Excited to share that our CMO Kerel Cooper will be speaking at TAG's Annual State of the Fight event on October 9th in NYC! 🗽 Join Kerel for the session, “Be Bold for Publishers,” where he and other industry leaders will discuss overcoming barriers to brand safety recognition for diverse publishers. He will join experts from IPG Mediabrands and Black Enterprise Magazine in a powerful discussion on solutions and initiatives that help publishers thrive. Don’t miss this important conversation! If you're a member of TAG, register today: https://bit.ly/3zMD6XI #stateofthefight #gumgum #brandsafety #digitalmarketing
GumGum
広告サービス
Santa Monica、California29,777人のフォロワー
A contextual-first, global digital ad platform that captures people’s attention, without the use of personal data.
概要
GumGum is a contextual-first, global digital advertising platform that captures people’s attention, without the use of personal data. We believe that an advertising ecosystem based on understanding a consumer’s active frame of mind rather than behavior builds a more equitable and safer future for consumers, publishers, and advertisers alike. Founded in 2008, GumGum is headquartered in Santa Monica, California and operates in 19 markets worldwide.
- ウェブサイト
-
https://www.gumgum.com/
GumGumの外部リンク
- 業種
- 広告サービス
- 会社規模
- 社員 501 - 1,000名
- 本社
- Santa Monica、California
- 種類
- 非上場企業
- 創立
- 2008
- 専門分野
- Computer Vision、Natural Language Processing、Advanced Contextual Intelligence 、Attention Measurement、Rich Media & High Impact
場所
GumGumの社員
アップデート
-
Thank you to everyone who stopped by the GumGum booth at Programmatic I/O NY by AdExchanger! 🙌 We had a great time connecting with so many industry professionals and sharing insights on the future of contextual advertising. It was inspiring to see such enthusiasm for innovative solutions and we’re excited about the conversations we had. We can’t wait to see you again next year! 🚀 #programmaticIO #gumgum
-
⏱ The countdown to US elections is on and political ad spending is on the rise in swing states! 🗳️ In a recent AdExchanger interview, our VP of Strategic Initiatives, Data, Hailey Denenberg shared insights from our analysis on how campaigns can use contextual data to reach undecided voters. Our research helps identify key issues important to voters, such as the economy, immigration, and reproductive rights, in six battleground states: Arizona, Michigan, Pennsylvania, Georgia, Nevada, and Wisconsin. According to our analysis, Michigan voters are more concerned about economic issues, while Arizona voters are more concerned about reproductive rights and immigration. Understanding this data is essential for political campaigns to enable effective target messaging and ad spending on issues that resonate with voters, particularly in swing states where there are more impressionable voters. Read the full article here: https://bit.ly/3TM51hs #Election2024 #DataDriven #GumGum #SwingStates #Contextual
-
Let the good times roll! Check out some highlights of our recent skating event in LA at E.P. & L.P. with over 120 clients. 💫 We had an absolute blast planning this event and had an even better time with all the attendees. Thank you to everyone who put on their skates for a night of fun with us!
-
2
-
🇯🇵 Last week was Advertising Week Asia in Tokyo, and some of our team were there to present and host our booth space. Rob Hall and Steve Nash hosted an interactive keynote on the importance of art and science in driving attention on ads, and Ken Weiner was on a panel with AbemaTV and Dentsu Digital Inc., moderated by Kenzo Selby, to discuss the current and future CTV landscape in Japan. Thank you to everyone who came out to support and participate in our sessions, and to everyone who stopped by our booth. ⭐ #AWAsia2024
-
We are thrilled to announce that our campaign for the Dr. Who 60th anniversary special with BBC and Havas Manchester has been shortlisted for the Best Digital Campaign at The Wires Awards, presented by ExchangeWire! 🏆 This campaign used all three of our proprietary solutions and technology—Contextual, Attention, and Creative—to amplify awareness among target fan communities, ultimately helping lead to a 40% increase in viewership from the previous series. Congrats to the other finalists for this category, and to all the other finalists for the awards this year. Check out the full shortlist here: https://bit.ly/3zvVPXG #TheWiresGlobal #TheWires24
-
We're heading to Programmatic IO in NYC on September 24th! 🌟 The GumGum team will be on-site to discuss how we're leading the industry into the Mindset Era. Stop by to chat with us about all of our newest updates and the exciting things to come. Register to attend here: https://bit.ly/3AB9zQT #ProgrammaticIO
-
That's a wrap on DMEXCO - Digital Marketing Expo & Conference! We had a great time connecting with industry peers and chatting with folks across ad tech about the #MindsetEra. It was a jam-packed two days in Cologne, and we're already looking forward to next year's #DMEXCO! 🇩🇪 Check out this interview from the conference with Mediashotz and our General Manager, EMEA, Peter Wallace to learn more about why the future of advertising is rooted in #mindset: https://bit.ly/4dj25zz And read more on the shift away from the Identity Era in Pete's latest for Mediashotz here: https://bit.ly/3MReD6F
-
Today kicks off MediaPost's Planning & Buying Insider Summit in Austin! Some of our team are at the Summit and look forward to connecting on all things media planning and buying. Comment below if you'll be there and want to connect with our team! 🚀 #PlanningandBuyingInsiderSummit
-
The post-#Oracle shift presents a defining moment for advertisers to rethink their strategies and embrace innovative solutions that drive deeper audience connections. As the landscape evolves toward AI-driven targeting and first-party data, those who adapt will lead the future of digital advertising. 🌍💡 Check out more thoughts by our EVP of Platform Strategy and Operations Adam Schenkel on this transition in his latest Digiday piece. https://bit.ly/4cWUtCQ #digitaladvertising #futureofmarketing
How innovation is ushering in the next phase of advertising, post-Oracle
digiday.com