Hr. Dr. Takahisa Karita

To predict trends in the industry, I recommend not only looking at official statistical data, but also sampling articles from business people in the industry published daily on various social media. Public data statistics inevitably result in time loss, so I strive to understand trends from a macro perspective, and personal articles on social media are best suited for trends that change day by day. From those articles, I set and extract some keywords that hold the key to trends in that industry. Although I cannot describe the specifics here as it is a matter of know-how, by reading the frequency of occurrence of that keyword in articles and information related to that keyword, even in these unstable times, you can predict future trends.

To promote your business using social media without spending money, you should start by posting articles regularly, preferably on the same day and time. This makes it easier for your audience to discover your articles. You can also help your post spread by tagging friends who have a larger community than you or who have expertise in the post. Also, be sure to include a web address in every article you post that can be visited by potential customers who are interested in your business.

To build your network without attending events, the first thing you need to do is detail your track record on your Linkedin profile. And if you have been featured in the media in the past, be sure to list it on Linkedin. Objective information is a strong factor in building trusting relationships over a distance. The latest network theory has proven that distant, loose ties that people don't normally have contact with are more likely to lead to breakthroughs in various problems than close ties. In other words, you don't necessarily need a personal event to create a professional network.

Depending on the industry, start-up companies may need to invest a large amount of capital in the early stages. However, if the funds are large, there is a considerable risk that managers will misappropriate the funds for purposes other than their original purpose. In order to avoid this, you established an SPC to manage the startup's investment funds, managed the funds there, had the management apply for each necessary expense in a waterfall method, and released the funds. It would be a good idea to donate. The representative of the SPC will be a certified public accountant, and it can be a shell company.

In addition to forming capital alliances with established companies, introducing them to their customers and suppliers will help your startup grow. It is not easy for startups with a short history to do business with established companies. However, if you only do business with companies that have the same level of management stability as startups, your business will become unstable.

Before establishing a company, co-founders establish quantifiable criteria for their contributions. For example, consider the amount of investment, the time spent preparing for the start-up period, the number of customers and suppliers secured, and the expected sales volume for each customer. Then, you will set the stock ratio fairly based on that standard value.