social media, and targeted campaigns to connect with our ideal customers where they are. The beauty of modern lead generation is that it’s as much about nurturing relationships as it is about generating interest. By understanding your customer’s pain points and speaking their language, you’re not just selling a product—you’re offering a solution. But here’s the kicker: Most businesses are leaving money on the table because they don’t know how to generate leads effectively. They waste time and resources chasing after unqualified prospects, while the real opportunities slip through their fingers. Ready to change that? Join our 5 Days Sales Challenge and dive deep into the secrets of effective lead generation. Learn how to attract, engage, and convert leads with confidence. By the end of Day 2, you’ll have a toolkit full of strategies to generate high-quality leads that turn into sales. Stop playing the guessing game—start mastering the art of lead generation and watch your business grow exponentially. Are you ready to unlock the full potential of your sales funnel? Sign up today and take the first step towards a more profitable tomorrow. Reach out to us at [email protected] or WhatsApp: 254 708756221

If you’re still struggling to sell post-maandamano, then something is missing. I’ve had conversations with several business owners and companies recently, and the common complaint is that business is slow. But when I ask them about the root cause, the answers often vary. Here’s the truth: Selling involves three key parts – the 3Ms. >Message >Market >Media If you’re struggling, then you likely have a problem with one of these areas. - Message: Is your core message clear to the right audience? Imagine you're a company offering eco-friendly products. If your message is too generic or doesn’t communicate the unique benefits of your product, your target audience might not see the value. You need to articulate exactly why your product is the solution they’ve been searching for. -Market: Are you talking to the right people? Let’s say you’re targeting small businesses, but your product is better suited for large enterprises. No matter how good your product is, if it’s not what your audience needs, you won’t make sales. You must understand your market deeply— What need, want, or desire does your product fulfill? Who has that need? How can you reach them most effectively? Where can you run marketing that will reach the people most likely to buy your product based on their purchasing behavior? _Media: Are you leveraging the right channel? Imagine trying to sell a B2B service using only Instagram ads, when your ideal clients are more active on LinkedIn. Even with the right message and market, using the wrong channel can hinder your sales efforts. If any of these areas are misaligned, it’s time to reevaluate and adjust your strategy. 📌If you still haven't grabbed your Early Bird Ticket for the Business and Branding Networking Event you should click the link and grab your early bird ticket. Register here: https://lnkd.in/drmD78VK

Struggling to Get Back on Track After the Maandamano? The recent Maandamano has left many businesses slow to recover. The truth is that, we need new strategies to continue making sales,and keeping the business sustainable, we can't do things the old way and expect different results. You’ve heard that creating content will help people like and trust you. But how do you start if your online presence isn’t helping? The truth is, content marketing isn’t dead—it’s all about how you use it and present your message. Do you want to: -Improve your social media and start selling online? -Learn how to stand out and position your brand? -Create offers that attract customers and drive sales? Join us for our event on Leveraging Personal Brand and Marketing for Business Growth and Sales! ⏳ Early Bird Registration 2,500ksh before 30th August,2024 Register Today and Save Your Spot! https://lnkd.in/drmD78VK

❌❌ Is your personal brand failing to connect with people? ❌❌ The reason might be deeper than you think—it’s about creating lasting connections and familiarity. This is what we call the Familiarity Principle. Have you ever noticed how some brands just stick with you? Take Ketepa Tea, if you grew up in Kenya, there’s a good chance you’ve been sipping on Ketepa since you were a child. Whether it was in your mom's kitchen or served to guests during family gatherings, Ketepa Tea was always there. It’s the same tea you likely carried into adulthood. Why? Because it's familiar. It’s part of your routine, your memories, your life. It’s about building a brand that people not only recognize but also feel a deep connection to because it’s been a consistent presence in their lives. Here’s how can you apply this to your personal brand?  🚨 Clear, Repetitive Messaging: Be clear about who you are, what you stand for, and what you offer. 🚨 Build Trust Through Consistency: Show up regularly, deliver value consistently, and your audience will start to trust and rely on you. 🚨 Create Emotional Connections: The reason we love certain brands is often tied to emotions and memories. The Familiarity Principle isn't just about being known; it's about being remembered and valued. Are you ready to build a brand that sticks? Sign up for the Business and Branding Networking Event. Learn how to leverage your personal Brand and marketing for business growth and sales. Grab your early Bird at 2,500ksh with the word "BUSINESS & BRANDING".30 slots remaining.