AppTweak

⚠ Warning! Again, we were alerted about scammers impersonating AppTweak and reaching out to private individuals asking for their services as app testers or reviewers in exchange for money. We want to remind you that AppTweak is not affiliated with any platform or service offering commissions or rewards in return for app tests, reviews, or feedback in any other form. Please do not engage with any website claiming to be AppTweak that is not on our official domain apptweak.com or with an email that is not from @apptweak.com. We do not own a WhatsApp group called AppTweak Champions, and will never engage with individuals on WhatsApp asking for a deposit of any kind. If you are in doubt, please contact us at [email protected] to double-check the authenticity of a request or communication. Original post: https://lnkd.in/epX_88Mh

😃 We had a great time at #APSSF yesterday! Thank you everyone for meeting us there. And a big thank you to App Promotion Summit, the event was amazing! 👏 A big congratulations to Cherie Gregory, founder of Thumsters for winning 3-month free access to AppTweak! 🎤 Elizabeth Schweizer Devine took the stage yesterday. She explained how to create a holistic app store marketing strategy from keyword and creative optimization to ranking optimization and app store review management. Missed the workshop? Download the slides here: 👉 https://lnkd.in/gw5cUGN6

📉 Did you know that 77% of users abandon an app within the first 3 days? Getting users to download your app isn’t enough anymore - Itay Droog from Branch shares how you can turn curious users into loyal customers 🔥 🧩 Here’s how you can build a powerful app onboarding experience: Simplicity is king: Avoid complex sign-up processes that increase drop-off rates. Personalization: Tailor experiences and use deep linking to guide users seamlessly into your app. Deferred Deep Linking: Boost activation and retention by taking users directly to relevant in-app content post-installation. 👉 Looking for more? Transform your onboarding strategy and retain your users with these techniques: https://lnkd.in/dFjTcmZR #MobileMarketing #UserExperience

👀 Ready for the latest #appstore updates? This edition recaps Apple’s update on screenshot size, win-back offers, Promotional Content deep links, and more! We'll also dive into 2024 top keywords in six key markets 🔥 👉 Dive into the full update and subscribe for more! #AppMarketing #AppGrowth #AppStoreOptimization #Apple #GooglePlay #MobileMarketing

🔥 Want to scale your #AppleSearchAds campaigns? Here’s how 👇 Scaling ASA campaigns is not just about finding new keywords — it’s about finding the right ones that will help you drive results. A strong keyword discovery strategy will help you tap into new markets and reduce your reliance on high-cost keywords. Here’s how to get started: 🔍 Leverage Search Match & Broad Match campaigns to discover fresh keywords and expand your reach. 🎯 Gain more control with Exact Match campaigns to show ads only for the specific terms you bid on — perfect for targeting high-intent users. The real challenge? Finding enough relevant keywords for Exact Match campaigns. That’s where Atlas AI comes in — AppTweak’s proprietary AI trained on 10 years of App Store & Google Play data. Atlas AI is the best tool to uncover the most relevant keywords for your campaigns. It allows us to leverage powerful keyword pickers like Keyword Clusters, app taxonomy keywords, and much more. 💪 💡 Pro Tip: Once you’ve launched your Exact Match campaigns, track keyword performance closely. Move high-converting keywords to stable, generic campaigns for better control over bids and budgets. And don’t forget to add those keywords as negative matches in Exact Match to prevent overlap. This is how we helped SoundCloud achieve 99% budget saturation, double their installs, and reduce CPI by 23%. Learn more: https://lnkd.in/ehZPQ5Df 👏 Follow for more tips to find relevant keywords for ASA! #ASO #AppleSearchAds #AppMarketing #KeywordStrategy #AppTweak

👋Excited to be at the App Promotion Summit in San Francisco today! Come say hi to our team! 🎤At 12PM Elizabeth Schweizer Devine will host a talk om how to create a holistic App Store marketing strategy. #APS #APSSF

✨ Highlights from Our Recent Tech Workshop ✨ A few days ago, we held a new edition of our Tech Workshop Day – a day dedicated to reflection, collaboration, and recharging our energy. 🚀 The objectives were clear: • Re-energize the team after the holidays ☀️ • Step back and reflect on how we operate 💡 • Identify areas for improvement to work better together 🔄 • Welcome and integrate our new colleagues 🤝 The agenda featured two enriching workshops around squad organization and internal dynamics. This day was a breath of fresh air, full of constructive discussions and innovative ideas. We left feeling more motivated than ever to tackle the second half of the year with renewed energy and strengthened shared goals! 🚀 #TeamWork #TechWorkshopDay #Collaboration #ContinuousImprovement #Cohesion #Leadership #TeamSpirit

🇬🇧 London, here we come! Nishal Patel & Maxime Cotin will join mobile growth experts at App Growth Summit® next week! Come discuss the latest trends shaping the mobile industry 🚀 📅 Oct 3rd, 2024 📍 Protein Studios, London, UK ⏰ 9:00 BST #AGS #appindustry #appstoreoptimization #mobilegrowth #appgrowth

😳 Your team is probably missing out on key insights for your ASO, app marketing, and product strategies — all hidden in your app reviews. When it comes to reviews, many teams focus on replying but miss out on analyzing the real value they hold. This is a missed opportunity! App reviews contain valuable feedback that can drive smarter product updates, boost your ASO, and fine-tune your marketing strategy. 💪 In our latest blog (https://lnkd.in/eEGUCEUx), we explain how you can start unlocking actionable insights from your app reviews, including: 🔧 Manual methods: 1️⃣ Using the app store consoles? Sort reviews by upvotes, downvotes, or length to hone in on the most important feedback. 2️⃣ Tools like ChatGPT can then help you summarize reviews, but come with limitations (like character caps, tricky prompts, and difficulty tracing insights back to specific reviews). 🚀 For deeper insights with less hassle, leverage specialized tools for app reviews: 3️⃣ AppTweak’s Sentiment Analysis highlights the most repeated positive & negative keywords in your reviews, providing a clear picture of what users love or dislike. 4️⃣ Take things a step further with our Topic Analysis. In one click, you can transform thousands of reviews into key themes - like feature requests or bugs - helping you prioritize updates based on what users care about most. 💡 Pro tip: With AppTweak’s App Reviews Manager, combine AI-powered tools to get a complete view of your app reviews, scale your analysis, and act on user feedback faster. Read the full blog to learn more: https://lnkd.in/eEGUCEUx #ASO #AppMarketing #AppStoreReviews #AppReviews #AppTweak

🎯 Setting the right bid is crucial to balancing cost efficiency and maximizing user value in Apple Search Ads campaigns. To define and set effective bids, follow this formula: ➡️ Bid = Target CPI (Cost Per Install) * CVR (Conversion Rate) ✅ Once your ad has received enough taps, and you have a better idea of your conversion rate, update the CVR value in the formula with your true CVR. Regularly monitor your campaigns' CVR and adjust your bids accordingly. Want to learn more best practices for bid management? Explore our data science team findings from our ASA campaigns audits: https://lnkd.in/emJwVhV9 🔥 Start your 7-day free trial: https://lnkd.in/eM4YJ97N #ASA #applesearchads #conversionrate #bidmanagement #appmarketing