Takram

What value does a handkerchief offer us in today's world? While handkerchiefs were once an everyday accessory, modern lifestyles have caused a decline in consumer needs. For Nakagawa Masashichi Shoten's handkerchief brand motta, this presented an existential challenge. Together, we dug into the social, cultural, and philosophical values of a handkerchief, to transform it into a new type of accessory for personal expression. The new motta ventures into the world of perfumery, where the handkerchief becomes a companion piece to personal fragrance. By spraying the handkerchief, folding it, and carrying it throughout the day, you can enjoy a new level of intimacy with your favorite signature scents.
 Client: motta Branding / Business Design: Takram Discover the project brief here: https://lnkd.in/gv44a_Ti

Takram New York recently participated in Takram Night #9, where we discussed our journey and the creative process involved in rebranding NOT A HOTEL, Inc. on a global scale. Takram Night is a recurring in-person event hosted at our Tokyo office, where we share recent projects, current initiatives, and other topics that spark our curiosity. Open to all, it's an opportunity for those interested in Takram can explore our work, meet our team, and discover our philosophy. True to Takram's global identity, many of us, including Motosuke Fukuda and Mari Iwahara from Takram New York, dialed in via video call at the crack of dawn to join in. It was a pleasure to share the creative and logistical aspects of the process with a broader audience—from managing the formation of a bi-cultural, multi-city team across different time zones, to the design thinking that shaped NOT A HOTEL's bold yet sophisticated new look, and the research that informed our strategy for connecting with a global audience. Discover the full case study here: https://lnkd.in/g2FdDhhC

Looking to get inspired in the kitchen? Dive into the world of Kurashiru, Japan's leading recipe video platform with over 50,000 home cooking videos. Based on their mission to "deliver joy through cooking, three meal times a day," we created a brand system that imagines a dialogue: between content creators and viewers, and between different ingredients, and how these interactions build off of one another to create even richer foods. Based on a fresh geometric logo, a world of modular patterns opens up to an array of easy and joyful cooking experiences. Celebrating diverse tastes and lifestyles, Kursahiru hopes to make cooking approachable for everyone. Learn more here: https://lnkd.in/gmxaF2nc Project: Kurashiru Branding / Digital Design: Takram #takramnewyork #takram #branddesign #experiencedesign #mealprep

Introducing the Future Signals Report—a comprehensive analysis conducted in partnership with Panasonic’s Flux on how companies can empower all individuals to lead fulfilling lives by respecting diversity and inclusion. Exploring emerging DEI trends in NYC, our extensive research included field work at the vibrant NYC Pride March to in-depth interviews with visionary leaders and everyday New Yorkers, uncovering how diversity shapes our world. Through extensive research and real-world experiences, we distilled our findings into seven key insights that will shape the future of DEI. Contact us to commission similar research projects or to dive deeper into our findings. Client: Panasonic Design FLUX NY
 #socialimpact #dei #futureofwork #takramnewyork

Hayato S. recently shared our insights on leveraging digital tools and systems for global collaboration at Panasonic's "Connect and Work Globally" event. With offices in Tokyo, Shanghai, New York, and London, at Takram we’re always seeking seamless ways to connect across our global team. As a midsize company, our agility allows us to experiment with emerging technologies—a crucial advantage in the post-pandemic era of remote work. It was a pleasure to share our current perspectives in a dynamic discussion with Panasonic HR teams from Europe, Southeast Asia, and Japan! #takramnewyork #takram #remotework #emergingtechnologies #futureofwork

Journey into a world of sensory indulgence … for your skin. We designed SKINCARE LOUNGE BY ORBIS, a flagship destination that offers a personalized shopping experience that includes custom product stations, skin analysis labs, spa amenities, a wellness juice bar, calming in-store music, and more. From the iconic store design (in partnership with the talented Momoko Kudo), to the digital interactions, and even a bespoke vinyl playlist—every detail is made to enhance wellbeing while shopping, making it a go-to destination for skincare enthusiasts. Client: ORBIS Inc. Branding / Spatial / Hardware / Digital Design: Takram #takramnewyork #takram #experiencedesign #skincare #orbis #brandingdesign

Highlights from our visit to the Dassai Blue Sake Brewery in Hyde Park! We had a great time touring and tasting, learning how sake is brewed locally here in New York. After a leisurely sampling session with some signature Dassai brews, we high-fived our friend Jocelyn Heyward (one of our Transcultural Tastemakers speakers), and even caught a glimpse of Chairman Hiroshi Sakurai. If you're a sake lover, this state-of-the-art brewery just outside the city offers an unforgettable, immersive experience you don't want to miss. #DassaiBlue #BreweryTour #sakebrewery #japanesecuisine #TransculturalTastemakers #upsatenewyork

Introducing Gift&Stock, a new emergency food brand that encourages giving your loved ones the gift of preparedness, in the form of canned foods that are truly delicious and beautiful to look at for stocking pantries. As pandemics and natural disasters become increasingly common, emergency preparedness is essential now more than ever. In Japan, where natural disasters such as earthquakes and heavy rain are quite common, it is recommended that households stockpile a week's worth of food in case of a major disaster—yet reports claim that only 25% of the population follow this recommendation. How might we reach and encourage consumers to increase their household food reserves? We set this as our project brief and partnered with Iwate-Kanzume Inc. (Kamaishi City, Iwate Prefecture), a maker of premium canned foods. We were involved in every stage of development—from developing a business model to product concept and design—to produce the brand's first products: three varieties of canned seafood risotto. Branding / Business Design: Takram & Hakuhodo Inc. Manufacturer: Iwate Kanzume Inc. Learn more through our portfolio page: https://lnkd.in/gkaWHkZK #takramnewyork #takram #packagingdesign #foodpackaging #brandingdesign #emergencypreparedness

Thank you to GLOBIS Corporation and the industry leaders that spoke at the G1 Silicon Valley 2024! G1 Silicon Valley is an annual event launched in 2023, hosted by GLOBIS, a business education company headquartered in Tokyo, Japan. A private event and platform for U.S. and Japanese leaders to share innovations and network, G1 aims to build a community by fostering mutual understanding and developing connections for future endeavors. Mari Iwahara attended the event as talk moderator for the Tech & Design breakout session, where the impact of unprecedented technological advances on business operations, creative jobs, and consumer behavior was discussed. Watch the video to listen to an inspiring discussions between Dan Hou (Product Executive, Eskridge), Sho Kuwamoto (Vice President, Figma), and Tina Seelig (Executive Director, Knight-Hennessy Scholars, Stanford University). https://lnkd.in/eFVZ55rM #Globis #G1SiliconValley #paneldiscussion #designtechnology #DesignThinking #creativetech

Introducing NOT A HOTEL to audiences worldwide! NOT A HOTEL, Inc. is a Japan-based company that partners with the world’s top architectural talent to offer a new type of vacation home. Located in scenic areas throughout Japan, homes are available for full or fractional purchase. We led the charge in repositioning the NOT A HOTEL brand for an international audience, including a bold new look and newly designed website that reflects the company’s bold ambitions. Discover more here: https://lnkd.in/g2FdDhhC #takramnewyork #notahotel #experiencedesign #webdesign #architecture